Kushal T.
Performance Marketer | Paid Media Strategy across Meta, Google, TikTok & Bing | Focused on Scalable Growth & Profitability
Delhi
6+ years of work experience
Apr 20233 yrs 6 mosPresent
Bangalore Urban, Karnataka, India
1. Handled a budget of $2M+ per month for US and Mexican clients and helped them achieve 8-20% incremental conversions using Pixis tech stack - Performance AI, Targeting AI & Creative AI
2. Implemented advanced conversion tracking with Google Analytics and DV/CM360 for accurate marketing attribution. Achieved a 30% boost in tracking granularity, enhancing precise ROI analysis.
3. Migrated analytics to Google Analytics 4 for Home Chef, implementing enhanced measurement and event tracking and implemented Supermetrics, reducing manual efforts by 20% and automating data retrieval processes, resulting in improved operational efficiency.
4. Leveraged tools like Google Looker Studio and Google Sheets to create visually compelling and insightful reports for stakeholders. Establish and maintain cross-domain tracking within GTM ensuring accurate attribution and user journey analysis across different domains.
5. Using Pixis' complete tech stack consists of Performance AI, Targeting AI and Creative AI to optimize the campaign's performance and implementation of the same in client's campaigns.
6. Managing DABA, DPA, AAA, Conversion, ASC, Search, and PMAX campaign's performance and using Appsflyer, Branch, Adobe Analytics, Northbeam and different attribution platforms as a source of truth.
Jul 20229 mosMar 2023
Bengaluru, Karnataka, India
1. Handling Loreal LPD division (Luxe) SG market for full-funnel campaign management and setup - Awareness, Consideration and Conversion campaigns. Brands include Armani Beauty, Lancôme, Kiehl's, and Yves Saint Laurent for the CPAS (Collaborative Performance Advertising Solutions) campaigns and Brand campaigns.
2. Trafficking includes creating a tracker sheet for campaign tracker implementation with CM 360 and MOAT and raising a JIRA ticket for the same.
3. Naming the campaigns, adsets and audience as per the standard Publicis Groupe Taxonomy and responsible for checking and updating the daily pacing of the campaigns.
4. Carousel, Collection, Instant Experience, Static and Video Link ads are the different kinds of ad formats we have created using assets and copy provided by the planning team.
5. Attending the weekly Work in Progress calls with the dedicated SG POC team and keeping them updated about the campaign's performance.
6. Campaign reporting and analysis on a weekly basis and creating PCR (Post Campaign Reports ) to analyze the performance.
Dec 20218 mosJul 2022
Noida, Uttar Pradesh, India
1. Handling 30 different ad accounts on Facebook Business Manager for the premium 5-star Urban Hotels, Resort, Select Service and Restaurant properties across PAN US, Dubai Marina & French Polynesia regions.
2. In charge of the reporting and analysis through Tableau, Active Social and Amazon Quicksight.
3. Responsible for end to end campaign setup, management, optimisation and scaling and setting up a Facebook pixel code on the client's website along with custom/standard events.
4. Working in close coordination with client servicing, copywriting and designing team in order to fulfil different needs such as preparing executive summary insights for the month's reports, briefing the team about the copies and creatives required for next quarter's campaign launch etc.
5. Handling Post engagement campaigns to attain the lowest CPE for the client, Lead generation campaigns to drive quality leads at desirable CPL, drive sales and get them maximum Returns on Ads spent. driving traffic to the landing pages with Traffic objective with the least CPLPV & CPC.
6. Worked with brands such as Marriott, Four Seasons Hotels and Resorts, Hyatt Hotels Corporation, Pacific Hospitality Group, Aqua-Aston Hospitality, Ritz-Carlton Hotel Company, Starwood, Concord Hospitality and Anantara Hotels, Resorts & Spas
Dec 20201 yrNov 2021
Delhi, India
1. Creating Facebook Performance Marketing Campaigns on different objectives such as Lead Generation, Conversion campaigns optimised for Purchases, Add to carts and custom conversions, Catalogue Sales, Traffic, Reach, DLO, R&F, AAA and BLS campaigns from scratch.
2. Analysing campaigns on a daily basis and scaling them as per the client's budget and needs.
3. Prepare daily, weekly and monthly reports of the ad spent and the performance of the campaigns with different metrics using excel dashboards and graphs, Google Data studio with metrics such as CPL, CR, CTR, ROAS, CPA, CPI, CPMs and Landing Page Conversion Rates.
4. Setting up meetings with the client's design, marketing and finance team so as to brief them about the kind of creatives, targeting, audiences, copy we can use while launching the campaigns and the allocated budgets for the next quarter.
5. Worked with brands such as Mondelēz International, Marico Limited, Club Mahindra Holidays, OYO Hotels & Homes, Belvilla, DanCenter and ZestMoney across SEA, EMEA, NA and APAC regions for different campaigns.
Mar 20206 mosAug 2020
Gurugram, Haryana, India
Kushal’s AI Stack
Education
Bachelor of Science (BSC H & HA) - Hotel and Hospitality Administration, Hospitality Administration/Management
AIHM, Chandigarh
20143 yrs2017
Higher Secondary Education, PCM with CS
kendriya vidyalaya
20122 yrs2014
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