---
title: "Manasvi Madan - Fractional Consultant - Strategy, Creative Operations & Brand Building in New Delhi | Tal"
description: "Meet Manasvi Madan, Client Services & Operations Leader | Creative Operations, Strategy & AI-Enabled Workflows based in New Delhi. AI stack includes claude code, claude, and lovable. Explore public work links including drive.google.com."
image: "https://tal.club/meet/manasvi-madan/share-image"
---

# Manasvi Madan on Tal

## Headline

Client Services & Operations Leader \| Creative Operations, Strategy & AI\-Enabled Workflows

## About

Your brief has shifted\. Your client is impatient\. The original idea, the true, good one, is quietly becoming something safer and smaller\. Most people in the room can hold either the creative vision or the operational reality\. Rarely both\. Over 11\+ years across agencies, publishers and brand teams, I've learned to hold both, and to stay close enough to execution to own outcomes, not just assign them\. My track record includes P&L ownership, enterprise client management \(Salesforce, Meta, HCL\), workflow efficiency gains of up to 40%, and AI\-enabled workflow design that teams actually use\. I've built the systems, relationships and briefs that let good work survive contact with the real world\. Recently, that has meant AI\-enabled workflows: guest prep for a podcast host cut from one week to 24 hours, and a moment\-marketing structure that got a brand's posts live within one hour of the trigger\. I'm currently a fractional consultant and open to full\-time, fractional and project\-based roles\. If that sounds like what you need, I'd like to talk\.

## Location

New Delhi

## AI stack

claude code

claude

lovable

notebooklm

notion

ChatGPT

## Work experience

Fractional Consultant \- Strategy, Creative Operations & Brand Building at Freelance, Jan 2025 \- Present · 1 yr 11 mos, Hybrid, Fractional strategic leadership for client\-facing teams: communication frameworks, operating model design, stakeholder alignment and AI integration \- Developed brand positioning and narrative strategy for founders and growing organisations, driving a 30% rise in brand recall \- Led operational design for creative and marketing functions, including briefing systems and governance models, improving workflow efficiency by 40% \- Delivered brand writing and ghostwriting for leadership, contributing to a 25% rise in inbound leads \- Built AI\-enabled workflows: a podcast guest\-prep system using projects in Claude, skills and research primers \(prep time down from one week to 24 hours\), and a moment\-marketing structure that turns noteworthy moments into content briefs \(posts shipped within one hour of the trigger\)

Business Director at OLIVER Agency, Oct 2023 \- Sep 2024 · 1 yr, Delhi, India, \- Owned and grew global client accounts through renewal negotiations and scope expansion, growing portfolio value by 8%, the highest growth on record for the account \- Rebuilt how the account was priced and negotiated, without expanding the team, a milestone for regional and local pricing and revenue models \- Built cross\-functional rate cards across strategy, marketing and delivery, improving negotiation consistency across markets

Marketing Process & Strategy Consultant at Independent Consultant, Sep 2022 \- Sep 2023 · 1 yr 1 mo, Remote, \- Designed end\-to\-end marketing processes covering campaign planning, content workflows and performance tracking \- Delivered 25\-40% improvements in workflow efficiency and faster go\-to\-market timelines through process redesign across engagements \- Implemented AI\-enabled tools and automation, independently lifting delivery speed and team output by 30%

Director of Client Services at Scatter, Apr 2021 \- Aug 2022 · 1 yr 5 mos, Delhi, India, \- Built and scaled the Customer Success function across account management, project delivery and revenue operations, achieving a 20% rise in operational efficiency \- Managed enterprise clients including Salesforce, Meta, HCL and Cropin across cross\-functional delivery teams in a fully remote setup \- Designed onboarding and customer success playbooks, delivery standards and operational checklists, standardising processes and documentation to improve client retention and cut new\-business onboarding time by 15%

Brand Building Consultant at Independent Consulting, Feb 2020 \- Apr 2021 · 1 yr 3 mos, Remote, \- Worked with early\-stage and remote\-first ventures on brand positioning and go\-to\-market strategy \- Developed brand narratives, community\-led growth strategies and content frameworks for founders in new categories

## Education

Bachelor of Commerce \(BCom\), Business Administration and Management, General, Daulat Ram College

Manav Sthali School

## Public links

- drive\.google\.com: https://drive\.google\.com/file/d/1R99OMkBTvuw2SATP60ZIE1gJZ9ofnG77/view?usp=sharing

[View the original profile](https://tal.club/meet/manasvi-madan)

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