Headline

Partnership Growth Strategy| Branding and Marketing | IIM Indore

About

MBA graduate from IIM Indore with consulting and program management experience across branding, marketing strategy, and product launch initiatives. Worked on integrated campaigns for Government of India and FMCG brands, delivering Rs 50 plus Crore revenue impact while managing budgets, vendors, and multi agency ecosystems. Strong experience in end to end program execution, risk mitigation, stakeholder management, and performance tracking. Currently working in Solution Marketing (Cloud,AI) - AWS,Azure,Databricks,Harness,Snowflake, supporting GTM execution, sales enablement, and thought leadership initiatives. Known for structured problem solving, execution rigor, and business oriented decision making. With an MBA from IIM Indore and a background in Mechanical engineering, I thrive at the intersection of strategy and execution, crafting innovative solutions for business expansion. My experience includes conducting in-depth market research, developing GTM strategies, and leading digital transformation initiatives. Beyond work, I am a passionate chess player (International FIDE Rated - 1666), and I have been coaching kids from Ireland, US, UK, and India. I am always eager to connect with like-minded professionals and explore opportunities in business strategy, growth consulting, and GTM execution. Let’s connect and create impact together! 🚀

Location

Tamil Nadu

AI stack

claude

gemini

midjourney

ChatGPT

ChatGPT Images

Microsoft Copilot

Work experience

Strategic Partnership Development Associate at Artizent, Aug 2026 - Present · 1 mo, Bengaluru · Hybrid, Anthropic,OpenAI,Cursor,Replit,AWS

Partnership Marketing Strategy Associate - AI,Cloud,Data at Artizent, Jul 2025 - Aug 2026 · 1 yr 2 mos, Bengaluru · Hybrid, -Partnership Marketing for Anthropic,AWS,Azure,Harness,Databricks,Snowflake

Brand Consultant (Founder's Office) at Tagglabs, Jan 2024 - Dec 2024 · 1 yr, Mumbai, Maharashtra, India, § Led Monthly Market & Brand Analysis, gathered input of various teams to give corrective action for respective category § Articulated the ROI in sync with customer and created appropriate measurement systems to track the respective metrics § Worked with leadership team to define business growth strategy for designated strategic accounts across targeted areas § Spearheaded partnerships, co-marketing collaboration with industry leaders to amplify brand reach & customer trust § Developed GTM strategies of new service lines,generated requirement,service projects of existing clients to achieve target § Orchestrated marketing budgets and executed multiple brand campaigns, ensuring cost-efficiency and maximum ROI § Overseen project budgets,ensured effective allocation of resources to different teams & adherence to financial constraints § Forged strategic alliances with agencies, vendors,influencers to drive campaign effectiveness and brand storytelling § Tracked project timelines, identified potential delays, and implemented corrective actions to keep projects on schedule § Executed digital marketing strategy for the assigned clients by preparing pitch deck,considering the specific requirement § Led social media campaign on LinkedIn,Twitter & Instagram, driving engagement,brand advocacy,community growth § Implemented and executed multi-channel marketing strategies to drive various brand awareness, customer acquisition § Conducted competitive analysis to define Market Position,Unique Selling Proposition(USPs),Differentiation Strategy § Developed data-driven segmentation model to execute BTL,ATL,TTL marketing campaign,improving conversion rate

Marketing Research Intern at STEMpedia, Apr 2022 - Jun 2022 · 3 mos, Ahmedabad, Gujarat, India, - Conducted Market Research & analyzed 10-15 market segment to identify new business opportunity to increase market penetration in these segment - Explored International Expansion in 7 Countries of Middle East by thorough Market analysis and identified growth prospects, Market entry strategy - Evaluated the Growth of Robotics,AI,IoT,STEM,STEAM,AR,VR amongst the schools for the company’s potential entry into Middle East Market - Identified gap & designed 4 USP for the business by performing primary & secondary market research to create competitive advantage for the business - Managed inbound call & email queries from clients to assist with their account related needs and concerns and send key updates to client key contacts

Education

Master of Business Administration - MBA, Indian Institute of Management, Indore

PSG College of Technology