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Mahima Anand

Official Framer Partner | Creative Head | Ex-Khatabook |

Bengaluru

6+ years of work experience

GobbleCube
Dec 20254 mosMar 2026

Bengaluru, Karnataka, India

-  Built the brand book and end-to-end brand system from the ground up, establishing a consistent visual identity across every touchpoint -  Designed and launched a scalable component library and colour token system, cutting design-to-development handoff time and ensuring UI consistency across the product -  Led internal employee branding initiatives that strengthened company culture and reinforced brand identity internally -  Built a reusable design system for marketing campaigns, enabling faster, on-brand campaign production across channels -  Led social campaign design for the brand, driving visual consistency and engagement across platforms -  Designed product landing pages and feature launch pages to support go-to-market efforts
Stroffe
Mar 20241 yr 10 mosDec 2025

Bengaluru, Karnataka, India

-  Led brand and creative direction contributing to $10K MRR within 3 months -  Revamped beer brand identity resulting in 350% sales growth -  Built visual identity, packaging, and spatial design for a luxury patisserie -  Reimagined agro-tech brand Farmkeep for deeper market relevance -  Illustrated and designed a comic book for Beckn Protocol, simplifying a complex tech ecosystem -  Led Series A robotics startup rebrand including visual systems, website, and collateral -  Built scalable visual systems using AI-assisted workflows (Claude/GPT) to accelerate creative consistency -  Used AI image-generation tools for campaign prototyping, ad creatives, and product visualisation -  Led creative direction for influencer-led campaigns across wellness and lifestyle categories
Rain
Aug 20221 yr 8 mosMar 2024

Santa Monica, California, United States

Rain
Nov 202110 mosAug 2022

Bengaluru, Karnataka, India

Aalto University
Mar 20211 yr 1 moMar 2022

Helsinki, Uusimaa, Finland

Oversaw all visual aspects of a project and offered design solutions when needed. Provided strong leadership skills and the creativity necessary to handle creative development and design processes effectively.
Khatabook
Dec 20192 yrsNov 2021

Greater Bengaluru Area

Mahima’s AI Stack

claude code
claude code
codex
codex
cursor
cursor
gemini
gemini
Adobe Firefly
Adobe Firefly
Figma Make
Figma Make

Education

Gargi College

Bachelor's degree, Political Science and Government

Gargi College

20163 yrs2019

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Headline

Official Framer Partner | Creative Head | Ex-Khatabook |

About

Your neighbourhood-friendly design and marketing think tank.

Location

Bengaluru

AI stack

claude code

codex

cursor

gemini

Adobe Firefly

Figma Make

Work experience

Product Designer at GobbleCube, Dec 2025 - Mar 2026 · 4 mos, Bengaluru, Karnataka, India, - Built the brand book and end-to-end brand system from the ground up, establishing a consistent visual identity across every touchpoint - Designed and launched a scalable component library and colour token system, cutting design-to-development handoff time and ensuring UI consistency across the product - Led internal employee branding initiatives that strengthened company culture and reinforced brand identity internally - Built a reusable design system for marketing campaigns, enabling faster, on-brand campaign production across channels - Led social campaign design for the brand, driving visual consistency and engagement across platforms - Designed product landing pages and feature launch pages to support go-to-market efforts

Founder & Creative Head at Stroffe, Mar 2024 - Dec 2025 · 1 yr 10 mos, Bengaluru, Karnataka, India, - Led brand and creative direction contributing to $10K MRR within 3 months - Revamped beer brand identity resulting in 350% sales growth - Built visual identity, packaging, and spatial design for a luxury patisserie - Reimagined agro-tech brand Farmkeep for deeper market relevance - Illustrated and designed a comic book for Beckn Protocol, simplifying a complex tech ecosystem - Led Series A robotics startup rebrand including visual systems, website, and collateral - Built scalable visual systems using AI-assisted workflows (Claude/GPT) to accelerate creative consistency - Used AI image-generation tools for campaign prototyping, ad creatives, and product visualisation - Led creative direction for influencer-led campaigns across wellness and lifestyle categories

Senior Visual Designer at Rain, Aug 2022 - Mar 2024 · 1 yr 8 mos, Santa Monica, California, United States

Visual Designer at Rain, Nov 2021 - Aug 2022 · 10 mos, Bengaluru, Karnataka, India

Assistant Art Director at Aalto University, Mar 2021 - Mar 2022 · 1 yr 1 mo, Helsinki, Uusimaa, Finland, Oversaw all visual aspects of a project and offered design solutions when needed. Provided strong leadership skills and the creativity necessary to handle creative development and design processes effectively.

Graphic Designer at Khatabook, Dec 2019 - Nov 2021 · 2 yrs, Greater Bengaluru Area

Education

Bachelor's degree, Political Science and Government, Gargi College

Public links

mahimaaanand.framer.website: https://mahimaaanand.framer.website/