---
title: "Madhur Gupta - Senior Business Analyst in Noida | Tal"
description: "Meet Madhur Gupta, Senior Business Analyst | Info Edge | iimjobs & Hirist | Ex-Merilytics | IIT (ISM)-Dhanbad based in Noida. AI stack includes claude, TruLens, and Udio."
image: "https://tal.club/meet/madhur-gupta-2/share-image"
---

# Madhur Gupta on Tal

## Headline

Senior Business Analyst \| Info Edge \| iimjobs & Hirist \| Ex\-Merilytics \| IIT \(ISM\)\-Dhanbad

## About

Hi, I am a Business Analyst turned Generalist who takes complete ownership, and have proven track record of making things happen & driving strategic initiatives \. I am someone who thrives once provided responsibility for outcome\. After graduating from IIT\(ISM\)\-Dhanbad in ‘22, I have been working as a Business Analyst to conduct various kinds of analysis like RCA, Margin Driver, GTM Impact, creating PowerBI dashboards, Excel models, improving processes by automation, etc\. My major contribution includes spearhead the use of RPA tools like Power Automate & Alteryx to automate operational activities that resulted into enhanced client engagement and additional jump in revenue\. Currently I am looking for zero to one roles, DM me for opportunities or email at madhurgupta413@gmail\.com Thanks, Madhur

## Location

Noida

## AI stack

claude

TruLens

Udio

## Work experience

Senior Business Analyst at Info Edge India Ltd, Mar 2025 \- Present · 1 yr 8 mos, Noida, Uttar Pradesh, India

Business Associate \- Analytics at Merilytics, Oct 2023 \- Mar 2025 · 1 yr 6 mos, \- Guiding team of 8 Analysts to provide visibility into holistic performance of 85 SaaS based portfolio companies of a private equity firm with AUM of more than $100Bn \- Created PowerBI dashboards & Excel models to fostering Tech Community, Go\-To\-Market Strategy, Financial performance, Workforce spend, Vendor Spend analysis \- Initiated the leverage of RPA tools like Power Automate, and Alteryx to automate operational tasks saving \~20k workhours per year

Senior Business Analyst at Merilytics, May 2022 \- Oct 2023 · 1 yr 6 mos, \- Created Excel models and analytical reports to forecast sales for a CPG company \- Implemented a data\-driven approach to track sales performance across various channels and product categories \- Analyzed the effectiveness of discount coupon campaigns at different sales channels, providing insights to optimize promotional strategies

Vocational trainee at Hindustan Copper Limited, Dec 2019 \- Dec 2019 · 1 mo, Khetri, Rajasthan, India

## Education

Bachelor of Technology \- BTech, Mining Machinery Engineering, Indian Institute of Technology \(Indian School of Mines\), Dhanbad

[View the original profile](https://tal.club/meet/madhur-gupta-2)

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