Headline

Head of Social Media @ Treebo| Brand & Growth Marketer | Building Consumer Brands through Content, Creators & AI | Ex-Bobble.ai

About

I'm Kushagree, and I turn brand challenges into opportunities for success. How to capture people's interest? How to reach the right audience? How to genuinely understand your users and create solutions that address their needs? With a talent for strategy and a commitment to data-driven actions, I address these challenges through dynamic brand management. As a brand manager, I've developed a unified brand voice across platforms, leveraging the unique strengths of each to achieve maximum impact. I've directed the creation of exceptional content for both B2B and B2C ventures and have become a strategic problem solver, generating bold, unconventional ideas that succeed.

Location

Bengaluru

AI stack

claude

lovable

n8n

Work experience

Social Media Lead at Treebo Hospitality Ventures, Apr 2025 - Present · 1 y 5 mo, Bengaluru

Volunteer Story Teller at Bookwallah Organization, Dec 2024 - Jan 2026 · 1 yr 2 mos

Brand Manager at Bobble AI, Mar 2024 - Mar 2025 · 1 yr 1 mo, Gurugram, Haryana, India, - Influencer Marketing: Managed and expanded influencer partnerships leading to 30% boost in Organic app installs in first two months - Made in-house AI influencer for the brand and grown the follower to 30k in 3 months - Integrated Brand Marketing Campaigns (B2C Marketing Campaign): Developed and executed cross-channel marketing strategies, including product features, product wide distribution, social media, influencer marketing, meme marketing, and PR achieving a 15% increase in Overall campaign ROI - B2B Marketing: Led content asset creation for investor pitches, handled award nomination for highlighting B2B solutions, and created content strategy (ideation, design, and distribution) for email newsletters. - Brand PR: Led PR strategy and aligned it with Organizational B2B and B2C goals while experimenting with social media platforms for Leadership and Brand Positioning.

Content Strategist at Bobble AI, Jun 2023 - Mar 2024 · 10 mos, Gurugram, Haryana, India, - Spearheaded the launch of a new D2C e-commerce website with personalized features, overseeing development phases from MVP launch to continuous enhancement - Devised and executed agile promotional strategies, including coupons and discounts, resulting in a 90% increase in traffic acquisition. Achieved over 1.6 million unique visitors within the first three months post-launch, with 5% paid and 95% organic traffic! - Orchestrated product design, vendor onboarding, site merchandising, and pricing strategy, expanding the product catalogue to over 900 SKUs. - Achieved a gross margin improvement from 18% within the first three months to 50% in the first six months* - Crafted and implemented a comprehensive content strategy for the brand s social media platforms and flagship product, Bobble Keyboard, resulting in an 18% increase in engagement rates! - Led cross-functional collaboration with teams in Finance, Partnerships, IT, Product, and Vendors to ensure consistent brand messaging, product quality, and optimal user experience - Successfully launched Bobble Fan Store on Amazon Marketplace, introducing 60 SKUs, optimizing order flows and customer experience, and running performance ads of Amazon catalogue.

Content Strategist at Bobble AI, Sep 2021 - Mar 2024 · 2 y 6 mo, Gurugram, Led the launch and growth of Bobble Fan Store, scaling business from MVP stage to catalogue of 900+ SKUs generating 16M+ visits in first three months.

Social Media Content Strategist at Bobble AI, Sep 2021 - Jun 2023 · 1 yr 10 mos, On-site

Digital Marketing Intern at Bangalorean.com, Mar 2020 - May 2020 · 3 mos, Greater Bengaluru Area

Education

Brand Marketing, MICA | The School of Ideas

Bachelor of Technology, Computational Science, OP Jindal University

Public links

kushagreekatre.framer.website: https://kushagreekatre.framer.website/