Headline

Marketing & Content Strategist | Social Media & Growth | Creator & Influencer Marketing | UGC & Storytelling

About

Marketing Consultant | Business Consultant | Freelance Marketing Manager with experience in social media marketing, content strategy, branding, influencer collaborations, and audience engagement. Currently managing marketing activities for Jolly Johnny Bar, including content planning, storytelling campaigns, Instagram growth, collaborations, and brand communication across B2C & B2B channels. Experienced in UGC content creation, paid brand collaborations, and outreach marketing focused on increasing visibility and audience connection. Previously worked in UI/UX design roles at Stanza Living and Rnpsoft, where I developed skills in user behavior analysis, visual communication, wireframing, and customer-focused digital experiences. Skilled in: • Social Media Marketing • Content Writing & Storytelling • UGC & Reel Creation • Brand Collaborations & Influencer Outreach • Audience Growth Strategies • Business & Marketing Consulting • UI/UX Design & Figma • Branding & Digital Engagement Passionate about combining creativity, strategy, and audience psychology to build impactful digital experiences and brand growth.

Location

Bengaluru

AI stack

aistudio

claude code

deepseek

gemini

meta

Adobe Firefly

Work experience

Social Media Content Creator at Nykaa, Jul 2026 - Sep 2026 · 3 mos, Bengaluru

Brand & Performance Marketing Consultant at Freelance, Mar 2026 - Sep 2026 · 7 mos, Bengaluru, Freelance Marketing Consultant | Brand Strategist | Performance Marketer | Social Media & Content Marketing Partnering with 5 hospitality brands across Bengaluru to strengthen their digital presence through brand strategy, social media marketing, performance marketing, influencer collaborations, content creation, and customer engagement. I work closely with founders and restaurant owners to execute end-to-end marketing campaigns that increase brand awareness, reservations, footfall, and customer acquisition. Clients: Old Mill Brewery • The Green Pearl • Skyline Rooftop Bar & Kitchen • IRIS Cafe • The Bier Library Key Responsibilities • Developed marketing strategies aligned with business goals and seasonal campaigns. • Managed Instagram, Facebook, LinkedIn, and Google Business Profile. • Planned monthly content calendars, promotions, and campaign roadmaps. • Created Reels, UGC videos, ad creatives, scripts, captions, and storytelling content. • Planned, launched, and optimized Google Ads and Meta Ads campaigns for reservations, lead generation, and customer acquisition. • Executed influencer marketing campaigns by identifying creators, managing collaborations, negotiating deliverables, and tracking campaign performance. • Coordinated with photographers, videographers, designers, and creators to deliver high-quality content. • Conducted audience research, competitor analysis, keyword research, and trend analysis to identify growth opportunities. • Managed community engagement by responding to customer queries, reviews, and social interactions. • Monitored campaign performance using Google Analytics, Meta Ads Manager, and platform insights to optimize ROI and engagement. • Used AI tools including ChatGPT, Claude, Gemini, Canva AI, and CapCut for content ideation, campaign planning, copywriting, research, and creative production.

Marketing Consultant at TerraTern, Jul 2025 - Aug 2026 · 1 yr 2 mos, Bengaluru, Marketing Consultant | TerraTern Consultancy • Developed and executed social media marketing and content strategies to improve brand visibility, audience engagement, and online presence. • Managed end-to-end content planning including content calendars, campaign ideation, copywriting, reels, UGC content, and promotional campaigns. • Collaborated with creators, influencers, and brand partners to execute marketing campaigns and strengthen digital brand awareness. • Conducted audience research, competitor analysis, and trend monitoring to identify growth opportunities and optimize content performance. • Planned and executed Instagram growth initiatives focused on increasing engagement, reach, community participation, and brand recall. • Created storytelling-driven content, social media creatives, captions, and short-form videos aligned with brand objectives. • Supported campaign execution, community engagement, and audience relationship management across digital platforms. • Leveraged AI tools including ChatGPT and Canva AI for content ideation, research, workflow optimization, and creative development. • Analyzed content performance metrics and audience insights to continuously improve campaign effectiveness and engagement outcomes. • Worked cross-functionally with designers, creators, and stakeholders to ensure consistent brand communication and campaign execution.

Associate at Stanza Living, May 2025 - Aug 2025 · 4 mos, Bengaluru, Karnataka, India, As an Associate at Stanza Living, I contributed to the seamless management of daily operations and supported cross-functional teams to ensure a superior living experience for residents. My responsibilities included coordinating with vendors and internal teams, resolving resident queries efficiently, and assisting in process improvements to enhance operational efficiency. I also focused on data management, reporting, and ensuring adherence to company policies and standards, playing a key role in delivering a consistent and high-quality service.

Education

Bachelor of Technology - BTech, Computer Science & Communication Engineering, KIIT - Kalinga Institute of Industrial Technology