Gurram Mahesh Babu
Global | GTM | Growth
Bengaluru
4+ years of work experience
Jan 20269 mosPresent
Bengaluru
Oct 20241 yr 5 mosFeb 2026
Bengaluru
Joined NewJaisa as a Digital Marketing Manager and progressed to Head of Growth / D2C Business Head within 21 months building the entire growth engine from the ground up.
NewJaisa is a sustainable, affordable tech brand selling refurbished laptops and devices online. When I joined, the online channel was doing ₹10L/month. By the time I moved on, it was ₹3.5Cr/month — with marketing spend at just 5% of revenue.
What I built and led:
* Scaled the team from 1 to 35+ across inside sales, social, design, UI/UX, SEO, performance marketing, and agency partnerships
* Built and led a 21+ person Inside Sales team from scratch with a high-performance, metrics-driven culture
* Improved paid ROAS from 2x to 21x through tighter targeting, creative testing, and channel reallocation across Meta, Google, and YouTube
* Launched an AI-powered sales assistant and chat automation, cutting inside-sales dependency while improving conversion
* Drove multiple UX revamps A/B testing and heatmap-led optimization lifted unassisted (self-serve) sales share to 45%
* Built an omnichannel lead-nurturing automation layer beyond paid acquisition
* Conceived and scaled an Affiliate & Referral Program into a meaningful, low-CAC acquisition channel
* Negotiated logistics partnerships to expand pin-code serviceability and reduce RTOs
* Introduced EMI and BNPL payment options to reduce checkout friction
* Built offline and new sales-channel partnerships to diversify revenue beyond D2C
* Launched the Empowering Dreams and Student Programs democratizing access to affordable, refurbished tech for underserved communities and learners nationwide
Oct 20241 yr 5 mosFeb 2026
Bengaluru, Karnataka, India
Dec 202310 mosSep 2024
Bengaluru, Karnataka, India
Nov 20221 yrOct 2023
Hyderabad
SmartReach.io is a B2B SaaS platform for sales outreach and email automation. I joined as a Digital Marketing Specialist and owned a broad growth mandate spanning paid, affiliate, SEO, content, and ORM.
* Drove end-to-end Google Ads execution, tripling (3X) MRR
* Built an in-house affiliate and referral program from scratch; sourced and onboarded high-performing partners through cold outreach, contributing 60%+ of total affiliate-driven sales
* Ran outbound lead generation campaigns, building top-of-funnel pipeline beyond paid and affiliate
* Owned ORM managing brand sentiment and customer feedback across review platforms and communities
* Improved marketplace listing performance on G2, Capterra, and others through structured review generation and listing optimization
* Built competitor-comparison landing pages and SEO content to capture high-intent search traffic and win conversions against alternatives
Aug 20223 mosOct 2022
Hyderabad, Telangana, India
Nov 20219 mosJul 2022
Bengaluru
Lokal is a hyperlocal content and community app for vernacular-language audiences across India. I led user acquisition and retention for Tamil Nadu and Karnataka, managing a ₹1.8Cr/month paid media budget for the two states.
* Grew MAUs by 130% in Tamil Nadu and 150% in Karnataka
* Ran app install and retention campaigns across 8 vernacular languages ideating creative direction and partnering with the design team to bring it to execution for each state
* Drove state-specific creative testing that lifted CTR by 25% and cut CPA by 40%
* Decreased CPC from ₹6.5 to ₹4 through first-of-its-kind targeting tactics for the brand
* Coordinated with product, design, and content teams to test creatives, landing pages, and ad variations
* Delivered weekly performance reports and optimisation plans to leadership
Gurram’s AI Stack
Education
Bachelor of Technology - BTech, Instrumentation engineering
Indian Institute of Technology, Kharagpur
Intermediate, M.P.C.
Sri Chaitanya College of Education
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