---
title: "Gurram Mahesh Babu - Growth Marketing Head in Bengaluru | Tal"
description: "Meet Gurram Mahesh Babu, Global | GTM | Growth based in Bengaluru. AI stack includes claude, lovable, and openai."
image: "https://tal.club/meet/mahesh-babu-gurram/share-image"
---

# Gurram Mahesh Babu on Tal

## Headline

Global \| GTM \| Growth

## About

I help businesses achieve explosive growth through strategic partnerships and data\-driven digital marketing\.

## Location

Bengaluru

## AI stack

claude

lovable

openai

Gamma

Otter\.ai

Zapier

## Work experience

Growth Marketing Head at Prodigy Technovations Pvt Ltd, Jan 2026 \- Present · 9 mos, Bengaluru

D2C Business Head at NewJaisa Technologies, Oct 2024 \- Feb 2026 · 1 yr 5 mos, Bengaluru, Joined NewJaisa as a Digital Marketing Manager and progressed to Head of Growth / D2C Business Head within 21 months building the entire growth engine from the ground up\. NewJaisa is a sustainable, affordable tech brand selling refurbished laptops and devices online\. When I joined, the online channel was doing ₹10L/month\. By the time I moved on, it was ₹3\.5Cr/month — with marketing spend at just 5% of revenue\. What I built and led: \* Scaled the team from 1 to 35\+ across inside sales, social, design, UI/UX, SEO, performance marketing, and agency partnerships \* Built and led a 21\+ person Inside Sales team from scratch with a high\-performance, metrics\-driven culture \* Improved paid ROAS from 2x to 21x through tighter targeting, creative testing, and channel reallocation across Meta, Google, and YouTube \* Launched an AI\-powered sales assistant and chat automation, cutting inside\-sales dependency while improving conversion \* Drove multiple UX revamps A/B testing and heatmap\-led optimization lifted unassisted \(self\-serve\) sales share to 45% \* Built an omnichannel lead\-nurturing automation layer beyond paid acquisition \* Conceived and scaled an Affiliate & Referral Program into a meaningful, low\-CAC acquisition channel \* Negotiated logistics partnerships to expand pin\-code serviceability and reduce RTOs \* Introduced EMI and BNPL payment options to reduce checkout friction \* Built offline and new sales\-channel partnerships to diversify revenue beyond D2C \* Launched the Empowering Dreams and Student Programs democratizing access to affordable, refurbished tech for underserved communities and learners nationwide

Head of Growth at NewJaisa Technologies, Oct 2024 \- Feb 2026 · 1 yr 5 mos, Bengaluru, Karnataka, India

Growth Marketing Manager at NewJaisa Technologies, Dec 2023 \- Sep 2024 · 10 mos, Bengaluru, Karnataka, India

Digital Marketing Specialist at SmartReach\.io, Nov 2022 \- Oct 2023 · 1 yr, Hyderabad, SmartReach\.io is a B2B SaaS platform for sales outreach and email automation\. I joined as a Digital Marketing Specialist and owned a broad growth mandate spanning paid, affiliate, SEO, content, and ORM\. \* Drove end\-to\-end Google Ads execution, tripling \(3X\) MRR \* Built an in\-house affiliate and referral program from scratch; sourced and onboarded high\-performing partners through cold outreach, contributing 60%\+ of total affiliate\-driven sales \* Ran outbound lead generation campaigns, building top\-of\-funnel pipeline beyond paid and affiliate \* Owned ORM managing brand sentiment and customer feedback across review platforms and communities \* Improved marketplace listing performance on G2, Capterra, and others through structured review generation and listing optimization \* Built competitor\-comparison landing pages and SEO content to capture high\-intent search traffic and win conversions against alternatives

Performance marketing manager at Rabbit Digital Branding Solutions, Aug 2022 \- Oct 2022 · 3 mos, Hyderabad, Telangana, India

Performance marketing at Lokal, Nov 2021 \- Jul 2022 · 9 mos, Bengaluru, Lokal is a hyperlocal content and community app for vernacular\-language audiences across India\. I led user acquisition and retention for Tamil Nadu and Karnataka, managing a ₹1\.8Cr/month paid media budget for the two states\. \* Grew MAUs by 130% in Tamil Nadu and 150% in Karnataka \* Ran app install and retention campaigns across 8 vernacular languages ideating creative direction and partnering with the design team to bring it to execution for each state \* Drove state\-specific creative testing that lifted CTR by 25% and cut CPA by 40% \* Decreased CPC from ₹6\.5 to ₹4 through first\-of\-its\-kind targeting tactics for the brand \* Coordinated with product, design, and content teams to test creatives, landing pages, and ad variations \* Delivered weekly performance reports and optimisation plans to leadership

## Education

Bachelor of Technology \- BTech, Instrumentation engineering, Indian Institute of Technology, Kharagpur

Intermediate, M\.P\.C\., Sri Chaitanya College of Education

[View the original profile](https://tal.club/meet/mahesh-babu-gurram)

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