Headline

Strategic Account-based Marketer | Elevating Global Manufacturing Giants with Hyper-Personalized Programs | ABM Adoption Champion | Demandbase Expert in Driving Revenue Growth

About

Future oriented Account-Based Marketer with a primary focus on global accounts within the manufacturing segment. My key remit is to plan and execute hyper-individualized marketing programs, to influence revenue from the most prized accounts for the business. I work with global account managers to build meaningful connections with their key accounts, resulting in increased engagement and business growth. I also collaborate closely with EMEA marketers, driving account-based marketing adoption in the region and support the field marketing resources in getting started with the ABM journey. With 17 years of comprehensive experience across various marketing functions, I am known to challenge the status quo. I bring in a curious mindset to explore innovative go-to-market strategies. I’m also an in-house ABM platform – Demandbase expert, ensuring increased adoption of the platform across various teams as well as providing actionable intelligence to the account managers.

Location

Bengaluru

AI stack

claude

Work experience

Sr. Manager | ABM (Account-based Marketing), CoE EMEA at AVEVA, Mar 2018 - Present · 8 yrs 8 mos, Hybrid, A multi-faceted role with primary KPIs on crafting tailored programs for the most prized accounts within the Manufacturing and Middle East owner operators, advising regional marketing teams as well as extended teams on all things account-based marketing. An expert in ABM platform - Demandbase, I'm directly responsible to increasing the adoption of the platform within the business as well as unlocking the full potential of the platform. In a nutshell: • ABM for the most prized accounts within Energy, F&B/CPG, Pharma segments • Craft hyper-personalized marketing experiences • Identify key buying groups and share contextual information • Plan integrated marketing experience (advertisements/emails/executive engagement etc.) that are hyper-personalized Provide actionable insights to the account management teams

Senior Marketing Manager at AVEVA, Apr 2016 - Feb 2018 · 1 yr 11 mos, Bengaluru Area, India, Schneider Electric Software Business: 1- Content strategy and development 2- Product marketing - Infrastructure 3- Regional marketing support 4- Digital Marketing

Marketing Manager at AVEVA, Apr 2010 - Apr 2016 · 6 yrs 1 mo, Bengaluru Area, India, Invensys: 1- Campaign Management 2- Strategic intelligence 3- Global marketing centre operations 4- Product Marketing

Business Development Consultant at Oracle Corporation, Jul 2007 - Dec 2007 · 6 mos, Unearth net new opportunities for Oracle Corporation in the North American Commercial Market Collaborate with Sales Consultants and BDC Counterparts (ERP and CRM) in USA to brainstorm and analyze the market and competitive situation for new business Opportunities Understand the prospect’s requirement and suggest a suitable fit from the Siebel suite of products Developing periodic business plans & strategies, in coordination with macro plans of organization for revenue generation through sales Pipeline generation and progression Ensure that business is conducted in line with Organization policies, Ethical practices, and Vision, Mission and Core values Run Industry specific campaigns in line with the hub specific campaigns Managing customer centric operations & customer satisfaction for requirement analysis and providing customized products

Executive Marketing at Skelta Software, Jan 2006 - Jul 2007 · 1 yr 7 mos, Web Analytics - Understand the website traffic & work with the team to enhance the visibility ; continously monitor & update the website along with the creative team PR Activities: Execute online PR syndications so that the visibility is further enhanced, proof reading, get more accolades, awards&certifications for Skelta Event Coordination - Managed close to around 18 events in roughly 14 months, assist in preperation of marketing collaterals CSS - Initiate Customer satisfaction Programs working alongside sales & business development teams Competitor Studies on a regular basis to adjudge our level compared to the competition Lead generation programs, email blasts, brand promo activities in general, high usage of CRM to assist the sales & BD teams.

Education

MBA, Marketing,, Alliance Business Academy (AIMA)

BCom, commerce, Marketing, Loyola College