Headline

Product Design Lead | UX, Information Architecture

About

I have spent the last 4 years working at Mobile Premier League (MPL), one of the largest multi-gaming platforms in India, building trust and enhancing user engagement through seamless user journeys across: · Building a gaming marketplace · Payments systems · Customer support · Fraud perception With 7 years of experience in providing scalable, customer-centric designs, I have contributed to improving and creating products for various domains, including multi gaming platforms, digital asset marketplaces, fashion e-commerce, and fintech SAAS products.

Location

Bengaluru

AI stack

claude code

codex

mcp

notion

ChatGPT

Figma Make

Work experience

Product Design Consultant at PvX Partners, Sep 2024 - Present · 1 y 11 mo, Remote, Consult and provide strategic direction to the product design team, guiding prioritisation, design quality and end-to-end execution across PVX’s UA-financing platform. Translate complex financial concepts, including funding requests, cohort performance, loan servicing and repayments, into clear, intuitive workflows for client companies. Partner with product and business stakeholders from discovery through launch, shaping requirements, and reviewing implementation quality.

Product and Design Strategist at AskMyGuru, Nov 2024 - Aug 2026 · 1 yr 10 mos

Lead product designer at Multiply, Nov 2023 - Jul 2025 · 1 yr 9 mos, Bangalore, Building a zero to one product

Product design lead at Mobile Premier League (MPL), Sep 2021 - Nov 2023 · 2 yrs 3 mos, • Lead the product design team to create a gaming asset marketplace which reached 1 million transactions in 7 months of its inception. • Introduced MPL Fairplay policies improving the Net Promoter Score(NPS), with promoters rising from 24.6% to 31.7%. • Conceptualised and implemented user journeys and interfaces which improved game registration by 12%. • Crafted the core gameplay journey with Responsible Gaming practices to safeguard players' mental and financial well-being.

Sr. Product Designer at Mobile Premier League (MPL), Aug 2019 - Nov 2021 · 2 yrs 4 mos

Product Designer at AJIO.com, Jun 2018 - Aug 2019 · 1 yr 3 mos, Bangalore, • Created the kiosk desktop interface/experience for physical stores — currently being used in 550+ Reliance Trends stores across 160 cities. • Conceptualised a novel navigation interface to integrate AJIO LUXE (luxury segment) into a single app, aiding seamless discovery and upselling of products/brands. • Improved “Return & Exchange” experience by creating a seamless replacement flow as a part of the return item journey.

Senior User Experience Designer at Happay - Expense Management Solution for Businesses, Sep 2017 - May 2018 · 9 mos, Bangalore, • Established the product design vertical and implemented processes and design delivery systems. • Designed the information architecture and product flows for expense management system which enabled Happay to onboard MNCs including Adani group, PWC, Oxford University Press. • Created a scalable design system to bring about visual consistency across the product and reduce frontend development timelines. • Performed qualitative research through user interviews, questionnaires, and card sorting exercises.

User Experience Designer at Happay - Expense Management Solution for Businesses, May 2016 - Sep 2017 · 1 yr 5 mos, Bangalore

Education

Master of Design, Information Design, National Institute of Design

Bachelor of Technology (BTech), Information Technology, IIIT