Headline

Head - Products & Categories @ OneAssist | Digital Business & Product Leader | P&L, Platforms & GTM

About

Fintech, insuretech, and digital platform leader with 20+ years across P&L ownership, monetisation, product strategy, and growth — spanning banking, wealth, insurance, lending, cards, payments, and value-added services. Currently leading products, categories, and growth strategy at OneAssist - an insuretech and VAS platform enabling protection, assistance, and lifestyle solutions. Responsible for product strategy, pricing, commercial and partner strategy, and category growth, while driving platform-led initiatives across VAS, home solutions, D2C, and cross-sell ecosystems. Previously part of the leadership team at Kotak811, leading cross-sell and assets businesses across investments, insurance, loans, cards, and forex — delivering strong income growth across a 26M+ customer base. A builder at heart — I've scaled multiple zero-to-one and growth-stage businesses across UPI, BBPS, digital wealth, insurance, and lending, with a focus on simple propositions, sharp GTM, and sustainable, long-term business scale.

Location

Mumbai

AI stack

antigravity

opencode

Work experience

Head - Products & Categories at OneAssist Consumer Solutions, Mar 2026 - Present · 6 mos, Mumbai, * Heading product, category, and growth strategy for OneAssist - an InsureTech and VAS platform - spanning protection, assistance, and lifestyle solutions for our customers. * Working closely with category and product heads, along with operations, content, and sales teams, to find newer, platform-led approaches to growth. * Focused right now on strengthening the product and category function, and building the innovation and GTM muscle for what comes next.

Senior VP & Product Head - Monetisation & Cross-Sell at Kotak811, Apr 2024 - Feb 2026 · 1 yr 11 mos, On-site, Own end-to-end monetisation and business P&L across Wealth, Insurance, Assets (Loans & Cards), and Forex, spanning product strategy, distribution, and scale across D2C and assisted channels. • Core member of the Kotak811 leadership team, shaping digital business strategy and driving large-scale monetisation and growth initiatives. • Built cross-sell into a core monetisation engine, delivering 3× income growth across investments, insurance, lending, cards, and forex. • Built and scaled digital-first Life & General Insurance propositions, creating a multi-fold premium franchise through embedded and assisted journeys. • Scaled lending and cards via high-efficiency digital journeys and alternate data, building a large loan book and scaling to 15L+ cards in force. • Conceptualised, built, and scaled the digital wealth platform across mutual funds and equities, driving mass-market participation through simplified journeys.

Vice President & Head - Cross Sell Products at Kotak811, Aug 2021 - Mar 2024 · 2 yrs 8 mos, Mumbai, Owned cross-sell monetisation across investments, insurance, and forex, with responsibility for product strategy, distribution (D2C & assisted), partnerships, and GTM.

Strategy - New Products at PayU, Dec 2019 - Aug 2021 · 1 yr 9 mos, Mumbai Area, India, Led strategy and product development for new monetisation channels including loyalty, gift cards, and advertising. • Took monetisation products from research and MVP to GTM and commercial scale • Worked closely with banks, regulators, merchants, and ecosystem partners to enable adoption • Contributed to expanding PayU’s non-transactional revenue and merchant-facing product suite

Founder & CEO at Pickvin Smartech Pvt Ltd, Apr 2018 - Jan 2020 · 1 yr 10 mos, Mumbai Metropolitan Region, Founded an IoT-led subscription platform for home and office automation. • Defined product vision, GTM strategy, and third-party integrations • Scaled early adoption through B2B and channel partnerships • Raised seed funding; acquired 40+ B2B clients and 12 channel partners in Year 1

Product Head - UPI & BBPS at Kotak Mahindra Bank, Dec 2015 - Mar 2018 · 2 yrs 4 mos, Mumbai Area, India, Led end-to-end launch of UPI and BBPS platforms from concept to full-scale rollout. • Owned roadmap, integrations, and platform readiness across consumer and ecosystem use cases • Worked closely with technology, compliance, and ecosystem partners • Helped position Kotak as an early mover in interoperable digital payments

Education

Engineer’s Degree, Computer Science, University of Mumbai