Headline

Revenue & Business Growth Leader | Ex-Amazon, Colgate-Palmolive, Marico | P&L Management- FMCG | Sales Strategy | Trade marketing | GT, MT & E-commerce

About

I am a sales and strategy leader with 12+ years of experience driving revenue growth, building high-performing teams, and shaping customer-centric strategies across FMCG, e-commerce, and digital businesses. My career spans leadership roles in India’s fast-moving consumer goods sector and close to a year at Amazon, where I gained first-hand experience in scaling digital and e-commerce ecosystems. Over the years, I have managed large regional P&Ls, led cross-functional teams, and built long-term partnerships with enterprise and B2B accounts. I bring a strong track record in account management, customer success, sales strategy, and people management — consistently delivering results through data-driven decision making, structured processes, and customer-focused execution.

Location

Bengaluru

AI stack

claude

openai

perplexity

Work experience

Co-founder & Business head - South & East at BizEdge Retail, May 2026 - Present · 5 mos

AVS Manager at Amazon, Sep 2024 - Jun 2025 · 10 mos, Bengaluru, Karnataka, India

Sr. Manager- Modern Trade - All India Modern Wholesale Lead at Colgate-Palmolive, Jul 2022 - Sep 2024 · 2 yrs 3 mos, Bengaluru, Karnataka, India

Sr. Regional Manager Tamilnadu and Karnataka at Colgate-Palmolive, Oct 2021 - Jun 2022 · 9 mos, Bengaluru, Karnataka, India

Sr. Regional Manager Karnataka at Colgate-Palmolive, Apr 2020 - Oct 2021 · 1 yr 7 mos, Bengaluru, Karnataka, India

Area Sales Manager at Marico Limited, Dec 2015 - Sep 2017 · 1 yr 10 mos, Gurgaon, India, - Responsible for driving sales agendas in Haryana and Himachal Pradesh - Infrastructure planning and framing GTM strategy for Himachal direct distribution - Setting up urban distribution in HP: Selection and appointment of channel partners, training of man power, spear heading installation of IT infra and coordinating supplies - Driving new product launches in the territory handled - Manage a team of 3 territory sales officers and 2 territory sales executives and 21 distributors.

Area Sales Manager at Marico Limited, Apr 2015 - Dec 2015 · 9 mos, Greater Indore Area, -Responsible for sales execution in Western MP region - consisting of 31 districts, serviced by 23 distributors -Drive value and volume plans of various brands by managing a team of 3 Territory sales officers and 2 Territory sales executives -Track stock levels of all SKUs at the depot and ensure high service levels for all distributors -Make month volume and growth plans for all distributors and TSO/Es -Ensure commercial hygiene in the territory

Management Trainee at Marico Limited, Jun 2014 - Mar 2015 · 10 mos, Chennai, Chandigarh, Kolkata, Mumbai, Marketing Stint: Out of home opportunity for Saffola flavoured oats, Mumbai -Undertook consumer research and developed insights on eating patterns in the out of home channel -Developed and prototyped a marketing program to increase sales of Saffola Masala Oats in Cafe Coffee Day Express outlets -Created a comprehensive plan to identify and tie up with institutions to start an out of home channel for sale of Saffola Masala Oats. Ran a prototype at 2 locations in Mumbai. Urban sales stint, Chennai -Understood the nuances of FMCG sales in metro through the direct distribution channel -Underwent training in various rungs of the sales function -Managed a direct distributor handling North Chennai with monthly average business of 97L Rural sales stint, Haryana -Underwent thorough training in handling a Super distributor covering 7 districts and 30 stockist towns with monthly average business of 1.2 cr Urban Sales stint, Kolkata -Handled 2 Headquarters in West Bengal covering 2 Super distributors and 5 Direct distributors

Marketing Intern at Agro Tech Foods Limited, Sep 2013 - Oct 2013 · 2 mos, Gurugram, Haryana, India, -Studied brand perception of Act II through extensive consumer research -Developed a comprehensive plan for launching brand extensions under Act II

Education

PGDM, Marketing, SPJIMR SP Jain Institute of Management & Research

Bachelor of Technology (B.Tech.), Biotechnology, Shanmugha Arts, Science, Technology and Research Academy