Headline

Strategy & Operations Lead

About

I work at the intersection of brand strategy, operations, and execution inside a digital marketing agency. Currently, I handle end-to-end digital workflows from personal branding strategy, content planning, shoots, and scripting to client communication, team coordination, and final delivery. I manage and coordinate a cross-functional team including editors, SEO/GMB specialists, ads experts, and external designers, ensuring strategy is aligned with execution across all platforms. My core strength lies in connecting ideas with systems making sure strategies don’t just look good on paper but are executed smoothly, on time, and with consistency. I thrive in fast-paced agency environments where ownership, accountability, and continuous learning matter more than titles.

Location

Mumbai Metropolitan Region

Work experience

Strategy & Operations Lead at Make My Vistar ( Digital Marketing and Advertising Agency ), Aug 2025 - May 2026 · 10 mos, On-site, • Managing brand strategy, client communication, and operational execution • Leading campaign planning, workflow management, and project coordination • Coordinating between creative, marketing, and client teams for smooth delivery • Supporting business growth through structured operations and execution Skills: Operations Management Brand Strategy Client Management Team Coordination Digital Marketing

Social Media Executive at Make My Vistar ( Digital Marketing and Advertising Agency ), Jun 2025 - Aug 2025 · 3 mos, Hybrid, • Managed social media accounts and content calendars • Assisted in campaign execution and audience engagement initiatives • Coordinated with designers and editors to maintain brand consistency • Supported content planning and platform growth activities Skills: Social Media Marketing Content Planning CRM Communication Brand Communication

Video Editor and videographer at Make My Vistar ( Digital Marketing and Advertising Agency ), Apr 2025 - Jun 2025 · 3 mos, On-site, • Produced branded videos, reels, and promotional content • Executed shoots and managed post-production workflows • Collaborated with clients to create content aligned with business goals Skills: Video Editing Videography Adobe Premiere Pro Content Creation

Youtube Manager at The Endorsement Co, Apr 2025 - May 2026 · 1 yr 2 mos, Thane, Maharashtra, India, Managing the YouTube presence for Swaad with Sitraee – Season 2, a food talk show hosted by actress Delnaaz Irani. Responsible for end-to-end content management including video uploads, SEO-optimized titles and descriptions, thumbnail strategy, and audience engagement. Focused on improving channel discoverability through YouTube SEO, keyword research, and content structuring while ensuring consistent branding across episodes. Also coordinate content scheduling, performance tracking, and optimization to increase views, reach, and subscriber growth. Collaborate with the production and creative team to ensure each episode is presented with strong storytelling, engaging visuals, and platform-optimized content.

Freelance content creator at Peppermint Productions, Aug 2025 - Dec 2025 · 5 mos, Thane, Maharashtra, India, • Worked on content creation and video post-production projects • Edited short-form content and branded social media assets • Assisted in copywriting and creative execution Skills: Copywriting Content Creation Video Production

Head Receptionist at Drishti Eye Care Centre, Oct 2022 - Dec 2024 · 2 yrs 3 mos, Mulund West, Maintain calendars for appointments, sort mail, make copies. Answer incoming telephone calls, emails, and messages and reply to or redirect them. Extend a friendly and welcoming greeting to visitors and maintain a clean and tidy reception area. Provide basic and accurate information in-person and via phone/email. Perform other clerical receptionist duties such as filing, photocopying, transcribing and faxing.

Education

SSC, Mathematics, WEES English High School

Mass Media and communication, Mulund college of commerce