---
title: "Lisa Barat - Manager - Brand & Marketing (Founder's Office) in Bengaluru | Tal"
description: "Meet Lisa Barat, I build brands. They build audiences. Audiences build revenue. You’re welcome. based in Bengaluru. AI stack includes claude, elevenlabs, and hugging face."
image: "https://tal.club/meet/lisa-barat/share-image"
---

# Lisa Barat on Tal

## Headline

I build brands\. They build audiences\. Audiences build revenue\. You’re welcome\.

## About

Let's be honest, everyone's fighting for attention\. My job is to make sure my brands win\. Over the last 4\+ years, I’ve helped brands like Great Learning, Byju’s, Just Dial, and Emversity grow by blending strategy, storytelling, and data\-driven marketing\. From launching go\-to\-market campaigns to shaping narratives around Tech, AI, education, and healthcare, I’ve learned that the right story doesn’t just sell — it sticks\. I specialize in: ✓ Crafting brand narratives that feel human and perform with precision\. ✓ Scaling awareness\-to\-conversion journeys through creative storytelling\. ✓ Building consistency across Social, Content, PR, and Product Marketing Campaigns\. ✓ Using insights, analytics, and empathy to create brands people connect with\. Currently, I’m brewing stories at Emversity, where I lead brand and communication strategy for our healthcare & hospitality programs across all marketing channels\. Always open to conversations on brand storytelling, content strategy, or campaigns that make people feel something\. Brewing Stories\. Building Brands\. One Idea at a Time\. Emversity \|\| Great Learning \|\| Just Dial \|\| Byjus

## Location

Bengaluru

## AI stack

claude

elevenlabs

hugging face

meta

midjourney

sora

## Work experience

Manager \- Brand & Marketing \(Founder's Office\) at Emversity, May 2025 \- Present · 1 yr 6 mos, Bengaluru, Leading brand, marketing, and communications strategy for Emversity — a fast\-growing EdTech platform in allied health and hospitality\. Own the full brand mandate across 6 business units, driving awareness, positioning, and engagement from the ground up\. Building and scaling integrated campaigns that connect student aspiration with institutional credibility — across social media, content, PR, influencer marketing, and product marketing\. Lead a cross\-functional team and collaborate with academic, product, and growth stakeholders to ensure consistent brand voice across every channel and touchpoint\. Driving GTM strategy for new program launches, developing campaign frameworks that balance brand storytelling with performance outcomes\. Use data, audience insights, and market research to refine messaging, improve campaign ROI, and inform brand positioning decisions\. Key areas: Brand Strategy · GTM & Product Marketing · Integrated Campaigns · Social Media · Content Strategy · PR · Stakeholder Management · Data\-Driven Marketing

Analyst \- Brand & Product Marketing at Great Learning, Dec 2023 \- May 2025 · 1 yr 6 mos, Bengaluru, Led brand and product marketing across Great Learning's high\-growth verticals — AI, Data Science, and Study Abroad — combining integrated storytelling with influence\-led and social campaigns to drive measurable business outcomes\. Delivered a 70% increase in user acquisition and a 49% lift in conversions through performance\-driven, creative\-first product marketing campaigns\. Developed and executed go\-to\-market strategies for program launches, aligning brand narrative with product positioning to reach and convert the right audiences\. Built cross\-channel campaigns spanning content, social media, influencer marketing, and digital ads — ensuring consistent brand voice across every touchpoint\. Partnered closely with product, growth, and content teams to translate program features into compelling audience\-first stories that drove enrollment and brand recall\. Key areas: GTM Strategy · Product Marketing · Brand Storytelling · Integrated Campaigns · User Acquisition · Conversion Optimisation · Cross\-functional Collaboration

Assistant Manager \- Brand & Social at Justdial, Aug 2023 \- Dec 2023 · 5 mos, Bengaluru, Owned social media strategy and brand marketing for one of India's largest local search platforms, elevating online presence and building community at scale across multiple channels\. Designed and managed content calendars that struck the right balance between brand storytelling, promotional campaigns, and audience engagement — ensuring every post had a purpose\. Handled end\-to\-end daily social operations, from content creation and community management to real\-time engagement that deepened brand loyalty\. Used social analytics and audience insights to continuously refine content performance and steer strategy\. Delivered brand campaigns with a consistent voice and identity, while collaborating closely with design, content, and performance marketing teams to create integrated work that drove real, measurable results\.

Senior Associate \- Brand & Social at BYJU'S, Aug 2021 \- Aug 2023 · 2 yrs 1 mo, Bengaluru, Spearheaded brand marketing for one of India's most recognized edtech platforms, driving market expansion and strengthening brand presence across key audiences\. Conceptualised and executed multi\-channel campaigns spanning digital advertising, content marketing, and high\-impact offline activations\. Led end\-to\-end planning and delivery of product launches and seasonal campaigns, translating business objectives into compelling creative strategies\. Worked cross\-functionally with sales, product, and creative teams to ensure seamless alignment between marketing initiatives and growth targets\. Leveraged consumer insights and market research to sharpen brand positioning and build campaigns that resonated\. Developed a wide range of marketing collateral — from brochures and standees to pitch decks — empowering business teams with tools that converted\.

## Education

Master of Business Administration \- MBA, Marketing, Liverpool John Moores University

Master of Business Administration \- MBA, Marketing & Business Analytics, Institute of Management Technology, Ghaziabad

[View the original profile](https://tal.club/meet/lisa-barat)

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