Headline

Brand Strategy @AJIO | Wishlink | OML

About

As a passionate and results-driven professional, I thrive in dynamic environments where creativity meets strategic thinking. My tenure at OML & Wishlink fortified my marketing acumen and strategic thinking, shaping my passion for brand strategy and content marketing. Now, as a Marketing Executive at AJIO, I am excited to contribute my expertise and drive innovative campaigns that resonate with audiences and elevate brand presence. I am eager to collaborate with like-minded individuals and organizations to drive meaningful impact and create lasting value. Let's connect and explore opportunities to achieve great things together.

Location

Bengaluru

AI stack

claude code

grok

manus

midjourney

openai

ChatGPT Images

Work experience

Brand Marketing at AJIO.com, May 2024 - Present · 2 yrs 5 mos, Bengaluru, Karnataka, India, - Created AJIO’s viral Mother’s Day campaign, a quirky, heartfelt take that earned 30M+ organic views and widespread positive PR. - Built and executed the end-to-end influencer strategy, collaborating with 150+ creators including Shraddha Kapoor, Varun Dhawan, The Rebel Kid & more. -Led AJIO’s biggest brand moment with the ASOS Launch — a first-of-its-kind digital ramp walk on a moving OOH. The campaign reached 146M+, drove 4800+ QR scans, and trended #1 on Twitter. - Scripted and launched LinkedIn-first storytelling, including Varun Dhawan’s brand ambassador reveal, which drove 1.5M+ organic reach and industry chatter. - Kickstarted and hosted ‘Brand in Focus’, a LinkedIn IP spotlighting AJIO partner brands. -Worked cross-functionally with design, copy, agencies, and internal teams to keep every campaign launch on track.

Creator Partnerships Associate at Wishlink, Feb 2023 - Oct 2023 · 9 mos, India, - Acquired and established strong relations with creators and influencers to use Wishlink's platform for monetizing their channels; driving brand awareness, and boosting engagement through content creators' reach and influence. - Collaborated closely with the marketing team to conceptualize and execute highly effective marketing campaigns. Developed these campaigns from inception and successfully implemented the initial phase. - Worked closely with creators to co-create content that aligns seamlessly with Wishlink's brand identity and marketing objectives. - Led the Wishlink Ambassador project, which served as a Marketing x Business Development initiative, kickstarting influencer marketing campaigns for Wishlink and building a 0-1 structure from planning to execution. - Achieved a notable milestone by bringing on board the highest number of prominent creators, a total of 100+. This achievement played a pivotal role in doubling the company's GMV, with a 30% contribution from the creators I brought into the platform.

Junior Associate - Global Creator Network at Only Much Louder, Jun 2022 - Jan 2023 · 8 mos, Mumbai, Maharashtra, India, • Manage end to end client relationships to become the trusted source for their marketing needs • Liaising with internal and external teams to ensure end to end smooth execution of campaigns • Ideate on briefs exploring new opportunities for marketing innovation for various brands like Bumble, Prime Videos, Amazon MiniTV, Swiggy, etc. • Managing the Social Media Account and curating content for some of the brands like AJIO, Breezer and Swiggy Instamart. • Discover and leverage insights and trends to develop strategic recommendations for brand building and campaigns across platforms. • Preparation of campaign insights reporting, including analysis and research post-completion of projects •Ensuring timely invoicing and payment schedules with clients across projects.

GCN Intern at Only Much Louder, Jan 2022 - Jun 2022 · 6 mos, Mumbai, Maharashtra, India, •Worked on the Bacardi account and its subsidiaries (BREEZER, Dewar’s, Bombay Sapphire , Goodman, Bacardi Rum, etc) by handling the portfolio on a day to day basis. •Managed campaigns for Bacardi and created monthly reports of digital and competitors’ campaign performances across brands. • Drove comms plans for new IPs, shows, events & research, reports. •Facilitated and supported influencer-client relationships and interacted with them for briefs and ideas. •A major project I Looked after was Bacardi NH7 Weekender . Responsible for end to end ideation and execution of the digital presence of the event. •Ensured Social Media and Communications are upto date. •Collaborated with the Media and Analytics team to develop/execute research and analyze new media trends.

Digital Marketing Intern at TheCloudBill, Jul 2021 - Aug 2021 · 1 mo, Ahmedabad, Gujarat, India, -Implemented technical SEO best practices & link building strategies. -Built and executed lead nurture campaigns and email automation workflows to drive performance metrics through the funnel. -Content Writing Articles for Off- Page SEO. -Learnt Lead Generation and Nurturing. -Created unique graphic design templates for clients.

Education

Bachelor of Business Administration - BBA, Marketing, Symbiosis Centre for Management Studies- Pune

Advanced Certification in Brand Management, Marketing, MICA | The School of Ideas

Public links

canva.com: https://www.canva.com/design/DAHCmI3luLk/yNTCRqEep3TdkVXOfCZBOg/edit?utm_content=DAHCmI3luLk&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton