Headline

EV Channel Sales & Strategy @ Bajaj Auto | Mondelez | XLRI Jamshedpur | ICT(UDCT) Mumbai | The Daly College Indore

About

EV Sales & Channel Growth Strategy with 6+ years of work experience In my current role as Channel Sales Manager for Bajaj Chetak, I am dedicated to building robust dealer networks, overseeing end-to-end distribution and expanding market share in South Karnataka (India's largest hub for electric two-wheelers). Previously, in my channel strategy role, I contributed to setting up the Chetak EV experience centres all over India. Before transitioning into the EV space, I earned my MBA in Business Management from XLRI Jamshedpur. As a summer intern, I also received exposure to the India FMCG space through my Sales & Marketing stint at Mondelez. I also have a degree in Chemical Engineering from ICT (formerly UDCT) Mumbai and worked in setting up the India office of a Taiwanese specialty chemicals player. In my leisure time, I dabble in boardgames, travelling and quizzing.

Location

Bengaluru

AI stack

claude

gemini

meta

openai

Microsoft Copilot

Work experience

Channel Sales Manager - Electric Vehicles at Bajaj Auto Ltd, May 2024 - Present · 2 yrs 6 mos, Karnataka, India, • Topline growth: Delivered >90% of sales target achievement m-o-m (~₹9 Cr) across India’s largest 2W EV territory • Market share: Grew Chetak market share from 3% to 11% in South Karnataka (Source: Vaahan, Govt. of India) • Sales portfolio: Managed 12 Chetak Experience Centres, 36 shared showrooms & 100+ workforce across 5 dealers • Sales digitization: Drove digital-first retail through CRM app rollouts and secondary e-channel sales (Amazon, Flipkart) • NBFC partnerships: Collaborated with 15+ NBFCs/banks for 2W vehicular financing, improving customer accessibility • Forecasting: Managed a team of 2 and enabled SKU-level inventory forecasting based on demand projections • Activations: Launched dealer incentive programs, rallies, exchange/upgrade fairs, and IT park consumer events • KPI management: Monitored dealer profitability, NPS, lead follow-up TAT and team retention through structured training

Channel Growth Strategy Manager - Electric Vehicles at Bajaj Auto Ltd, Mar 2022 - Apr 2024 · 2 yrs 2 mos, On-site, • Network expansion: Spearheaded rollout of 210+ exclusive Bajaj Chetak Experience Centres across 130+ Indian cities • Revenue impact: Doubled Chetak monthly sales from 4,500 to 8,100 units by expanding EV territory coverage nationally • Market selection: Used EV growth trends and competitive benchmarking to identify high-potential dealership territories • Vendor management: Onboarded and managed 8+ vendors to ensure CI compliance at optimal cost • Dealer onboarding: Owned end-to-end dealer selection, compliance checks, interview processes, and portal integration • Capability building: Enabled dealer sales upskilling through gamified, byte-sized digital learning app modules

Management Trainee at Bajaj Auto Ltd, Aug 2021 - Feb 2022 · 7 mos, Bhopal, Madhya Pradesh, India, Project: Driving the segment share for entry-level motorcycles in Madhya Pradesh

iTaste Summer Intern at Mondelēz International, Apr 2020 - Jun 2020 · 3 mos, Remote, Mapped ₹16 Cr+ revenue across 30+ distributors and 800+ sub-stockists, identified high-growth districts through competitor benchmarking, and designed 15 KPIs for ASMs using a geo-referenced tool to assess coverage and rural operations.

Business Development Manager at A&B Chemical Corporation, Jul 2017 - Jun 2019 · 2 yrs, On-site, -Revenue growth: Delivered $200K+ revenue by onboarding 5 new sales accounts in the specialised chemicals sector in India. -Market entry: Conceptualized a $15M+ sales strategy and executed launch of 3 international speciality chemicals in the Indian market. -Key accounts: Managed 30+ accounts with $1B+ combined annual turnover across the Indian subcontinent. -SalesOps: Built a pipeline of 150+ potential accounts by designing a structured, scalable sales operations process.

Education

Master of Business Administration - MBA, Business Management, XLRI Jamshedpur

B.Tech (Chemical Engineering), Polymer and Surface Engineering, Institute of Chemical Technology (ICT), Mumbai