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Head of Category Demand | Customer Experience | New Business Launch | Category & PnL |Growth Strategy I 0to1I GTM

About

Marketing MBA | Startup | Growth and Expansion Strategy | BD Manager | Senior Engineer -Experience in various sectors:Home interiors , Consumer Durables, Furniture, L&D, Power and Energy -Expertise in Business Development, Sales, Category management, Vendor Management, Account Management, Bid management. -Founder of Mini Makes- a Furniture Upcycling and Designing Start-Up -Handled end to end custom projects and their execution, handled P&L -Category management for novel furniture and home accessories categories -Have managed the modernization and expansion of existing furniture manufacturing business -Managed product portfolio, handled key accounts and forged key B2B deals -Filed patent for an in-house innovation. -As a BD Manager with Prashaste Education and Management Consultancy, successfully added key logos to the portfolio for their new L&D wing -Onboarded marketing agencies, ~40 trainers and associates along with developing online and offline marketing strategies and collaterals. -As Senior engineer in the Sales and Tendering department for L&T-MHI Boilers -Part of core team reporting directly to the CEO. -Bid management & contract negotiations for government clients like NTPC and other PSUs. -Managed national and international vendors, Embassies, and MHI - the Japanese counterpart -Volunteered as a fund raiser to ensure equitable outcome and education to children in shelter homes. -Freelanced as a vocational trainer in communication and soft skills and guidance counselor for dropouts and juvenile delinquents.

Location

Bengaluru

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Work experience

General Manager at HomeLane, Oct 2025 - Present · 1 yr, Bengaluru, Karnataka, India

Associate General Manager at HomeLane, Oct 2023 - Sep 2025 · 2 yrs, Bengaluru, Karnataka, India, Business Head at WrapZap, driving strategic initiatives for growth, category, operations and innovation. Spearheading GTM and launch strategy suited for the Indian landscape

Senior Category Manager at HomeLane, Feb 2021 - Sep 2023 · 2 yrs 8 mos, Bangalore Urban, Karnataka, India, Heading Multiple categories like Furniture, Appliances, Wallpapers, Lighting, Flooring, Painting. Deciding the buy side and sell side strategies, and pricing for Category Growth. Launching newer sub categories and brand partnerships.

Partner at AWC, Apr 2017 - Sep 2019 · 2 yrs 6 mos, Bengaluru Area, India, -Was involved in the expansion and modernization of existing facility for manufacturing of Solid Wood Furniture -Vendor and client negotiations to forge long term B2B contracts -Created a product portfolio keeping at pace with latest styles & trends in the interior design space

Founder at Mini Makes, Mar 2017 - Dec 2019 · 2 yrs 10 mos, Bengaluru, Karnataka, India, -Founder of Retail Startup dedicated art based furniture -Developed GTM, growth, & production strategy for multiple product lines. -Handled P&L and managed different categories -Increased customer base using social media marketing and promotions

Business Development Manager at Prashaste Education & Management Consultancy Pvt. Ltd., Sep 2016 - Mar 2017 · 7 mos, -Was responsible for driving revenue growth and develop strategy for business expansion for new L&D vertical providing solutions to corporate accounts -Created an effective sales funnel creation and inquiry generation for meeting the revenue targets. -Added~50 new prospective logos to the company's portfolio and converted key clients -Optimized utilization of various marketing channels including offline & digital channels -On-boarded technical and soft skills trainers and auditors for the organization

Senior Engineer at L&T- MHPS Boilers Pvt. Ltd., Aug 2011 - Apr 2015 · 3 yrs 9 mos, Faridabad, Haryana, India, - Sales, Industrial Marketing and Business development for Super-critical Boilers. - “Bid-no bid” evaluation, risk identification, strategy formulation & Client negotiations. - Vendor Management, Costing, Estimation, Cash Flow preparation, designing optimization tools. - Coordinating with every other department for inputs required for tendering, bid compilation and timely bid submission to NTPC, SEBs and IPPs. - Ensuring Qualification of company through suitable routes for Tenders by liaising with top management, obtaining board resolutions, financial and technological support from promoter companies, bank guarantee, DJUs etc. - Making monthly business review presentations for senior management and overview presentations for customers and other departments. - Meeting International Embassies, Customers and Consultants to explore new Business Opportunities for Operational spares and R&M activities for existing Power Plants in India and overseas. - Representing company in Power-Gens and company wide held competitions and stalls. - Contract formation with client after winning bid and project handover to project management team

Education

Master of Business Administration - MBA, Marketing Management, SPJIMR SP Jain Institute of Management & Research

Diploma, Furniture Design, The Florence Institute of Design International