Headline

Developer building at the intersection of Fashion, Branding & Technology

About

I’m a software engineer with a growing focus on fashion, branding, and modern consumer experiences. I’ve always been interested in both logic and aesthetics - which is probably why I ended up in technology while constantly being drawn toward fashion, branding, and design. As a software engineer working in startup environments, I’ve learned to build fast, adapt quickly, and think in systems. Over time, I found myself increasingly drawn toward the intersection of technology and lifestyle brands, especially in fashion and commerce. Areas I’m especially interested in: • Fashion × Technology • Consumer & commerce experiences • Brand systems and storytelling • Product thinking • Design-aware engineering I enjoy building with people who care deeply about craft, clarity, and meaningful experiences.

Location

Bengaluru

AI stack

claude

github copilot

mcp

notion

ChatGPT

Work experience

Personal goal pursuit at Career Break, Oct 2025 - Present · 11 mos

Senior Frontend Developer at Furrl, Sep 2022 - Aug 2025 · 3 yrs, Bengaluru, Karnataka, India, Joined Furrl as part of the founding tech team and helped build and launch the platform from its early stages into a live consumer product. Led frontend development across both app and web, while building and guiding the frontend team in a fast-moving startup environment. Worked closely with product, design, and engineering teams to ship customer-facing experiences that balanced usability, scalability, performance, and business needs. Being part of a startup building technology-led commerce experiences in the fashion and lifestyle space expanded my perspective beyond engineering - into consumer behavior, product storytelling, design sensitivity, and how thoughtful digital experiences shape modern brands. This journey played a significant role in shaping my growing interest in the intersection of technology, fashion, branding, and modern consumer experiences.

Visual Merchandising(Product) Intern at Lifestyle at Lifestyle International Pvt Ltd, Jan 2022 - Apr 2022 · 4 mos, Bengaluru, Karnataka, India, - Responsible for understanding the product VM tasks such as conducting store audits, mock display setup, shoots, and store visits. Design brand look books and planograms for menswear brands. - Additionally, proposed a Saas VM Management tool that aims to make all VM activities faster, seamless, centralized, accountable, and easy to manage. - The feasibility study included identifying the pain points, empathy mapping, information architecture, costing & UI/UX study.

Management Intern (Loyalty Program) at INTICEDE BSD Private Limited, Jul 2021 - Aug 2021 · 2 mos, Responsible for doing a feasibility study of a B2B Loyalty Rewards Program. - Conducted an in-depth study on the management and technical feasibility of the project that connects suppliers and retailers of the intimate-wear industry of India and planning a loyalty program for them. - Also created a UI/UX study of the proposed B2B loyalty app.

Frontend Developer at GROUPE RHINOS, Jan 2019 - Oct 2020 · 1 yr 10 mos, Dubai, UI development for mobile applications using Flutter. - Creating mobile applications (IOS and Android) using Flutter & Dart. - Proficient in using version control and continuous integration, with tools such as Git. - Handling user-friendly UI based on requirements in Flutter.

Education

Master in Fashion Management, Retailing and Retail Operations, National institute of fashion technology, Chennai

Bachelor of Technology, Computer Engineering, Vidya Academy of Science and Technology