Mamta Kumari
Amazon Ads Executive
Bengaluru
3+ years of work experience
May 20266 mosPresent
India
Amazon Listing, Sponsored Ads, Analysis, Social Media Handling, Meta + Google Ads
Jan 202610 mosPresent
Leading end-to-end Amazon Ads strategy for Dellos Juices — a South Korean FMCG brand launching in the Indian market — managing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to drive product discoverability and sales on Amazon India. Optimized Amazon product listings (titles, bullet points, A+ content, backend keywords) for Dellos Juice SKUs, improving organic search rank and conversion rate on the platform. Managing and mentoring a digital marketing team, delegating tasks across SEO, content, and paid ads, ensuring timely campaign execution and performance reviews. Developed and executed integrated digital marketing strategy for a startup FMCG brand — coordinating Amazon Ads, social media, and content marketing to build brand awareness from ground up in a competitive D2C beverage market. Monitored ACoS (Advertising Cost of Sales), CTR, conversion rate, and ROAS across Amazon PPC campaigns, making data-driven bid adjustments to maximize ad spend efficiency.
Jan 20251 yr 10 mosPresent
Aug 20242 yrs 3 mosPresent
India
My role in planning, implementing, and managing digital marketing campaigns. The responsibilities may vary depending on the organization but generally include SEO, SMM, Strategy/Content Management, Paid Advertising, Email Marketing, Team Management, Analytics and Reporting. Over all 360 Digital Marketing.
Jan 20251 yrDec 2025
Spearheaded end-to-end SEO strategy for brand websites using SEMrush, Ubersuggest, and Moz; identified and implemented 10+ high-impact keywords, improving organic search rankings within 3 months. Conducted comprehensive SEO audits for brand websites, identifying technical issues and on-page gaps; presented structured remediation plans that improved crawlability and site health scores. Executed off-page backlink analysis, identifying and disavowing toxic links while building authoritative backlinks to strengthen domain authority. Collaborated with web developers on website redesigns, implementing SEO best practices (meta tags, schema markup, page speed optimization) from the ground up. Implemented Google Ads preview campaigns and assisted in performance marketing initiatives under senior guidance — contributing to measurable improvements in campaign CTR and ROI. Developed and published high-quality product content and SEO-optimized blogs that increased on-site engagement and supported organic traffic growth. Trained and mentored fresher team members on digital marketing tools, product knowledge, and campaign workflows — reducing onboarding time by approximately 30%. Prepared data-driven client presentations using Canva and PowerPoint, translating marketing insights into clear strategic recommendations.
Jan 20241 yrDec 2024
Managed product content and SEO-optimized descriptions for 10+ B2B safety products (Fire Extinguishers, PPE Kits, Evacuation Chairs, etc.), improving product discoverability and buyer engagement. Planned and executed social media content calendars for LinkedIn and Facebook, growing brand awareness and increasing organic post reach month-over-month. Led email marketing and WhatsApp outreach campaigns targeting B2B buyers, supporting the sales funnel with consistent lead nurturing communications. Designed engaging product demo presentations using Canva for client pitches and sales meetings, contributing to improved client conversion rates. Coordinated with internal teams to align digital content with product launches and promotional campaigns.
Dec 20181 yr 2 mosJan 2020
Mamta’s AI Stack
Education
Digital Marketing With GenAI Advanced Program
Niit
20251 yr2026
ACDM, Digital Marketing
IIDE - The Digital School
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