Headline

Group SVP - Growth Marketing at ixigo | Ex- Lenskart & FreeCharge

About

15+ Years of experience across Growth & Marketing Specialties - Digital Marketing, User Acquisition, Marketing Strategy, Revenue & GMV Growth, P&L Management, Growth Hacking, Merchant Marketing, Product Marketing, Customer Life Cycle Management, Consumer Insights, Mobile Marketing, Strategic Alliances & Team Management

Location

Gurgaon

Work experience

Group SVP - Growth Marketing at ixigo, Feb 2026 - Present · 7 mos, Gurugram, Haryana, India

Group VP - Growth Marketing at ixigo, Apr 2023 - Feb 2026 · 2 yrs 11 mos, Gurugram, Haryana, India

VP - Growth Marketing & Analytics at ixigo, Jul 2021 - May 2023 · 1 yr 11 mos, Gurugram, Haryana, India

Head Of Growth Marketing at Lenskart.com, May 2018 - Nov 2019 · 1 yr 7 mos, Faridabad, Haryana, India, + Managing all Digital/Brand Marketing Campaigns across Google, Facebook/Instagram, Programmatic, Affiliates, Snapchat & TikTok + Scaled up App Installs & Omni App Revenue by 5x in 1 year + Responsible for Customer Lifecycle Management via Email, Push Notifications, SMS, In-app & Web properties. + Heading P&L – Managing monthly marketing budget of 8 Cr to maximize Revenue & ROI +Team Management – Effectively growing a team of Digital, CRM & Design marketers + Analytics - Optimising Conversion funnels using Omniture, Google Analytics, Appsflyer, CleverTap & ASO/SEO via Moz & AppTweak

Associate Director, Head of Growth Marketing at Freecharge, Apr 2017 - May 2018 · 1 yr 2 mos, Bengaluru Area, India, Heading User, Transactions & Revenue Growth at FreeCharge • Acquisitions & Traffic Growth – Bringing CAC down with steady focus on quality user growth & retention • Growth Hacking – SEM, Affiliates, Display, Push Notifications, Mailers, In-app & web properties, Social Media and more • Team Management – Effectively growing a team of digital, offline & design marketers • Heading P&L – Managing monthly marketing budget of 10 Cr to maximize MAUs & ROI • Driving user growth via strategic partnerships with Nestle, Britannia, Axis Bank, Vodafone, Hungama etc. • Analytics - Optimising Views, Clicks & Conversion funnels using Omniture, Google Analytics & CleverTap

Senior Manager, Growth Marketing at Freecharge, Jan 2016 - Mar 2017 · 1 yr 3 mos, Bengaluru, Karnataka, India, Heading marketing of all Offline & Online Merchants for FreeCharge wallet • Revenue/GMV Growth – Driving transactions & GMV through merchants • Marketing Strategy – Determining promotions, offers, schemes with merchants & executing the same • Brand Visibility – Ensuring adequate in-store branding across offline merchants • Growth Hacking – SEM, Affiliates, Display, Referral, Push Notifications, Mailers, Social and more • Campaign Management – Executing campaigns to drive GMV, Traffic and user acquisitions • Merchant Marketing & Transactions growth @ McDonald’s, Shoppers Stop, Cafe Coffee Day, Bookmyshow, Jabong & more

Product Marketing Manager, airtel digitalTV at airtel, Oct 2013 - Dec 2015 · 2 yrs 3 mos, Gurgaon, Responsible for standard definition portfolio of airtel digitalTV & pocket TV app at national level: - Increasing SD revenue by driving SD pack/topup upgrades. - Launched pocket TV app on Android, iOS & Windows - Increasing app installs & user base on pocket TV through SEM, SEO & Targeted Ads. - Leading Digital Marketing initiatives for upselling pack upgrades, topups & long duration packs through airtel.in & MyAirtel app. - Handling 4 upselling centres with a strength of 95 agents. - Partner Management: Determining promotions, offers, schemes with channel partners & executing the same. - Decreasing revenue leakages by identifying process gaps and rectifying the same.

Zonal Sales Manager at airtel, Sep 2012 - Sep 2013 · 1 yr 1 mo, India, Zonal Sales Manager - Prepaid & DTH Sales Led a Team of 8 Rural Territory Managers in Sikar & Jhunjhunu Managed 12 Rural Distributors with a combined monthly revenue of 8 Crores. ​Won Best Zonal Sales Manager in Rajasthan in July & Aug 2013

Territory Sales Manager at airtel, Dec 2011 - Sep 2012 · 10 mos, Haryana, India, Territory Sales Manager - Prepaid (Yamuna Nagar) Managed 2 Distributors with a monthly revenue of 1.6 Crores and led a team of 10 Field Sales Persons

Summer Intern at Bharti Airtel Limited, Apr 2010 - Jun 2010 · 3 mos, Working in the Marketing Deptt. of Airtel Telemdia Services Division.

Education

MBA, Marketing, IT, Management Development Institute, Gurgaon

B.Tech, Electronics & Communications, International Institute of Information Technology Hyderabad (IIITH)