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Malviika Battra

Social Media and Influencer Marketing Campaign Strategist| Driving Brand Growth for Beauty, Lifestyle & D2C Brands | Data-Backed Campaigns & High-Impact Storytelling

North Delhi

4+ years of work experience

Fine Wine Cosmetics
Feb 20251 yr 5 mosPresent

Coimbatore, Tamil Nadu, India

Spearhead digital brand launch from concept to scale, establishing brand voice, tone, and storytelling. Manage influencer & PR collaborations to boost visibility across beauty and lifestyle audiences. Develop weekly content calendars, track KPIs, and optimize campaigns for ROI. Direct creative production including shoots, mood boards, and model coordination. Handle crisis communication to protect brand reputation.
Prishé Beauty
Jun 20248 mosJan 2025

New Delhi, Delhi, India

Designed and executed social media strategies for product launches and collaborations. Managed influencer outreach, negotiations, and partnerships to align with brand goals. Analyzed campaign data to improve engagement, reach, and conversions. Oversaw paid social campaigns and managed marketing budgets.
PRAUSH BEAUTY (Formerly PLUME)
Feb 20231 yr 5 mosJun 2024

Dwarka, Delhi, India

• Developing and executing influencer marketing strategies and creative campaigns. • Identifying and building relationships with prominent influencers • Developing content ideas and writing briefs for the influencers. • Research the relevant industry experts, competitors, target audience, and users. • Brainstorm new, creative approaches to influencer campaigns. • Keeping abreast of emerging trends and influencers. • Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
Senocare Services
May 202210 mosFeb 2023

Gurugram, Haryana, India

Developing engaging social media strategies. Managing social media platforms of the organization. Scheduling social media posts. Engaging followers with regular company updates. Creating brand awareness to gain audience attention. Making social media calendars every month. Overseeing Social Media teamwork. Content Writing Responding to the comments on social media on time. Creating paid social media campaigns for advertising. Designing and updating job descriptions. Coordinating with the graphic designer and other team members. Sourcing potential candidates from various online channels (e.g. social media and Naukri.com) Conducting interviews with potential candidates, whether in person or on call Lead Management through WhatsApp marketing and Email
Aaryanveda Herbals
Apr 20222 mosMay 2022

Delhi, India

Responsible for identifying, recruiting, and managing relationships with social media influencers. Develop and execute influencer marketing strategies and creative campaigns Develop content ideas and curate content. Research relevant industry experts, competitors, target audiences, and users audiences Brainstorm new, creative approaches to influencer campaigns.

Malviika’s AI Stack

dalle
dalle
langchain
langchain
lovable
lovable
minimax
minimax

Education

Institute Of Marketing and Management

Master of Business Administration - MBA, Marketing

Institute Of Marketing and Management

20202 yrs2022

Bachelor's degree, Psychology

Aditi Mahavidyalaya

20163 yrs2019

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Headline

Social Media and Influencer Marketing Campaign Strategist| Driving Brand Growth for Beauty, Lifestyle & D2C Brands | Data-Backed Campaigns & High-Impact Storytelling

About

Social Media & Influencer Marketing Manager helping beauty, lifestyle, and D2C brands launch, scale, and dominate their digital presence. I create data-driven campaigns and impactful content strategies that transform audience engagement into measurable growth. My expertise spans social media strategy, influencer partnerships, content creation, paid social advertising, campaign management, and PR collaborations — all tailored to deliver strong ROI. Over the past 3+ years, I’ve led brand launches, built high-performing influencer networks, and driven engagement across Instagram, YouTube, Pinterest, and LinkedIn, ensuring brand storytelling stays consistent and compelling. I’m equally comfortable in creative ideation and analytical reporting, ensuring every campaign is both visually engaging and performance-driven. If you’re looking for someone who can turn social content into conversions and influencers into brand advocates, let’s connect.

Location

North Delhi

AI stack

dalle

langchain

lovable

minimax

Work experience

Social Media & Content Head at Fine Wine Cosmetics, Feb 2025 - Present · 1 yr 5 mos, Coimbatore, Tamil Nadu, India, Spearhead digital brand launch from concept to scale, establishing brand voice, tone, and storytelling. Manage influencer & PR collaborations to boost visibility across beauty and lifestyle audiences. Develop weekly content calendars, track KPIs, and optimize campaigns for ROI. Direct creative production including shoots, mood boards, and model coordination. Handle crisis communication to protect brand reputation.

Assistant Manager - Social Media & Influencer Marketing at Prishé Beauty, Jun 2024 - Jan 2025 · 8 mos, New Delhi, Delhi, India, Designed and executed social media strategies for product launches and collaborations. Managed influencer outreach, negotiations, and partnerships to align with brand goals. Analyzed campaign data to improve engagement, reach, and conversions. Oversaw paid social campaigns and managed marketing budgets.

Community Manager at PRAUSH BEAUTY (Formerly PLUME), Feb 2023 - Jun 2024 · 1 yr 5 mos, Dwarka, Delhi, India, • Developing and executing influencer marketing strategies and creative campaigns. • Identifying and building relationships with prominent influencers • Developing content ideas and writing briefs for the influencers. • Research the relevant industry experts, competitors, target audience, and users. • Brainstorm new, creative approaches to influencer campaigns. • Keeping abreast of emerging trends and influencers. • Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

Marketing Executive at Senocare Services, May 2022 - Feb 2023 · 10 mos, Gurugram, Haryana, India, Developing engaging social media strategies. Managing social media platforms of the organization. Scheduling social media posts. Engaging followers with regular company updates. Creating brand awareness to gain audience attention. Making social media calendars every month. Overseeing Social Media teamwork. Content Writing Responding to the comments on social media on time. Creating paid social media campaigns for advertising. Designing and updating job descriptions. Coordinating with the graphic designer and other team members. Sourcing potential candidates from various online channels (e.g. social media and Naukri.com) Conducting interviews with potential candidates, whether in person or on call Lead Management through WhatsApp marketing and Email

Influencer Marketing Intern at Aaryanveda Herbals, Apr 2022 - May 2022 · 2 mos, Delhi, India, Responsible for identifying, recruiting, and managing relationships with social media influencers. Develop and execute influencer marketing strategies and creative campaigns Develop content ideas and curate content. Research relevant industry experts, competitors, target audiences, and users audiences Brainstorm new, creative approaches to influencer campaigns.

Education

Master of Business Administration - MBA, Marketing, Institute Of Marketing and Management

Bachelor's degree, Psychology, Aditi Mahavidyalaya