---
title: "Lavanya RC - Co-founder & Business head - South & East in Bengaluru | Tal"
description: "Meet Lavanya RC, Revenue & Business Growth Leader | Ex-Amazon, Colgate-Palmolive, Marico | P&L Management- FMCG | Sales Strategy | Trade marketing | GT, MT & E-commerce based in Bengaluru. AI stack includes claude, openai, and perplexity."
image: "https://tal.club/meet/lavanya-rc/share-image"
---

# Lavanya RC on Tal

## Headline

Revenue & Business Growth Leader \| Ex\-Amazon, Colgate\-Palmolive, Marico \| P&L Management\- FMCG \| Sales Strategy \| Trade marketing \| GT, MT & E\-commerce

## About

I am a sales and strategy leader with 12\+ years of experience driving revenue growth, building high\-performing teams, and shaping customer\-centric strategies across FMCG, e\-commerce, and digital businesses\. My career spans leadership roles in India’s fast\-moving consumer goods sector and close to a year at Amazon, where I gained first\-hand experience in scaling digital and e\-commerce ecosystems\. Over the years, I have managed large regional P&Ls, led cross\-functional teams, and built long\-term partnerships with enterprise and B2B accounts\. I bring a strong track record in account management, customer success, sales strategy, and people management — consistently delivering results through data\-driven decision making, structured processes, and customer\-focused execution\.

## Location

Bengaluru

## AI stack

claude

openai

perplexity

## Work experience

Co\-founder & Business head \- South & East at BizEdge Retail, May 2026 \- Present · 5 mos

AVS Manager at Amazon, Sep 2024 \- Jun 2025 · 10 mos, Bengaluru, Karnataka, India

Sr\. Manager\- Modern Trade \- All India Modern Wholesale Lead at Colgate\-Palmolive, Jul 2022 \- Sep 2024 · 2 yrs 3 mos, Bengaluru, Karnataka, India

Sr\. Regional Manager Tamilnadu and Karnataka at Colgate\-Palmolive, Oct 2021 \- Jun 2022 · 9 mos, Bengaluru, Karnataka, India

Sr\. Regional Manager Karnataka at Colgate\-Palmolive, Apr 2020 \- Oct 2021 · 1 yr 7 mos, Bengaluru, Karnataka, India

Area Sales Manager at Marico Limited, Dec 2015 \- Sep 2017 · 1 yr 10 mos, Gurgaon, India, \- Responsible for driving sales agendas in Haryana and Himachal Pradesh \- Infrastructure planning and framing GTM strategy for Himachal direct distribution \- Setting up urban distribution in HP: Selection and appointment of channel partners, training of man power, spear heading installation of IT infra and coordinating supplies \- Driving new product launches in the territory handled \- Manage a team of 3 territory sales officers and 2 territory sales executives and 21 distributors\.

Area Sales Manager at Marico Limited, Apr 2015 \- Dec 2015 · 9 mos, Greater Indore Area, \-Responsible for sales execution in Western MP region \- consisting of 31 districts, serviced by 23 distributors \-Drive value and volume plans of various brands by managing a team of 3 Territory sales officers and 2 Territory sales executives \-Track stock levels of all SKUs at the depot and ensure high service levels for all distributors \-Make month volume and growth plans for all distributors and TSO/Es \-Ensure commercial hygiene in the territory

Management Trainee at Marico Limited, Jun 2014 \- Mar 2015 · 10 mos, Chennai, Chandigarh, Kolkata, Mumbai, Marketing Stint: Out of home opportunity for Saffola flavoured oats, Mumbai \-Undertook consumer research and developed insights on eating patterns in the out of home channel \-Developed and prototyped a marketing program to increase sales of Saffola Masala Oats in Cafe Coffee Day Express outlets \-Created a comprehensive plan to identify and tie up with institutions to start an out of home channel for sale of Saffola Masala Oats\. Ran a prototype at 2 locations in Mumbai\. Urban sales stint, Chennai \-Understood the nuances of FMCG sales in metro through the direct distribution channel \-Underwent training in various rungs of the sales function \-Managed a direct distributor handling North Chennai with monthly average business of 97L Rural sales stint, Haryana \-Underwent thorough training in handling a Super distributor covering 7 districts and 30 stockist towns with monthly average business of 1\.2 cr Urban Sales stint, Kolkata \-Handled 2 Headquarters in West Bengal covering 2 Super distributors and 5 Direct distributors

Marketing Intern at Agro Tech Foods Limited, Sep 2013 \- Oct 2013 · 2 mos, Gurugram, Haryana, India, \-Studied brand perception of Act II through extensive consumer research \-Developed a comprehensive plan for launching brand extensions under Act II

## Education

PGDM, Marketing, SPJIMR SP Jain Institute of Management & Research

Bachelor of Technology \(B\.Tech\.\), Biotechnology, Shanmugha Arts, Science, Technology and Research Academy

[View the original profile](https://tal.club/meet/lavanya-rc)

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