Headline

Deputy Vice President Digital Marketing (17+ years in Digital Marketing) | Ex- Cars24, Jabong, AdGlobal360

About

With over 17 years of exp. in Digital Marketing and Growth, I have helped businesses scale customer acquisition, revenue, and profitability across Fintech, Automotive, E-commerce, and International markets (India, UAE, Australia & Thailand). My expertise lies in building data-driven growth strategies, leading high-performing teams, and delivering measurable business outcomes through Performance Marketing, CRM, SEO, Affiliate Marketing, App Growth, and Digital Transformation. Currently, as DVP – Digital Marketing at Poonawalla Fincorp, I lead digital growth across secured and unsecured lending businesses, driving customer acquisition through Google Ads, Meta, Affiliates, CRM, ASO, and lifecycle marketing. By combining data-driven decision-making, marketing automation, and cross-functional collaboration, I have delivered a 35–40% QoQ increase in unsecured loan disbursements and a 25–30% QoQ increase in secured loan disbursements, while maintaining efficient Cost-to-Revenue ratios. I also expanded the acquisition ecosystem by introducing new growth channels, including PhonePe and strategic affiliate partnerships. I spent over five years at CARS24, leading digital marketing across India, UAE, Australia, and Thailand, managing multi-crore marketing budgets and building scalable acquisition engines. Throughout my career, I have partnered closely with Product, Technology, Analytics, Sales, and Business teams to build sustainable growth strategies, optimize marketing investments, and improve customer experience. I am passionate about leveraging Generative AI to accelerate campaign ideation, creative production, landing page development, email marketing, video content creation, and workflow automation—enabling teams to execute faster and make smarter, data-backed decisions. Core Expertise • Digital Growth Strategy • Performance Marketing (Google Ads, Meta, DV360) • AI Marketing & Generative AI • AI Automation & Workflow Optimization • Customer Acquisition & Lifecycle Marketing • Affiliate Marketing • SEO & App Store Optimization (ASO) • Mobile App Growth (Android & iOS) • Marketing Automation & CRM • Attribution & Marketing Analytics • Conversion Rate Optimization (CRO) • Budget & P&L Management • Cross-functional Leadership • Team Building & Mentoring • Digital Transformation I enjoy solving complex growth challenges, building high-performing teams, and leveraging technology to create scalable, sustainable business growth. I am always open to connecting with professionals, exchanging ideas, and exploring opportunities to drive innovation and business impact.

Location

Pune District

AI stack

elevenlabs

gemini

grok

ChatGPT

ChatGPT Images

Chroma

Work experience

Deputy Vice President Digital Marketing at Poonawalla Fincorp, Nov 2025 - Present · 10 mos, · Leveraged data-driven decision-making and continuous optimization to maximize campaign performance, improve marketing ROI, and achieve strategic business objectives. · Built robust attribution frameworks and executive reporting dashboards in partnership with the Business Intelligence team, enabling accurate performance measurement, actionable insights, and data-backed business decisions. · Leveraged Generative AI to accelerate creative production, campaign ideation, landing page copy, email marketing, ad creatives, and video content, significantly reducing campaign turnaround time and improving team productivity.

Associate Vice President Digital Marketing at Poonawalla Fincorp, Oct 2023 - Oct 2025 · 2 yrs 1 mo, • Developed and executed comprehensive strategy planning, performance marketing, email marketing (CRM), app store optimization, and branding for secured (pre-owned car loan, loan against property) and unsecured loans (personal loan, business loan). • Collaborated with the Call Centre team to setup calling processes aligned with online channel strategies, focusing on optimizing conversion rates. • Leveraged data-driven approaches to optimize campaigns, enhance ROI, and achieve business objectives. • Partnered with the business intelligence team to address attribution issues and establish a robust reporting format. • Achieved an 80% QoQ increase in disbursements for unsecured loans and a 50% QoQ increase for secured loans, while maintaining a Cost/Revenue ratio under control (2023-24). and 10% QOQ growth (2024-26) • Built and scaled the affiliate channel from zero to ₹50 Cr+ in monthly disbursements in 2 months

Sr. General Manager Digital Marketing UAE at Cars24 Arabia, Mar 2022 - Nov 2023 · 1 yr 9 mos, Gurugram, Haryana, India, • Responsible for complete strategy planning, performance marketing, SEO, email marketing (CRM), app store optimization, radioactivity, and branding for CARS24 India, UAE, and Thailand. • Paid/Performance Marketing i) Created and managed the company’s paid campaign with 20+ Cr monthly budgets. ii) End-to-end design and execution of digital marketing campaigns and supporting activities. iii) Create marketing campaigns with the aim of acquiring and retaining customers. iv) Set up All types of marketing campaigns like Search/Display/App/YouTube/Re-targeting. v) Responsible for the overall ROAS from digital marketing channels. • Managing SEO activity with the help of a team for Cars24 UAE & India i) Technical SEO site audit to provide actionable recommendations to enhance organic traffic. ii) Monitor website health through SEMrush, Ahrefs, and Google Search Console and prepare recommendations to resolve issues. iii) Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword-specific iv) Keyword and competitor research to find future opportunities. v) Optimize multilingual sites to target the regional languages of the country.

General Manager Digital Marketing at CARS24, Apr 2021 - Mar 2022 · 1 yr, Gurugram, Haryana, India, India | UAE | Australia • Plan and execute all web, SEM, marketing database, email, social media, and Account base Marketing campaigns • Develop and execute digital marketing road map and enhancing digital capabilities of the team

Sr. Manager Digital Marketing at CARS24, Aug 2018 - Mar 2021 · 2 yrs 8 mos, Gurugram, Haryana, India, Brand Building | Digital Media Planning │Performance Marketing│ Social Media │ Re-marketing for Mobile & Web │Display│Affiliate Marketing │App Install | DV360 (programmatic buying) | Facebook Ads India | UAE | Australia • Plan and execute all web, SEM, marketing database, email, social media, and Account base Marketing campaigns • Develop and execute digital marketing road map and enhancing digital capabilities of the team • Collaborates with and leads cross-functional teams on different aspects of campaign execution and project management, including data segmentation, email and landing page production, and localization, campaign setup as well as testing and optimization • Regularly facilitate necessary reporting, analysis and share insights for further campaign improvement by providing actionable insights and recommendation • Work cross-functionally to develop a consistent online customer experience and identify opportunities to increase conversion and cultivate improved relationships with our audiences

Head - Digital Marketing at Etashee, Jun 2017 - Jun 2018 · 1 yr 1 mo, Greater Delhi Area, Head Digital Marketing in Tashee Group 1) Etashee.com (E-commerce) 2) Ledfy.in (Led manufacture & Supplier) 3) Tashee.in (Real estate - Capital Gateway & Orion projects) 4) Fnsstores.com (Offline Store ) Brand Building | Digital Media Planning │Performance Marketing│ Social Media │ Re-marketing for Mobile & Web │Display│SMS │ Affiliate Marketing │App Install │SEO │ Email Marketing

Manager Digital Marketing at Jabong, Jul 2016 - May 2017 · 11 mos, Gurugram, Haryana, India, Brand Building | Digital Media Planning │Performance Marketing│ Social Media │ Re-marketing for Mobile & Web │Display│SMS │ Affiliate Marketing │App Install │SEO │ Email Marketing

Education

B.Tech, Information technology, IIMT ENGINEERING COLLEGE, MEERUT

12th, Science, Maharishi Vidya Mandir Senior Secondary School