---
title: "M Vijay K. - Performance Marketing Lead (Founder’s Office) in Bengaluru | Tal"
description: "Meet M Vijay K., ROI-Focused Performance Marketing based in Bengaluru. AI stack includes claude code, cursor, and gemini."
image: "https://tal.club/meet/m-vijay-kumar/share-image"
---

# M Vijay K\. on Tal

## Headline

ROI\-Focused Performance Marketing

## About

I build performance marketing systems that scale, not just campaigns\. Over 15 years I've led user acquisition across Gaming, Fintech, EdTech, and B2B SaaS, managed $300K\+/month media budgets across Meta, Google, Programmatic, OEMs, and Affiliates\. I've scaled paid campaigns and driven full\-funnel conversion lifts of 20–28% through structured A/B testing and CRO\. What sets me apart in 2025: I've built AI\-automated growth infrastructure using Claude Code, Cursor, n8n, and Firecrawl at Khiladi Pro, cutting campaign launch cycles from 5 days to under 24 hours and reducing manual ops by 60%\. This isn't a side skill\. It's become my core operating model\. Core expertise: → Paid acquisition: Meta Ads, Google Ads, DV360, OEM, Affiliates → Attribution & analytics: Appsflyer, GA4, Amplitude, multi\-touch modeling → CRM & lifecycle: HubSpot, WhatsApp automation → AI stack: Claude Code, n8n, Firecrawl, automated campaign generation → Team leadership: 7\+ member teams, cross\-functional alignment, agency management I've worked across high\-growth startups and scaled orgs\.

## Location

Bengaluru

## AI stack

claude code

cursor

gemini

meta

ChatGPT

Firecrawl

## Work experience

Performance Marketing Lead \(Founder’s Office\) at KhiladiPro, Aug 2025 \- Present · 1 yr 1 mo, Bengaluru, Karnataka, India

Client Success Partner at Taaffeite Technologies, Jun 2025 \- Aug 2025 · 3 mos, Bengaluru, Karnataka, India

Country Manager at Deriv, Aug 2024 \- May 2025 · 10 mos, Dubai, United Arab Emirates

Senior Manager Performance Marketing at GetMega, Jul 2023 \- Mar 2025 · 1 yr 9 mos, Bengaluru, Karnataka, India, As the Senior Manager of Performance Marketing at GetMega, I lead efforts to enhance the brand, improve performance, and generate significant growth for this leading gaming company\. My main duties involve overseeing the expansion of customer acquisition, increasing Average Revenue Per User \(ARPU\), and implementing effective retention strategies\. I am responsible for managing organic acquisition channels such as referrals and product partnerships to ensure sustainable growth for the brand\. I am heavily involved in building strong business relationships with key partners, including Original Equipment Manufacturers \(OEMs\), Payment Partners, and Over\-the\-Top \(OTT\) platforms\. Through strategic partnerships, I have notably increased brand visibility and facilitated successful customer acquisition\. My role also includes shaping the brand's identity and ensuring that all communication aligns with its unique persona\. I actively work to dispel negative perceptions associated with real money games in the Indian market\. Using data\-driven insights, I consistently evaluate the impact of the brand and develop innovative strategies for short\-term tactical communication and long\-term brand positioning\. This ensures that our messaging effectively resonates with the target audience and contributes to the brand's positive direction\. I am dedicated to meticulously measuring the return on investment \(ROI\) for brand campaigns, with a focus on driving key metrics outlined in our strategic plans\. This guarantees that our marketing efforts yield tangible results and contribute to the overall success of GetMega\.

Growth\- Performance Marketing Manager at GetMega, Oct 2020 \- Jul 2023 · 2 yrs 10 mos, Bangalore Urban, Karnataka, India, Performance marketing manager: Worked on India's most popular real money games Poker, Rummy, Casual gaming and etc\. \- Launched & scaled different gaming verticals\. \- Worked on a few key metrics of the business ARPPU, DAP, ROI, Retention metrics for revenue growth & scaling sustainability\. \- Improved conversion rate of the funnel and worked on personalisation project\. \- Identified and solved Fraud issues\. \- Worked on different acquisition strategies of the gaming industry\. Affiliate Marketing Manager \- Marketing Analyst \- Evaluating and optimizing the performance of the affiliate partnerships \- Communication with the affiliate partners / sales team \- Monitoring the performance and proper operation of all digital marketing channels \- Collaborating with the BI/Tech team in areas of data analysis, reporting & automation

Digital Marketing Specialist at Blindly Digital, Sep 2020 \- Oct 2020 · 2 mos, Bengaluru, Karnataka, India, • Conceptualize digital & social media benchmarking methodologies to evaluate the brands’ performance and optimize the campaigns/activities accordingly\. • Conduct qualitative research exercises, through focus group discussions, to ascertain viewership patterns & preferences\. • Identify online content trends and propose strategies to address multi\-platform content requirements\. • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Accountable for all content marketing initiatives to drive traffic, engagement on Facebook & Instagram\. • Daily planning/scheduling FB & Insta Posts to maintain traffic\. • Monitor the competitors’ social media pages and campaigns\. • Work with graphic designers and content writers to brainstorm and executive creative assets for social media pages of the brand\.

Project Leader at Quest Global engineering service Pvt Ltd, Jul 2011 \- Sep 2020 · 9 y 2 mo, Bengaluru

## Education

Master of Technology \(M\.Tech\.\), Industrial Engineering, National Institute of Technology, Tiruchirappalli

B\.E, Mechanical, Rajiv Gandhi Prodyogiki Vishwavidyalaya

[View the original profile](https://tal.club/meet/m-vijay-kumar)

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