Headline

Senior Product Designer at PW (PhysicsWallah) | HFI-CUA™ | Designing for AI Products | B2C, B2B & B2B SaaS | Architect turned Product Designer with 6+ years of Experience

About

I am a Product Designer with 3.2 years of experience working on B2B, B2C, and B2B SaaS products along with their Design Systems. At FarmSetu Technologies, I led design initiatives that significantly enhanced user experience and increased engagement and retention metrics. As a Senior Product Designer on the founding team, I mentored a small but agile group of designers and no-code low-code developers, driving design development across multiple platforms. We thrived on user feedback and iterative testing, aligning our creative process with strategic business goals to achieve project success. Previously, I worked as an Architectural Designer for 2.9 years in firms across Germany, Mauritius, and Sri Lanka before switching to Product Design. I am driven by problem-solving with a human-centric design approach sketching innovative, non-linear solutions.

Location

New Delhi

AI stack

claude

lovable

openai

ChatGPT

Figma Make

Wispr Flow

Work experience

Senior Product Designer at PW (PhysicsWallah), Oct 2024 - Present · 2 yrs, Noida, Uttar Pradesh, India

UX Designer at Digital India Corporation, Aug 2024 - Sep 2024 · 2 mos, New Delhi, Delhi, India

Professional development at Career Break, Jun 2024 - Jul 2024 · 2 mos, New Delhi, Delhi, • Pursued Certified Usability Analyst (CUA) from Human Factors International (HFI). • Built a design portfolio • Travelling

Senior Product Designer (Founding Team) at FarmSetu Technologies, May 2023 - May 2024 · 1 yr 1 mo, Hybrid, • Orchestrated design-driven initiatives, integrating user feedback and iterative testing to optimise user experience; achieved a 60% increase in user satisfaction and a 12% reduction in bounce rate. • Led design development of 1 Mobile, 2 Tablet and 1 Web application, improving user experiences and boosting customer retention. • Mentored a team of 2 designers and 2 no-code low-code developers, fostering professional growth and optimising productivity. • Negotiated solutions adeptly, contributing to a 95% project success rate and improved stakeholder satisfaction.

Product Designer (Founding Team) at FarmSetu Technologies, May 2022 - Apr 2023 · 1 yr, On-site, • Revitalised, researched, and designed the Mobile App, resulting in a 24% increase in user engagement. • Collaborated with cross-functional teams to align design efforts with project goals, accelerating time-to-market by 40%. • Achieved a 90% bug-free release through effective collaboration with developers, business, and product managers. • Identified and eliminated bottlenecks in the design process, leading to a 40% decrease in dev-handoff time, ensuring the timely launch of an e-commerce launchpad.

Product Designer at Freelance, Apr 2021 - Apr 2022 · 1 yr 1 mo, New Delhi, Delhi, India, Drove end-to-end product design involving market research, feasibility analysis, and UI/UX design for a B2C Fresh Farm Produce Delivery mobile app (Android).

Education

Bachelor of Architecture, Architecture, School of Planning and Architecture, Bhopal

Birla Vidya Niketan