---
title: "Lalitya Mishra - Data Analyst in Kanpur | Tal"
description: "Meet Lalitya Mishra, Data Analyst – Freelane Technologies Pvt. Ltd. | Power BI • SQL • Python • Data Insights based in Kanpur."
image: "https://tal.club/meet/lalitya-mishra/share-image"
---

# Lalitya Mishra on Tal

## Headline

Data Analyst – Freelane Technologies Pvt\. Ltd\. \| Power BI • SQL • Python • Data Insights

## About

Passionate and results\-driven Data Analyst with 3\.5\+ years of experience in transforming raw data into actionable insights to drive business growth and efficiency\. Proficient in SQL, Power BI, and MS Excel, with expertise in data visualization, statistical analysis, and business intelligence reporting\. Adept at designing interactive dashboards, KPI tracking systems, and data\-driven strategies to enhance operational performance\. Throughout my career, I have worked extensively with large datasets, optimizing SQL queries for data extraction, cleaning, and transformation\. I specialize in developing Power BI dashboards that provide real\-time insights, empowering businesses to make informed decisions\. My expertise in A/B testing, hypothesis testing, and predictive analytics has led to improved marketing ROI, customer retention, and operational efficiency\. Key Skills & Expertise: ✅ Data Analysis & Visualization: Creating compelling visual reports and dashboards for business intelligence\. ✅ SQL Query Optimization: Writing complex queries for efficient data extraction, transformation, and performance tuning\. ✅ Power BI & Business Intelligence: Building dynamic dashboards, automating reports, and deriving actionable insights\. ✅ Data Cleaning & Preprocessing: Ensuring data accuracy, integrity, and consistency for reliable analytics\. ✅ A/B Testing & Statistical Insights: Conducting experiments and statistical analysis to drive data\-backed decisions\. ✅ Stakeholder Collaboration: Working closely with cross\-functional teams to support data\-driven strategies\. Key Achievements: ✅Developed a Customer Churn Analysis Dashboard in Power BI, improving retention rates by 12%\. ✅Built a Sales Insights & Forecasting Model, reducing inventory costs by 15% and enhancing forecasting accuracy\. ✅Designed an Ecommerce Performance Dashboard, integrating real\-time data for optimized decision\-making\. ✅Conducted a Marketing Campaign Analysis, improving ROI by 10% through data\-driven strategies\. I am always eager to explore new technologies, data trends, and innovative analytical solutions to solve complex business challenges\. Let’s connect to discuss data\-driven decision\-making, business intelligence, and analytics innovations\!

## Location

Kanpur

## Work experience

Data Analyst at Beetel, Mar 2026 \- Present · 4 mos, Gurugram, Working as a Data Analyst in the campaign and allocation analytics vertical, supporting senior leadership with data\-driven decision\-making\. Key Responsibilities: Receive and process daily allocation & pickup datasets from Campaign Heads Build and maintain interactive Power BI dashboards for real\-time performance tracking Generate daily, weekly, monthly, and yearly reports for Relationship Managers and senior management Perform data cleaning, validation, and sorting to ensure accuracy before reporting Deliver actionable insights that help RMs and MDs make strategic business decisions Tools & Technologies used: Power BI · SQL · DAX · Power Query · MS Excel

Data Analyst at Freelane Technologies Pvt Ltd, May 2025 \- Feb 2026 · 10 mos, Noida

Data Analyst at Wipro, Jul 2022 \- Sep 2025 · 3 yrs 3 mos, Noida, Uttar Pradesh, India, Working as a Data Analyst in the HDFC Bank project, focusing on resolving data\-related issues and supporting business operations\. Responsible for analyzing and managing data related to printing systems, generating reports, and ensuring smooth data flow across internal teams\. Collaborate with cross\-functional teams to maintain data accuracy, automate reports using Excel and Power BI, and support day\-to\-day operational analytics\.

## Education

Bachelor of computer applications \-B\.C\.A\., Computer applications and Information technology, Chatrapati Sahuji Maharaj Kanpur University, Kanpur

BCA, Computer Science, JAGRAN COLLEGE OF ARTS, SCIENCE & COMMERCE, JUHI,

[View the original profile](https://tal.club/meet/lalitya-mishra)

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