Madhura A S profile photo 1 on Tal

Madhura A S

AI-Powered Growth & Marketing Operations Professional | 8+ Years | Lead Generation | Performance Marketing | Project & Business Operations

Bengaluru

7+ years of work experience

Agastya Gurukulam
May 20233 yrs 6 mosPresent

India

Optimized online advertisements to increase institution and brand awareness Generate and interpret reporting that will yield competitive insights Translated requirements into polished, high-level designs
Agastya Gurukulam
May 20233 yrs 6 mosPresent

Growth Marketing: Lead digital growth initiatives across admissions, demand generation, brand awareness, and customer engagement, connecting marketing activities with business objectives. Performance Marketing: Plan and execute Meta and Google Ads campaigns supported by social media content and creatives to generate targeted admissions enquiries. Admissions Growth: Helped increase Jayanagar campus admissions from approximately 400+ admissions to 1400+ through targeted digital marketing, stronger lead generation, and improved funnel management. Business Expansion: Contributed to demand generation that supported the launch of an additional branch, which subsequently generated 10 admissions. Audience & Lead Acquisition: Develop targeted campaigns based on local audience requirements, campaign objectives, messaging, and lead-generation opportunities. Campaign Optimization: Evaluate campaign performance and lead quality to identify improvement opportunities and strengthen the quality of incoming enquiries. Funnel Management: Track enquiries from lead source and initial interest through follow-up and conversion, identifying gaps and opportunities across the admissions funnel. Lead Management: Strengthen the lead-management process through structured enquiry tracking, follow-up workflows, conversion-stage monitoring, and marketing-to-admissions alignment. Growth Analytics: Analyse enquiry, follow-up, admissions, and campaign data to identify demand patterns, lead-quality issues, funnel gaps, and areas for marketing improvement. Digital Project Leadership: Lead website and digital projects from requirements and planning through development and launch, aligning content, design, development, and business requirements. Cross-Functional Leadership: Drive collaboration across management, content, design, development, and external partners, managing priorities, dependencies, deliverables, and project timelines.
Self-Employed
Sep 20194 yrs 11 mosJul 2024

Bengaluru Area, India

Developed and executed digital marketing initiatives focused on brand visibility, audience engagement, lead generation, and customer acquisition.
Jun 20194 yrs 4 mosSep 2023

Managed digital marketing and social media strategy for an e-commerce brand. Led content planning and brand communication across social channels. Coordinated website updates and ongoing digital merchandising requirements. Supported brand consistency across digital touchpoints. Worked across content, branding and website operations to support customer acquisition.

Madhura’s AI Stack

meta
meta
metaai
metaai
openai
openai
ChatGPT
ChatGPT
ChatGPT Images
ChatGPT Images

Education

Digiperform

dCCDM, Digital Marketing

Digiperform

20192019
B. M. S. College of Engineering

Master of Technology, MTech

B. M. S. College of Engineering

20112 yrs2013

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Headline

AI-Powered Growth & Marketing Operations Professional | 8+ Years | Lead Generation | Performance Marketing | Project & Business Operations

About

With over 8 years of experience across digital marketing, business operations, and project coordination, I have built my career around turning ideas into successful business outcomes. My experience spans education, e-commerce, and consumer brands, where I have led initiatives involving digital campaigns, website projects, lead generation programs, content operations, and brand development activities. A significant part of my work has involved coordinating cross-functional teams comprising designers, developers, content creators, business leaders, and external partners. I enjoy bringing structure to complex initiatives, aligning stakeholders, managing priorities, and ensuring projects move from concept to successful execution. My strengths include stakeholder management, team coordination, marketing operations, business process improvement, and strategic execution.

Location

Bengaluru

AI stack

meta

metaai

openai

ChatGPT

ChatGPT Images

Work experience

Head of Marketing at Agastya Gurukulam, May 2023 - Present · 3 yrs 6 mos, India, Optimized online advertisements to increase institution and brand awareness Generate and interpret reporting that will yield competitive insights Translated requirements into polished, high-level designs

Digital Marketing Consultant at Agastya Gurukulam, May 2023 - Present · 3 yrs 6 mos, Growth Marketing: Lead digital growth initiatives across admissions, demand generation, brand awareness, and customer engagement, connecting marketing activities with business objectives. Performance Marketing: Plan and execute Meta and Google Ads campaigns supported by social media content and creatives to generate targeted admissions enquiries. Admissions Growth: Helped increase Jayanagar campus admissions from approximately 400+ admissions to 1400+ through targeted digital marketing, stronger lead generation, and improved funnel management. Business Expansion: Contributed to demand generation that supported the launch of an additional branch, which subsequently generated 10 admissions. Audience & Lead Acquisition: Develop targeted campaigns based on local audience requirements, campaign objectives, messaging, and lead-generation opportunities. Campaign Optimization: Evaluate campaign performance and lead quality to identify improvement opportunities and strengthen the quality of incoming enquiries. Funnel Management: Track enquiries from lead source and initial interest through follow-up and conversion, identifying gaps and opportunities across the admissions funnel. Lead Management: Strengthen the lead-management process through structured enquiry tracking, follow-up workflows, conversion-stage monitoring, and marketing-to-admissions alignment. Growth Analytics: Analyse enquiry, follow-up, admissions, and campaign data to identify demand patterns, lead-quality issues, funnel gaps, and areas for marketing improvement. Digital Project Leadership: Lead website and digital projects from requirements and planning through development and launch, aligning content, design, development, and business requirements. Cross-Functional Leadership: Drive collaboration across management, content, design, development, and external partners, managing priorities, dependencies, deliverables, and project timelines.

Digital Marketing Consultant at Self-Employed, Sep 2019 - Jul 2024 · 4 yrs 11 mos, Bengaluru Area, India, Developed and executed digital marketing initiatives focused on brand visibility, audience engagement, lead generation, and customer acquisition.

Digital Marketing Manager at Indic Living, Jun 2019 - Sep 2023 · 4 yrs 4 mos, Managed digital marketing and social media strategy for an e-commerce brand. Led content planning and brand communication across social channels. Coordinated website updates and ongoing digital merchandising requirements. Supported brand consistency across digital touchpoints. Worked across content, branding and website operations to support customer acquisition.

Education

dCCDM, Digital Marketing, Digiperform

Master of Technology, MTech, B. M. S. College of Engineering