Mahalaxmi Shrigiri profile photo 1 on Tal

Mahalaxmi Shrigiri

Fintech & Compliance Content Marketer | I turn RBI, AML & KYC regulation into content people actually read | Ex-HDFC Bank | B2B SaaS · SEO · HubSpot | Built SUNDAY (AI WhatsApp product)

Bengaluru

6+ years of work experience

Aavana Corporate Solutions Pvt Ltd
Aug 20242 yrsJul 2026

Banglore

Driving content strategy, SEO growth, and compliance quality for digital marketing and fintech clients. ▸ Grew organic website traffic by 30% through keyword-first blog strategy and Surfer SEO optimisation across 20+ articles ▸ Delivered 25% uplift in email engagement by redesigning campaign copy, subject lines, and audience segmentation ▸ Scaled social media follower base by 30% via platform-native content calendars across LinkedIn and Instagram ▸ Built end-to-end website content for Regska — service pages, SEO structure, and navigation copy ▸ Drafted compliance SOPs, process guides, and audit-ready reports ensuring 100% SLA adherence ▸ Implemented AI content workflow (ChatGPT + Claude) cutting first-draft time by ~40%
HDFC Bank
Dec 20203 yrs 9 mosAug 2024

Humnabad, Karnataka, India

• Recognizing and analyzing financial needs of the customers at all the levels. • Handling all type of customer instructions. Like updating changes in their accounts, Aadhar seeding, issuance of instant ATM cards, account conversions, Re-kyc updating in both resident and NR customer • Cross sell of all the third-party products to deepen relationships • Processes deposits, withdrawals, Atm loading and NEFT RTGS. • Identifying saving needs of the customer and suggesting suitable investment plans. • Working on NAV - getting funds in the accounts opened in the present financial year. • Working on CIB - getting funds in the accounts opened in the previous financial year • Portfolio management – handling all the requirements of the customers who are mapped to my portfolio. (Welcome desk portfolio customers are 150) • Deliverables custodian – custodian of customer agreements, instruments, kits, customers cheques and ATMs.
Aavana Corporate Solutions Pvt Ltd
May 20201 yr 11 mosMar 2022

India

• Developing creative content for website. • Producing informative blogs on the current affairs. • Proofreading the content to ensure consistency & accuracy before the content goes live. • Rereading the copy keeping in mind the customer’s requirements. • Writing creative & engaging content. • Crafting copy and spreading across social media platforms. • Developing inspiration stories with fictional characters and motivational texts in an ethical way.
NKK INNOVATIONS
Jul 20195 mosNov 2019

Banglore

•Analyzing the customer response through marker research. • Preparing marketing strategies for the product launch. • Handling the social media accounts for promotional activities. • Handling the Product Management tool “Click Up”

Mahalaxmi’s AI Stack

antigravity
antigravity
codex
codex

Education

Master of Business Administration

KLE Ms Sheshgiri College of Engg,&Tech Belgaum

20172 yrs2019

Bachelor of Commerce (B.Com.), Business/Commerce, General

GODUTAI DEGREE COLLEGE FOR WOMEN, GULBARGA

20133 yrs2016

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Headline

Fintech & Compliance Content Marketer | I turn RBI, AML & KYC regulation into content people actually read | Ex-HDFC Bank | B2B SaaS · SEO · HubSpot | Built SUNDAY (AI WhatsApp product)

About

I write about banking regulation from experience, not research. Most fintech content writers Google "what is KYC." I spent 3.5 years inside an HDFC Bank branch doing it — processing KYC, explaining AML rules to real customers, writing compliance documentation, and maintaining regulatory reporting with zero audit deficiencies across 3+ internal reviews. I watched exactly where regulatory language loses people. That's the lens I bring to content marketing now. At Aavana Corporate Solutions, I handle end-to-end content and marketing for financial services and compliance-tech clients: SEO blog articles, website copy, email nurture campaigns, social calendars, and LinkedIn performance marketing — including a boosted campaign that hit 5.0% organic engagement (~2.5x LinkedIn's average). I also build with AI, not just talk about it. I designed and launched SUNDAY — an AI-powered WhatsApp companion for professionals hit by Sunday-night work dread. Conversation design, Claude system-prompt engineering, Make.com automation. Validated with 30+ users before building; featured in a regional newspaper within weeks of launch. My working rule with AI: it drafts, I decide. Roughly 35–40% of any AI draft gets rewritten before it ships under my name. In compliance content, "close enough" isn't. What I write: fintech & compliance content · SEO blogs · website copy · email campaigns · plain-English regulation explainers 📍 Bengaluru | MBA, Finance & Marketing | HubSpot certified

Location

Bengaluru

AI stack

antigravity

codex

Work experience

Content Writer at Aavana Corporate Solutions Pvt Ltd, Aug 2024 - Jul 2026 · 2 yrs, Banglore, Driving content strategy, SEO growth, and compliance quality for digital marketing and fintech clients. ▸ Grew organic website traffic by 30% through keyword-first blog strategy and Surfer SEO optimisation across 20+ articles ▸ Delivered 25% uplift in email engagement by redesigning campaign copy, subject lines, and audience segmentation ▸ Scaled social media follower base by 30% via platform-native content calendars across LinkedIn and Instagram ▸ Built end-to-end website content for Regska — service pages, SEO structure, and navigation copy ▸ Drafted compliance SOPs, process guides, and audit-ready reports ensuring 100% SLA adherence ▸ Implemented AI content workflow (ChatGPT + Claude) cutting first-draft time by ~40%

Assistant Manager at HDFC Bank, Dec 2020 - Aug 2024 · 3 yrs 9 mos, Humnabad, Karnataka, India, • Recognizing and analyzing financial needs of the customers at all the levels. • Handling all type of customer instructions. Like updating changes in their accounts, Aadhar seeding, issuance of instant ATM cards, account conversions, Re-kyc updating in both resident and NR customer • Cross sell of all the third-party products to deepen relationships • Processes deposits, withdrawals, Atm loading and NEFT RTGS. • Identifying saving needs of the customer and suggesting suitable investment plans. • Working on NAV - getting funds in the accounts opened in the present financial year. • Working on CIB - getting funds in the accounts opened in the previous financial year • Portfolio management – handling all the requirements of the customers who are mapped to my portfolio. (Welcome desk portfolio customers are 150) • Deliverables custodian – custodian of customer agreements, instruments, kits, customers cheques and ATMs.

Copywriter at Aavana Corporate Solutions Pvt Ltd, May 2020 - Mar 2022 · 1 yr 11 mos, India, • Developing creative content for website. • Producing informative blogs on the current affairs. • Proofreading the content to ensure consistency & accuracy before the content goes live. • Rereading the copy keeping in mind the customer’s requirements. • Writing creative & engaging content. • Crafting copy and spreading across social media platforms. • Developing inspiration stories with fictional characters and motivational texts in an ethical way.

Management Trainee at NKK INNOVATIONS, Jul 2019 - Nov 2019 · 5 mos, Banglore, •Analyzing the customer response through marker research. • Preparing marketing strategies for the product launch. • Handling the social media accounts for promotional activities. • Handling the Product Management tool “Click Up”

Education

Master of Business Administration, KLE Ms Sheshgiri College of Engg,&Tech Belgaum

Bachelor of Commerce (B.Com.), Business/Commerce, General, GODUTAI DEGREE COLLEGE FOR WOMEN, GULBARGA