Headline

Marketing & Communications | Integrated Communications | Storytelling | Product Communication

About

I’m Manavi Siddhanti, a seasoned Strategic Content Leader with 15+ years of experience crafting impactful communication and content strategies across digital, print, and DTC brand ecosystems. Currently leading communications at Kama Ayurveda as Senior Communication Manager, I specialize in go-to-market strategy, product launches, brand revamps, and 360° communication campaigns—building cohesive narratives across PR, digital, influencer, and retail. I’ve played a key role in shaping Kama’s voice, from everyday storytelling to milestone brand moments. My foundation lies in content marketing and editorial leadership, with prior experience at India Today Group, I’ve written on beauty and lifestyle across Prevention, Women’s Health, Harpers Bazaar, Lifestyle Asia, The Quint, PopXo and more. I bring expertise in editing, writing, visual storytelling, combined with a sharp eye for trends, consumer behavior and platform-specific content formats.

Location

New Delhi

AI stack

claude

gemini

openai

ChatGPT

Microsoft Copilot

Work experience

Marketing & Communication Head | Silhouette Salon De Beaute at The Oberoi, New Delhi, Oct 2025 - Present · 1 yr, New Delhi, -Head of marketing for Silhouette Salon De Beaute, a luxury salon in Oberoi New Delhi. -Projects with Kama Ayurveda -Projects with boutique consulting firm

Senior Communications Manager at Kama Ayurveda Pvt. Ltd., Jun 2023 - Jul 2025 · 2 yrs 2 mos, New Delhi, Delhi, India

Content Manager at Kama Ayurveda Pvt. Ltd., Jul 2020 - Jun 2023 · 3 yrs

Beauty Writer at Burda Media India, Jan 2019 - Jul 2020 · 1 yr 7 mos, Gurgaon, India, Regular features on skincare, hair and makeup.

Brand Consultant at Dr. Geetika Mittal Gupta, ISAAC LUXE, Oct 2018 - Jul 2020 · 1 yr 10 mos, New Delhi Area, India, -Conceptualizing, planning and executing Dr. Geetika’s social media and content creation on Instagram, Facebook, Youtube IGTV, and blogs -Increasing footfall to the clinic in the form of leads by 300% via Instagram -Helping Dr. Geetika reach a wider audience interested in skincare, cosmetic treatments and more. -Establishing authority and klout online as a beauty expert -Creating upto 50 social media posts, 4 blogs, and handling media inputs

Content Specialist at Be For Beauty, Aug 2014 - Jun 2020 · 5 yrs 11 mos, New Delhi Area, India, Be For Beauty is a beauty and lifestyle blog based in New Delhi. We cover lifestyle features on Beauty, Style, Food and Travel. • Establishing Be For Beauty as a reliable source for lifestyle journalism that covers Beauty, Fashion and other aspects including Food and Travel • Ideating content and executing features on a daily basis. These include product reviews, tips, photo features, outfit theme posts, covering events and more. • Working with brands to create editorial and sponsored posts. Consumer brands include Hindustan Unilever, Loreal India Pvt Limited, Proctor and Gamble, organic brands like Soul Tree, pharmaceutical brands like Dermalogica and Kiehl’s. Fashion brands include Jabong, Myntra, Koovs, Dune Shoes and Vanilla Moon to name a few. For more information, please browse through the media kit.

Chief Copy Editor at India Today, Jul 2007 - Jul 2014 · 7 y, Delhi

Education

MBA, Executive, General Business Administration, Indian Institute of Management, Indore

Diploma, Television Journalism, TV Today Media Institute