Headline

Marketing | B2B Coordination | Business Operations | CRM | Process Support | Data & Event Management

About

Graduated with a Bachelor of Management Studies (Marketing) from the University of Mumbai. Management professional with experience in B2B coordination, event operations, CRM management, and internal reporting across EdTech, HR, and industry association environments. Experienced in supporting cross-functional teams, structured workflows, and day-to-day business requirements. Currently working as a Senior Executive at the Internet and Mobile Association of India (IAMAI), supporting delegate acquisition and B2B outreach for flagship events, with a strong focus on coordination, data tracking, CRM usage, and process execution. Brings strengths in process execution, MIS, stakeholder coordination, and data-supported decision-making, and is drawn to environments where structured coordination, reporting, and clear processes support consistent and reliable outcomes. Dedicated to collaboration, continuous learning, and delivering value through impactful initiatives in dynamic environments.

Location

Mumbai

Work experience

Senior Executive at Internet and Mobile Association of India, Feb 2024 - Present · 2 yrs 5 mos, Mumbai, ▪️ Drove delegate acquisition for flagship events such as India Digital Summit 2024–25-26, Global Fintech Fest 2024–25, Indian Gaming Convention 2024, India Affiliate Summit 2024, Click Summit 2025 & Earth Summit 2025, achieving strong registration and conversion rates across Gold, Silver, and Platinum pass categories. ▪️Consistently acknowledged for delivering high-quality conversions (paid & complimentary) through multi-channel outreach — calls, WhatsApp, emails, mail merges, calendar invites, and personalized reminders. ▪️Executed B2B sales of delegate passes (paid & complimentary) by engaging with corporate decision-makers and professionals, building awareness of event value, and securing conversions through consultative selling. ▪️Managed end-to-end data operations for multiple conferences and roundtables — including lead generation via SalesQL & LinkedIn, data extraction, formatting (using macros), sector tagging, hygiene checks, and proofing to ensure accuracy. ▪️Supported the Awards vertical by onboarding companies, guiding them through account creation, and securing nominations for paid award categories. ▪️Played a key role in on-ground event execution at venues including Pullman & Andaz, Delhi, and Jio World, Mumbai — overseeing delegate & speaker registrations, query resolution, pass verification, and overall attendee experience. ▪️Collaborated cross-functionally with the delegate engagement team by training staff on data management and communication efficiency, ensuring smooth coordination and high-quality database upkeep. ▪️Drove WhatsApp and email marketing campaigns and bulk communication strategies to improve delegate engagement and attendance rates. ▪️Strengthened organizational knowledge base by continuously building, expanding, and segmenting databases for future events across diverse sectors.

Human Resources Intern at Arcot Group, Nov 2023 - Feb 2024 · 4 mos, Mumbai, Maharashtra, India, Arcot Group (with exposure to sister companies Arcitech & All Talent) ▪️Assisted in end-to-end recruitment by screening and interviewing candidates across roles including UI/UX Designers, HR Interns, Accounts Interns, Account Executives, and Talent Coordinators. ▪️Handled HR operations including onboarding & offboarding, documentation, record maintenance, and ensuring compliance with internal processes. ▪️Leveraged ChatGPT Advanced (paid version) to enhance recruitment — framing structured interview questions, recording candidate responses, and utilizing AI-driven scoring for evaluation. ▪️Conducted interviews in both online and offline formats, ensuring a smooth and professional candidate experience. ▪️Gained cross-company exposure by engaging with sister firms (Architech and All Talent), broadening knowledge of HR functions across diverse industries. ▪️Explored AI applications in education through Architech’s AI Teacher project — an innovative solution enabling interactive, animation-driven online teaching with real-time engagement, designed as a contingency for scenarios like COVID-19. ▪️Strengthened people assessment, communication, and HR operations skills while integrating traditional HR practices with emerging technologies.

Business Development Executive at Brainiacs, Aug 2023 - Oct 2023 · 3 mos, Mumbai, Maharashtra, India, Brainiacs by Birla ▪️Drove B2C sales for EdTech solutions offering homeschooling programs from Nursery to Grade 12, with product value ranging from ₹15,000 to ₹2,00,000. ▪️Engaged with parents and students to understand learning needs and positioned tailored solutions to drive enrolments. ▪️Managed the entire sales cycle — from lead generation and prospecting to pitching, negotiation, and closure. ▪️Conducted product demos and counselling sessions to build trust and highlight the value proposition of homeschooling programs. ▪️Utilized LeadSquared CRM to track leads, manage pipelines, and perform daily business development activities efficiently. ▪️Consistently achieved sales targets by applying a consultative approach to explain offerings and handle objections effectively. ▪️Strengthened communication and persuasion skills while working in a fast-paced EdTech sales environment.

Customer Service Executive at Conneqt Business Solutions, Sep 2021 - May 2022 · 9 mos, India, Qconnect Business Solutions (Flipkart Process) ▪️Handled customer support and query resolution for Flipkart and Shopsy platforms through calls, emails, and SMS, ensuring quick turnaround and positive customer experiences. ▪️Utilized Yoda CRM to track interactions, resolve issues, and provide accurate information to customers. ▪️Consistently delivered strong performance, receiving multiple recognitions as a top CSAT (Customer Satisfaction) scorer. ▪️Educated customers on platform features, policies, and ongoing offers to improve awareness and enhance overall satisfaction. ▪️Attended regular training sessions on new product updates, features, and offers to ensure effective communication and service delivery. ▪️Maintained high productivity levels while working from home, consistently achieving and exceeding daily performance targets. ▪️Strengthened problem-solving, communication, and customer engagement skills while working in a high-volume support environment.

Sales and Event Associate at PCE, Apr 2017 - Jan 2019 · 1 yr 10 mos, Mumbai, Maharashtra, India, ▪️Hosted and organized weekly events and seminars to deliver product education, customer testimonials, and promotional campaigns. ▪️Attended daily product and sales training sessions to stay updated on product enhancements and refine customer engagement strategies. ▪️Contributed to the growth of a startup focused on B2C sales, offering bundled packages including computer education courses, personality development training, and formal clothing. ▪️Successfully built and led a team of 50+ associates, ensuring performance alignment and motivation through training and mentorship.

Education

BMS, Marketing, University of Mumbai

HSC, Business/Commerce, General, Lala Lajpatrai College of Commerce And Economics Lajpatrai Marg Mahalaxmi Haji Ali Mumbai 400 034