---
title: "Lipika - Growth & Strategy | Promotions & GTM | P&L Ownership in Bengaluru | Tal"
description: "Meet Lipika, Growth & Strategy | Promotions & GTM | P&L Ownership based in Bengaluru. AI stack includes claude."
image: "https://tal.club/meet/lipika-pahadia/share-image"
---

# Lipika on Tal

## Headline

Growth & Strategy \| Promotions & GTM \| P&L Ownership

## About

I am a Growth and P&L leader with 10\+ years of experience driving revenue, profitability, and marketplace scale across consumer internet businesses\. I currently lead consumer growth and promotions strategy at Zomato, owning demand levers, campaign strategy, discount frameworks, and city\-level business outcomes across multi\-crore revenue lines\. I specialize in improving unit economics, driving YoY EBITDA growth, and building scalable growth systems through data\-driven decision\-making and cross\-functional collaboration with Product, Analytics, Finance, and Design teams\. Key expertise: Growth strategy & monetization P&L ownership & marketplace economics Customer growth & cohort experimentation Campaign strategy & cross\-channel execution Partner growth

## Location

Bengaluru

## AI stack

claude

## Education

Bachelor of Technology \(B\.Tech\.\), Electrical Engineering, Malaviya National Institute of Technology Jaipur

[View the original profile](https://tal.club/meet/lipika-pahadia)

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