Headline

Growth Marketing | Lead Generation | CRM Strategy | Lifecycle & Retention | Digital Campaigns

About

I’m a growth marketing professional with 5+ years of experience driving acquisition, retention, and revenue growth through a mix of CRM strategy, marketing automation, and cross-channel campaigns. My expertise spans full-funnel marketing—from building high-converting landing pages and segmentation-led campaigns to optimizing retention through lifecycle workflows. I’ve successfully managed end-to-end CRM migrations (Salesforce → Zoho, HubSpot workflows), launched data-driven campaigns across Email, WhatsApp, SMS, and Push, and delivered measurable outcomes like: 🚀 20–40% lift in lead generation through advanced audience segmentation and funnel optimization 📈 25%+ improvement in conversions via landing page revamps and CRO initiatives 🔄 30% boost in retention & re-engagement through personalized lifecycle and referral campaigns I thrive in fast-paced, high-growth environments, collaborating closely with product, sales, and leadership teams to align marketing with business goals. My approach combines data-driven decision-making with creative storytelling—helping brands build sustainable growth engines. Always exploring what’s next in growth marketing, AI-driven campaigns, and performance optimization.

Location

Bengaluru

AI stack

claude

deepseek

lovable

openai

ChatGPT

Granola

Work experience

CRM Marketing at Wayground (formerly Quizizz), Jan 2026 - Present · 9 mos, Bengaluru, Karnataka, India

Global Marketing Manager at Wilson Learning, Mar 2024 - Jan 2026 · 1 yr 11 mos, Gurugram, Haryana, India, CRM Strategy & Administration: Directed end-to-end management of Salesforce and Zoho CRM at the admin level—covering data governance, automation, lead lifecycle, reporting, and dashboards. Successfully migrated 15+ years of Salesforce data into Zoho CRM, configuring layouts, modules, workflows, products, opportunities, leads, documents, and personalized dashboards. Marketing Automation & Campaigns: Designed and executed multi-channel campaigns (drip, ABM, behavioral segmentation) via Zoho and Pardot. Achieved a 20% YoY increase in lead generation through advanced segmentation by industry, seniority, and buying stage. Digital & Website Performance: Spearheaded a complete website revamp with a focus on UI/UX and conversion rate optimization (CRO)—redesigned PPC landing pages, industry-specific pages, and product pages, resulting in a 25% reduction in bounce rate and improved lead conversions. Content & Demand Generation: Partnered cross-functionally to deliver high-value marketing assets including eBooks, whitepapers, surveys, fact sheets, and brochures—driving a 35% increase in form fills and strengthening demand generation pipeline contribution. Data & Analytics: Optimized B2B data acquisition workflows by leveraging ZoomInfo and Apollo.io to source, enrich, and integrate qualified leads into CRM. Established a standardized UTM framework to improve campaign attribution, data visibility, and ROI measurement. Cross-Functional Collaboration: Engaged with senior leadership, L&D, sales, and external agencies to align campaigns with business goals, accelerate sales cycles, and maximize marketing impact.

Digital Marketing Manager at iSchoolConnect, Jun 2023 - Feb 2024 · 9 mos, Noida, Uttar Pradesh, India, Led iSchoolConnect's email marketing, achieving a 35% conversion boost while overseeing end-to-end metrics for strategic workflows and regular campaigns. Managed WhatsApp API, SMS, Push, and App notifications, securing a 40% conversion increase through effective customer communication in workflows. Set up HubSpot dashboards for data-driven decision-making, optimizing campaigns, and enhancing counselor performance. Designed and optimized landing pages, lifting Form Fill Rate by 20% and generating a 20% increase in leads. Established new organic lead generation channels with popups, flash trips, typeforms, and community setup, resulting in a 20% surge in leads. Integrated forms with HubSpot, structured UTM parameters for accurate lead tracking, ensuring seamless lead flows. Set up webinars, implemented reminders, and analyzed channel-wise performance, yielding direct conversions. Created impactful content (brochures, flyers, typeforms, eBooks) to build trust and capture more leads. Initiated and managed referral campaigns, loyalty programs, achieving a remarkable 30% increase in conversions.

Associate Digital Marketing Manager at Analytics Vidhya, Mar 2022 - Jun 2023 · 1 yr 4 mos, India, Drove Product Organic Marketing, achieving an 80% conversion rate on monthly leads through emails, WhatsApp, SMS, and push notifications. Designed effective landing pages on LeadPages and WebFlow, boosting Form Fill Rate and increasing lead generation. Implemented workflows for lead nurturing and direct conversions across Email, WhatsApp, SMS, and WebPush. Conducted audience segmentation, strategically targeting different products and channels, resulting in a remarkable 30% increase in conversions. Collaborated with cross-functional teams, contributing to a 25% business growth by optimizing conversion strategies. Organized impactful hackathons, including Guinness World Records holder, 1729, and managed community marketing. Created compelling lead magnets, project files, and content to enhance conversions and engage users.

Digital Marketing Executive at Pearson India, May 2020 - Feb 2022 · 1 y 9 mo, Bengaluru, Karnataka, India

Education

Bachelor of Commerce - BCom, Business/Commerce, General, Delhi University

High School Diploma, Business/Commerce, General, kendriya vidyalaya