---
title: "Mandeep Sharma - Senior Growth Manager in India | Tal"
description: "Meet Mandeep Sharma, Kuku TV | Ex- Cars24, Zee5, Sokrati based in India. AI stack includes claude code, gemini, and ChatGPT."
image: "https://tal.club/meet/mandeep-sharma-1/share-image"
---

# Mandeep Sharma on Tal

## Headline

Kuku TV \| Ex\- Cars24, Zee5, Sokrati

## About

As a seasoned Digital Marketing Manager, my expertise lies in driving revenue growth and establishing strong brand recognition through inventive strategies\. I have a demonstrated history of evaluating business requirements and implementing data\-driven solutions that lead to optimized marketing campaigns and quantifiable outcomes\. With expertise in various marketing channels like Google Ads, Facebook Ads, and DV360, I've successfully managed campaigns for top OTT , Zee5 , Voot and Automobile clients CARS24, Maruti Suzuki, Travel Client Makemy trip , BFSI client IIFL HomeLoans and more\. I'm well\-versed in both performance and brand marketing and have experience in handling multi\-crore digital marketing strategies for TV shows and movies\. My strengths lie in market research, data analytics, performance marketing, and digital strategy\. I'm a passionate digital enthusiast who is constantly eager to explore new platforms and inventories in order to assist clients in achieving their objectives\.

## Location

India

## AI stack

claude code

gemini

ChatGPT

ChatGPT Images

## Work experience

Senior Growth Manager at Kuku, Mar 2026 \- Present · 7 mos, \-Leading large\-scale performance marketing across Meta and Google, managing multi crore monthly media spends across web and app funnels\. \-Driving growth, acquisition, and retention strategies across paid channels with a strong focus on CAC, ROAS, funnel efficiency, and scale\. \-Acting as the primary POC for digital media investments, owning platform\-level strategy, campaign execution, and performance optimization\. \-Building and scaling influencer marketing as a new growth lever to drive incremental reach, engagement, and conversions\. \-Leading market initiation and expansion experiments to unlock new audience segments, geographies, and business opportunities\. \-Running product\-led growth experiments to improve user acquisition, activation, conversion, and retention across the customer journey\. \-Collaborating closely with product, creative, analytics, and business teams to identify growth opportunities and execute high\-impact experiments\. \-Owning end\-to\-end campaign planning, creative strategy, audience segmentation, testing roadmap, and performance measurement\. \-Leveraging platform analytics and attribution insights to optimize media spends, improve funnel performance, and drive business outcomes\.

Digital Marketing Consultant at Self\-Employed, Jan 2026 \- Present · 9 mos

Performance Marketing Manager at CARS24, Nov 2024 \- Feb 2026 · 1 yr 4 mos, Gurugram, Haryana, India, Current Role \- Driving growth and retention strategies across all paid channels \(Web & App\) for B2C, C2B, and value\-added services\. \- Leveraging GA4 \(Web\) and Branch \(App\) analytics for campaign performance, funnel optimization, and behavioral insights\. \- Successfully implemented offline conversion import strategies to map real\-world outcomes back to digital spends\. \- Introduced a new channel x campaign mix, achieving a 30% improvement in cost\-efficiency\. \- Led creative \(graphic & video\) and audience strategies to strengthen digital branding and upper\-funnel impact\. \- Act as the primary POC for all digital media investments, overseeing platform\-level execution and strategy\. \- Own and continuously optimize the end\-to\-end conversion funnel across platforms, devices, and audience segments\. \- Successfully launched a new LeadGen line of business, building campaigns from the ground up to drive qualified conversions\.

Digital Marketing Manager at WPP Media, Oct 2023 \- Nov 2024 · 1 yr 2 mos, Gurugram, Haryana, India

Assistant Manager at Zee Entertainment Enterprises Limited, Oct 2022 \- Oct 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India, ⭐️Developed and implemented comprehensive 360° go\-to\-market strategies and content roadmaps for a variety of TV shows and movies\. ⭐️Streamlined and automated the ZEE5 Library content catalog, resulting in a consistent increase in subscription volumes month after month\. ⭐️Executed advanced tests such as ADH \(Attribution Data Hub\), Incrementality, Search Lift, and Brand Lift to enhance media and campaign efficiency\. ⭐️Fostered collaboration with cross\-functional teams to ensure the successful execution of marketing campaigns and initiatives\. ⭐️Managed multi\-crore digital marketing strategies, generating significant digital buzz and driving business growth while aligning with brand objectives\. ⭐️Exhibited strong leadership skills by overseeing and guiding a team of marketing professionals to achieve their goals and deliver exceptional results\.

Account Executive at Merkle Sokrati, Dec 2020 \- Oct 2022 · 1 y 10 mo, Pune

## Education

Integrated B Tech \-M\.Tech, Manufacturing Engineering, Lovely Professional University

[View the original profile](https://tal.club/meet/mandeep-sharma-1)

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