Headline

UX Design Leader | Strategy, Accessibility & Vision | Creative Contrarian

About

I turn complex systems into experiences that feel effortless, the kind customers don’t notice because everything “just works.” My toolkit spans design strategy, systems thinking, accessibility, motion, and design leadership, honed across global commerce and enterprise platforms. I thrive in ambiguity where the messier the problem, the better. I enjoy scaling solutions that balance user needs, business goals, and technical feasibility. Along the way, I’ve built design systems, influenced execs, mentored teams, and yes, still found joy in a perfectly timed micro-interaction. For me, design leadership is equal parts craft and choreography: aligning teams, shaping vision, and keeping the experience seamless (with only a few pixels harmed in the process).

Location

Bengaluru

Work experience

Staff Product Designer at Intuit, Jan 2026 - Present · 8 mos, Bengaluru, Karnataka, India

Senior Product Designer at Amazon, Apr 2022 - Feb 2026 · 3 yrs 11 mos, Bengaluru, Karnataka, India, Defined the North Star vision for AI-driven shopping, shaping product strategy for emerging markets and influencing global commerce direction. Reimagined search filtering in Amazon Shopping, improving discovery and driving measurable impact on revenue and customer engagement. Strengthened inclusivity and accessibility through cross-org audits and adoption of scalable practices. On Amazon Fresh, directed end-to-end UX for multiple new features and navigation revamp, delivering significant uplift in engagement and business outcomes. Established motion design systems adopted across orgs, improving interaction quality and consistency.

Senior Design Consultant at Deloitte India (Offices of the US), May 2021 - Apr 2022 · 1 yr, Gurugram, Haryana, India, Built & scaled B2B platforms used across 120+ countries (Life Sciences, Insurance, Social Innovation), driving global UX consistency. Partnered with PMs and engineers across geographies to design scalable frameworks and design systems, accelerating multi-market rollouts. Revamped enterprise buying journeys in life sciences and medical equipment, solving for complex flows like punchouts and multi-role purchasing. Created a design system and illustration guidebook for technical drawings, standardizing visuals across teams. Designed a social innovation platform where innovators worldwide submitted projects to secure funding for sustainable development goals. Coached and mentored 10+ designers, formalising design ops practices and raising overall design quality. Played a pivotal role in setting up a studio practice in Gurugram.

Design Consultant at Deloitte India (Offices of the US), Apr 2019 - May 2021 · 2 yrs 2 mos, Gurgaon, Haryana, India

Co-Founder at Beatnik Design Studio, Nov 2018 - Jan 2023 · 4 yrs 3 mos, Bangalore Urban, Karnataka, India, Delivered design strategies to 10+ CXOs, influencing long-term product roadmaps and enabling $2.1M+ client revenue growth. Built and led a 13-member multidisciplinary team, streamlining design ops to deliver sharper, faster outcomes. Co-created a livestreaming app for hyperlocal sports, recognized with a Silver Award by Brand Equity for most innovative idea.

UX/UI lead at RENAISSANCE (formerly FrogIdeas), Jun 2015 - Mar 2019 · 3 yrs 10 mos, Gurgaon, India, Established a UX/UI discipline from scratch, scaling to a 6-member team including UX and motion designers. Delivered UX solutions across 30+ enterprise & consumer products, blending interaction, motion, and visual design for measurable business outcomes. Produced 9+ award-winning campaigns for global clients, recognized for impactful storytelling and innovation. Created a comic strip series that achieved Top 5 global impressions on LinkedIn, later showcased as a LinkedIn case study.

Education

Bachelor's degree, Product Design, National Institute of Fashion technology

Continuing Education Programme, Human Computer Interaction, Indian Institute of Technology, Bombay