Madhur Malhotra profile photo 1 on Tal

Madhur Malhotra

Sr. Marketing Specialist, South Asia

Greater Delhi Area

10+ years of work experience

Elsevier
Nov 20241 yr 10 mosPresent

Gurugram, Haryana, India

HCLSoftware
Sep 20231 yr 3 mosNov 2024

Noida, Uttar Pradesh, India

Kezana
Dec 202210 mosSep 2023

Working on creating a B2B SAAS product with IT, Sales, and Product Developers, where members got increased to 3K+ in the first quarter. Leveraging data-driven insights to develop compelling value propositions for both new and existing products, increasing 17% conversion rates. Optimized landing pages for lead generation, resulting in a 15% increase in website conversions. Delivered multiple projects globally, resulting in a 22% boost in overall revenue. Implementing AI tools to automate content marketing efforts, which resulted in an approx. 40% reduction in marketing costs and a 12% increase in website traffic.
Kezana
Mar 20211 yr 10 mosDec 2022

Jaypee Brothers Medical Publishers Pvt. Ltd.
Sep 20181 yr 11 mosJul 2020

New Delhi, Delhi, India

Roles and Responsibility • Remodeled the marketing processes of all the business division i.e. Pharma, Trade, International Institutes, Journals, Books, and Online Clinical Platforms. • Curated the content for the online and print market to drive key business metrics (lead generation, customer engagement, brand awareness, etc.) • Generated a strong digital marketing strategy and executed several campaigns on digital assets like Facebook, Instagram, YouTube, etc. • Transformed email marketing and increased the web traffic by 65% • Pioneered on Amazon Advertising Platform and maintained the ROI, at 8x scale. • Executed go-to-market strategies for B2B & B2C market. • Organized the strategies for the database acquisition, CRM, and website enhancement. • Collaborated with medical societies for the participation in key events, globally. • Conducted qualitative market research, identified potential target segment, and built buyer personas for PG Medical Entrance Examination with revenue base of over $10mn. • Responsible to manage the functioning and efficiency of the team. Special Projects: UG Product Launches (Campus) and Student Ambassador Program (Campus)
Oxford University Press
Dec 20152 yrs 9 mosAug 2018

Noida, Uttar Pradesh, India

Roles and Responsibility • Developed divisional marketing strategies, in-line with university’s mission and vision. • Activated retail marketing activities and built a network, at pan India, resulting in increasing the shelf life of a book and additional sale of 20% • Analyzed and strategies the content on the website and social media channels like Facebook, Twitter, and OUP blog etc. • Formulated segmented email marketing campaigns and increased an open rate to 23%. • Strategized and segmented the database and grew it by 45%. • Enhanced the product presence on Amazon by ads via Amazon advertising • Organized product launches, media coverages, and exhibitions for the policy makers, think tanks, journalist and other intellectual academicians. • Streamlined the processing on export orders and expanded the network to new horizons. • Successful projects – South Asia Conclave 2017, World Book Fair 2018, Database Management System (global)

Madhur’s AI Stack

antigravity
antigravity
cursor
cursor
claudecode
claudecode

Education

Symbiosis institute of Management Studies

MBA, Marketing

Symbiosis institute of Management Studies

20082 yrs2010
Guru Gobind Singh Indraprastha University

BCA, Information Technology

Guru Gobind Singh Indraprastha University

20033 yrs2006

Join Madhur and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Madhur Malhotra on Tal

Headline

Sr. Marketing Specialist, South Asia

About

I am a Strategic Senior Marketing Manager with 14 Years of Experience Driving Success with Lead Generation, Digital Marketing, Product Marketing, Data Analytics, and Project Management. During this tenure, I helped organizations transition from traditional marketing practices to digital platforms with the help of GTM strategies and content development. My area of expertise lies in Product Marketing, Digital Marketing, Social Media Campaigns, Go-To-Market Strategies, Marketing Analytics, Automation, eCommerce Marketing, and Events. If you would like to discuss any marketing projects or my previous experiences. Hit me up at binformative@gmail.com

Location

Greater Delhi Area

AI stack

antigravity

cursor

claudecode

Work experience

Senior Marketing Manager South Asia at Elsevier, Nov 2024 - Present · 1 yr 10 mos, Gurugram, Haryana, India

Associate Manager - Product Marketing at HCLSoftware, Sep 2023 - Nov 2024 · 1 yr 3 mos, Noida, Uttar Pradesh, India

Senior Marketing Manager at Kezana, Dec 2022 - Sep 2023 · 10 mos, Working on creating a B2B SAAS product with IT, Sales, and Product Developers, where members got increased to 3K+ in the first quarter. Leveraging data-driven insights to develop compelling value propositions for both new and existing products, increasing 17% conversion rates. Optimized landing pages for lead generation, resulting in a 15% increase in website conversions. Delivered multiple projects globally, resulting in a 22% boost in overall revenue. Implementing AI tools to automate content marketing efforts, which resulted in an approx. 40% reduction in marketing costs and a 12% increase in website traffic.

Senior Marketing Manager at Kezana, Mar 2021 - Dec 2022 · 1 yr 10 mos

Senior Marketing Manager at Jaypee Brothers Medical Publishers Pvt. Ltd., Sep 2018 - Jul 2020 · 1 yr 11 mos, New Delhi, Delhi, India, Roles and Responsibility • Remodeled the marketing processes of all the business division i.e. Pharma, Trade, International Institutes, Journals, Books, and Online Clinical Platforms. • Curated the content for the online and print market to drive key business metrics (lead generation, customer engagement, brand awareness, etc.) • Generated a strong digital marketing strategy and executed several campaigns on digital assets like Facebook, Instagram, YouTube, etc. • Transformed email marketing and increased the web traffic by 65% • Pioneered on Amazon Advertising Platform and maintained the ROI, at 8x scale. • Executed go-to-market strategies for B2B & B2C market. • Organized the strategies for the database acquisition, CRM, and website enhancement. • Collaborated with medical societies for the participation in key events, globally. • Conducted qualitative market research, identified potential target segment, and built buyer personas for PG Medical Entrance Examination with revenue base of over $10mn. • Responsible to manage the functioning and efficiency of the team. Special Projects: UG Product Launches (Campus) and Student Ambassador Program (Campus)

Direct and Digital Marketing Manager at Oxford University Press, Dec 2015 - Aug 2018 · 2 yrs 9 mos, Noida, Uttar Pradesh, India, Roles and Responsibility • Developed divisional marketing strategies, in-line with university’s mission and vision. • Activated retail marketing activities and built a network, at pan India, resulting in increasing the shelf life of a book and additional sale of 20% • Analyzed and strategies the content on the website and social media channels like Facebook, Twitter, and OUP blog etc. • Formulated segmented email marketing campaigns and increased an open rate to 23%. • Strategized and segmented the database and grew it by 45%. • Enhanced the product presence on Amazon by ads via Amazon advertising • Organized product launches, media coverages, and exhibitions for the policy makers, think tanks, journalist and other intellectual academicians. • Streamlined the processing on export orders and expanded the network to new horizons. • Successful projects – South Asia Conclave 2017, World Book Fair 2018, Database Management System (global)

Education

MBA, Marketing, Symbiosis institute of Management Studies

BCA, Information Technology, Guru Gobind Singh Indraprastha University