Manas Srivastava profile photo 1 on Tal

Manas Srivastava

Lead Generation Strategist | Team Leader & Creative Campaign Architect

Bengaluru

3+ years of work experience

OwlSurf Digital
Sep 20233 yrs 1 moPresent

Bengaluru, Karnataka, India

The Baxsa Co
Jun 20233 moSep 2023

Bengaluru, Karnataka, India

• Managed a team of 10 across graphics, photography, SEO, and social media; planned and executed content strategies, calendars, and digital campaigns that strengthened brand positioning and increased engagement by 25%. • Managed awareness, demand-generation, and lead-generation campaigns across Google Ads and Meta Ads with an INR 4.5 lakh budget; optimized campaign performance and lead quality to improve MQLs and marketing-to-sales conversion into SQLs. • Integrated Exotel telephony with LeadSquared CRM to automate lead management, strengthen lead qualification, and increase qualified lead volume and marketing-to-sales conversion efficiency.
Mars
Jun 20223 mosAug 2022

Bengaluru, Karnataka, India

- Re-tiered independent retail stores based on revenue, order value, and stocking capabilities to optimize distribution. - Analyzed store revenues and capacities for efficient inventory management, reducing overstock. - Enhanced marketing strategies and conducted data analysis using Excel, improving campaign effectiveness through competitor analysis and category remapping.
Jun 20223 mosAug 2022

• Conducted market research and competitor analysis to support category remapping; delivered data-driven insights that improved campaign targeting and effectiveness.
Christ University, Bangalore
Mar 20223 mosMay 2022

Bengaluru, Karnataka, India

Experienced in building and maintaining strong relationships with alumni as the Alumini Network Coordinator for the Christ University Bangalore Extracurricular Club. Successfully organized events and activities to bring alumni together and foster a sense of community. Adept at collaborating with the university and other departments to establish partnerships and secure resources. Proficient in maintaining accurate records and databases of alumni information and activities. Committed to providing support and resources to alumni as they transition from university life to the workforce.

Manas’s AI Stack

claude code
claude code
codex
codex
deepseek
deepseek
hermes agent
hermes agent

Education

Indian Institute of Management, Kozhikode

Indian Institute of Management, Kozhikode

Christ University, Bangalore

Master of Business Administration, Marketing

Christ University, Bangalore

Join Manas and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Manas Srivastava on Tal

Headline

Lead Generation Strategist | Team Leader & Creative Campaign Architect

About

At OwlSurf Digital, our team is driving digital transformation by leveraging my expertise in Customer Relationship Management (CRM) and content marketing. With an MBA from Christ University, I've honed skills that empower organizations to engage effectively with their audiences and streamline operations. Previously, during my tenure at The Baxsa Co, I facilitated a 20% increase in brand visibility and optimized marketing strategies to enhance efficiency. My approach blends analytical acumen from experiences like the re-tiering of retail stores at Mars with practical applications in digital activation, underscoring my commitment to continuous improvement and operational excellence.

Location

Bengaluru

AI stack

claude code

codex

deepseek

hermes agent

Work experience

Growth @Founder's Office at OwlSurf Digital, Sep 2023 - Present · 3 yrs 1 mo, Bengaluru, Karnataka, India

Head of Sales and Marketing at The Baxsa Co, Jun 2023 - Sep 2023 · 3 mo, Bengaluru, Karnataka, India, • Managed a team of 10 across graphics, photography, SEO, and social media; planned and executed content strategies, calendars, and digital campaigns that strengthened brand positioning and increased engagement by 25%. • Managed awareness, demand-generation, and lead-generation campaigns across Google Ads and Meta Ads with an INR 4.5 lakh budget; optimized campaign performance and lead quality to improve MQLs and marketing-to-sales conversion into SQLs. • Integrated Exotel telephony with LeadSquared CRM to automate lead management, strengthen lead qualification, and increase qualified lead volume and marketing-to-sales conversion efficiency.

Sales And Marketing Intern at Mars, Jun 2022 - Aug 2022 · 3 mos, Bengaluru, Karnataka, India, - Re-tiered independent retail stores based on revenue, order value, and stocking capabilities to optimize distribution. - Analyzed store revenues and capacities for efficient inventory management, reducing overstock. - Enhanced marketing strategies and conducted data analysis using Excel, improving campaign effectiveness through competitor analysis and category remapping.

Sales And Marketing Intern at Mars-Wrigley, Jun 2022 - Aug 2022 · 3 mos, • Conducted market research and competitor analysis to support category remapping; delivered data-driven insights that improved campaign targeting and effectiveness.

Alumini Network Coordinator at Christ University, Bangalore, Mar 2022 - May 2022 · 3 mos, Bengaluru, Karnataka, India, Experienced in building and maintaining strong relationships with alumni as the Alumini Network Coordinator for the Christ University Bangalore Extracurricular Club. Successfully organized events and activities to bring alumni together and foster a sense of community. Adept at collaborating with the university and other departments to establish partnerships and secure resources. Proficient in maintaining accurate records and databases of alumni information and activities. Committed to providing support and resources to alumni as they transition from university life to the workforce.

Education

Indian Institute of Management, Kozhikode

Master of Business Administration, Marketing, Christ University, Bangalore