Headline

Product @ Fam

About

I'll happily talk your ear off about a good book, better coffee, cricket, or whatever's going on in the world. Currently building some cool stuff for the next gen at Fam, and having a lot of fun with it. You can reach out to me at lishakothari02@gmail.com :)

Location

Bengaluru

AI stack

antigravity

codex

Work experience

Product Manager - II at Fam, Jan 2026 - Present · 8 mos, Bengaluru, Karnataka, India, Building cool things :)

APM, PM - I at Fam, Jan 2024 - Dec 2025 · 2 yrs, Bengaluru, Karnataka, India, Probably the most challenging & fun time of my stint. Experienced a 0 to 1 journey within a scaled product ecosystem and all the fun & challenges that come with it. Got to define our strategy for the 18+ PMF charter - Ran early user research to understand why users were churning at 18, built & scaled our TPAP product from 0 to 2M+ users, worked closely with NPCI, Juspay and banking partners, and got my hands into compliance & ops along the way. Also redesigned our onboarding from scratch, introduced custom UPI IDs, helped develop the first version of our trust & safety engine, among other things!

Partnerships & Product at Fam, Jan 2023 - Dec 2023 · 1 yr, Remote, Started as an intern across partnerships and product - closed 50+ brand deals, onboarded early users for NamasPay, launched Fam's merch line and got my first real taste of what building at an early-stage startup actually looks like.

Founder's Office at Mentro, Dec 2022 - Jun 2023 · 7 mos, Third hire, worked directly with the founders on product strategy and execution, contributing to PMF exploration and early roadmap decisions. Built a course offering from scratch that became Mentro's first revenue stream.

Project Intern at Tata Institute of Fundamental Research, Mumbai, Aug 2022 - May 2024 · 1 yr 10 mos, Researched and digitized printed Gujarati manuscripts using deep learning - published a paper on Gujarati text detection and recognition (DenseNet + YOLOv8) at IEEE.

Software Developer at MarkAll - Marketing All out, Jul 2022 - Aug 2022 · 2 mos

Campaign Manager - Content and Analytics at CG Crew, Mar 2022 - Jul 2022 · 5 mos, - Maintained and accelerated content and reach for more than 10 brands across wide range of categories. - Managed social media profiles of multiple brands through Meta Business Suite. - Tracked growth & revenue performance and leveraged long form and short form captions, strategies to increase reach and improve user interaction for all brands.

Education

Bachelor of Engineering - BE, Information Technology (Hons. - AI&ML), Fr. Conceicao Rodrigues Institute of Technology

ISC, Hiranandani Foundation School Thane