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Performance Marketing Specialist | Google Ads Certified | ROI & ROAS Optimization | Google Analytics

About

Performance Marketing professional with 2+ years of overall experience managing Google Ads campaigns, campaign optimization, client strategy, and digital advertising support. Experienced in Search, Display, Shopping, and Performance Max campaigns with a strong understanding of bidding strategies, audience targeting, conversion tracking, and ROI optimization. Throughout my career, I have collaborated with cross-functional teams to improve campaign performance, resolve technical advertising issues, and deliver high-quality client experiences across multiple accounts. I enjoy combining analytical thinking with creativity to build campaigns that improve business performance and generate measurable growth. Core Skills • Google Ads • Search Campaigns • Display Advertising • Performance Max • Google Analytics • Campaign Optimization • Keyword Research • Audience Segmentation • Conversion Tracking • Budget Management • A/B Testing • ROI & ROAS Optimization Currently open to Performance Marketing, Paid Media, Digital Marketing and Google Ads opportunities in Bengaluru.

Location

Hyderabad

AI stack

claude

gemini

lovable

meta

openai

perplexity

Work experience

Google Ads Expert at TDCX, Apr 2026 - Present · 6 mos, Hyderabad, Telangana, India, • Optimized Google Ads campaigns across multiple client accounts to improve campaign efficiency and advertising performance. • Collaborated with clients and internal teams to resolve campaign issues and ensure smooth delivery. • Conducted keyword research, bidding strategy optimization, and audience targeting to improve Quality Score and ROI.

Associate Consultant at MarketStar India (Regalix), May 2025 - Mar 2026 · 11 mos, Greater Hyderabad Area, • Managed Search, Display and Performance Max campaigns. • Improved campaign performance using A/B testing, conversion tracking and budget optimization.

Officer at IntouchCX, Nov 2024 - Apr 2025 · 6 mos

Education

Bachelor of Technology, Electrical, Electronics and Communications Engineering, Vidya Jyothi Institute Of Technology

Mpc, Sri Chaitanya College of Education