Headline

Operations & Digital Marketing Professional | CRM, B2B Client Acquisition, SEO & Social Media Marketing | x-Founder @ Butter Digital | NMIMS BBA ’26

About

From managing VIP clients on VFS Global's premium floor to founding and scaling my own digital marketing agency, I've spent the last few years working at the intersection of customer experience, operations, and growth marketing. I'm a 2026 BBA graduate in Hospitality Operations & Management from SVKM's NMIMS, where I've also led marketing teams of 20+ students across two campus committees. WHAT I BRING TO THE TABLE → CRM & Client Lifecycle Management — handled VIP appointments, service recovery, and grievance resolution for high-volume Schengen visa applicants at VFS Global's Germany Mission, improving client satisfaction during peak season → B2B Client Acquisition — built Butter Digital from scratch through cold email outreach, consultative calls, and relationship-led growth → Digital Marketing — SEO, Social Media Management, Email Marketing, and Meta (Facebook/Instagram) Ads across multiple client accounts → Content & Creative — copywriting, content strategy, and graphic design (Canva) for brand campaigns and event promotions → Team Leadership — managed a 20+ member working group as Marketing & Creatives Head at PR Sohm, NMIMS KEY WINS ✓ Founded and scaled Butter Digital, a hybrid digital marketing agency, from concept to a functioning client-servicing business ✓ Drove a 30% rise in event attendance as Marketing & Creatives Head, PR Sohm, NMIMS, through targeted publicity campaigns ✓ Grew the official LinkedIn presence for NMIMS Cultural Committee through original content and copywriting ✓ Audited visa documentation for the German Embassy, helping reduce rejection rates while maintaining strict Schengen Visa compliance I'm fluent in English, Hindi, and Marathi, and currently learning German. 📩 Open to full-time opportunities in Digital Marketing, CRM & Client Servicing, and Business Development. Let's connect!

Location

Mumbai

AI stack

claude

gemini

grok

openai

claudecode

HeyGen

Work experience

Marketing Executive at Pure Nutrition, Jul 2026 - Present · 4 mos, Mumbai, Maharashtra, India, • Manage SEO and paid advertising (Ads) for the brand across Zepto and other quick-commerce and e-commerce platforms, driving improved order volume and sales conversion. • Own and optimize digital advertising budgets across platforms to maximize ROI while strengthening product and brand positioning. • Drive content creation, ideation, and strategy for social media in line with brand guidelines and policies. • Support influencer marketing initiatives to expand brand reach, engagement, and platform-level visibility. • Build and implement AI-powered content workflows to accelerate creation of images, videos, and other creative assets, ensuring alignment with brand guidelines.

Marketing and Creatives Head - PR SoHM at Narsee Monjee Institute of Management Studies (NMIMS) Navi Mumbai, Feb 2024 - May 2026 · 2 yrs 4 mos, Navi Mumbai, Led publicity and brand strategy that contributed to a 30% rise in event attendance across departmental events Managed and mentored a 20+ member working group, delegating leadership responsibilities to a department co-head to ensure seamless media production workflows Planned and executed advertising frameworks across social channels, growing impressions and engagement for departmental campaigns Designed promotional assets (digital and print) using Canva and other industry-standard tools, maintaining consistent visual branding across all touchpoints

Marketing Core at Cultural Committee - NMIMS, Navi Mumbai, Aug 2023 - May 2026 · 2 yrs 10 mos, Navi Mumbai, Executed marketing strategies for collegiate events, increasing attendance by 25% through integrated offline and online promotional campaigns Built and managed the committee's official LinkedIn presence from the ground up, driving engagement through original articles and copywriting Partnered with the Public Relations team and other sub-departments to design compelling visual assets, ensuring unified brand messaging across event promotions

Founder at Butter Digital, Oct 2022 - Oct 2024 · 2 y, Mumbai, Founded and scaled a hybrid digital marketing agency, building its brand identity, processes and operational frameworks from scratch. Managed SEO, social media and Meta (Facebook/Instagram) advertising for clients, reporting on performance and adjusting strategy. Directed B2B client acquisition through targeted cold email campaigns, consultative meetings and relationship-building. Coordinated external contractors and copywriters to deliver consistent, high-quality work on deadline..

Education

Bachelor of Business Administration, Hospitality Operations and Management, Narsee Monjee Institute of Management Studies (NMIMS) Navi Mumbai

XII, Business/Commerce, General, Rotary English Medium School , Khed