Kush Manocha profile photo 1 on Tal

Kush Manocha

Unit Head – Exhibitions | Driving ROI through Stall Design, Experiential Marketing & Lead Generation | 19+ Years | GTM | B2B Growth

Mumbai Metropolitan Region

10+ years of work experience

Crewtangle
Apr 20265 mosPresent

Mumbai

In my role at Crewtangle, I spearheaded comprehensive exhibition solutions, focusing on stall design and execution. I actively drove business development and client acquisition, enhancing brand experiences and maximizing engagement. My collaboration with clients ensured that we delivered impactful, ROI-driven outcomes while managing cross-functional teams and vendor relationships effectively.
DRiefcase
Nov 20223 yrsOct 2025

Mumbai Metropolitan Region

I have effectively driven the public sector partnership strategy at DRiefcase, enhancing collaboration across various stakeholders. • Owned outreach strategy and joint go-to-market plans with government and enterprise stakeholders. • Influenced product roadmap by integrating feedback from government and enterprise partners. • Represented the company at high-level government and ecosystem forums, strengthening our market presence.
Smit.Fit
Dec 20211 yr 1 moDec 2022

Mumbai

Designed and executed health-tech marketing campaigns to boost user engagement. Strengthened brand presence and partnerships in the digital wellness ecosystem. Implemented ROI-driven strategies to support growth and adoption.
Smaaash Entertainment Pvt. Ltd.
Aug 20183 yrs 2 mosSep 2021

Mumbai Metropolitan Region

• Managed the branding image of Smaaash across India, driving increased footfall. • Augmented gross revenue by 15% through strategic digital marketing campaigns and partnerships. • Optimized campaigns for positive ROI, converting low-budget clients into revenue-generating accounts. • Planned and managed tie-ups with major brands like Hotstar, Vodafone, and PUBG.
auto hangar india pvt ltd
Jan 20162 yrs 8 mosAug 2018

Mumbai Metropolitan Region

In my role at Auto Hangar India Pvt Ltd, I spearheaded the development of strategic marketing plans aimed at achieving corporate objectives. I oversaw market research to adapt strategies to competitive conditions and guided the preparation of marketing activity reports for executive management. My focus on brand visibility and relationship building with industry influencers significantly contributed to our marketing efforts.

Kush’s AI Stack

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Education

Liverpool John Moores University

MBA, Marketing

Liverpool John Moores University

Diploma in Digital Marketing, Digital Marketing

MCTA Institute

20171 yr2018

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Headline

Unit Head – Exhibitions | Driving ROI through Stall Design, Experiential Marketing & Lead Generation | 19+ Years | GTM | B2B Growth

About

Results-driven Marketing Leader with 19+ years of comprehensive experience spanning health-tech, entertainment, automotive, and education sectors. Proven expertise in developing and executing Go-to-Market (GTM) strategies, forging impactful partnerships, and optimizing ROI through digital transformation initiatives. Currently spearheading Public Sector Alliances at DRiefcase Health-Tech, driving adoption of ABDM initiatives and building strategic collaborations that expand digital health ecosystems. Passionate about leveraging creativity, analytics, and innovation to achieve measurable business growth and enhance user engagement.

Location

Mumbai Metropolitan Region

AI stack

cursor

opencode

claudecode

Work experience

Unit Head – Stalls & Exhibitions at Crewtangle, Apr 2026 - Present · 5 mos, Mumbai, In my role at Crewtangle, I spearheaded comprehensive exhibition solutions, focusing on stall design and execution. I actively drove business development and client acquisition, enhancing brand experiences and maximizing engagement. My collaboration with clients ensured that we delivered impactful, ROI-driven outcomes while managing cross-functional teams and vendor relationships effectively.

Head, Public Sector Alliances at DRiefcase, Nov 2022 - Oct 2025 · 3 yrs, Mumbai Metropolitan Region, I have effectively driven the public sector partnership strategy at DRiefcase, enhancing collaboration across various stakeholders. • Owned outreach strategy and joint go-to-market plans with government and enterprise stakeholders. • Influenced product roadmap by integrating feedback from government and enterprise partners. • Represented the company at high-level government and ecosystem forums, strengthening our market presence.

Marketing Manager at Smit.Fit, Dec 2021 - Dec 2022 · 1 yr 1 mo, Mumbai, Designed and executed health-tech marketing campaigns to boost user engagement. Strengthened brand presence and partnerships in the digital wellness ecosystem. Implemented ROI-driven strategies to support growth and adoption.

Brand Manager at Smaaash Entertainment Pvt. Ltd., Aug 2018 - Sep 2021 · 3 yrs 2 mos, Mumbai Metropolitan Region, • Managed the branding image of Smaaash across India, driving increased footfall. • Augmented gross revenue by 15% through strategic digital marketing campaigns and partnerships. • Optimized campaigns for positive ROI, converting low-budget clients into revenue-generating accounts. • Planned and managed tie-ups with major brands like Hotstar, Vodafone, and PUBG.

Head Of Marketing at auto hangar india pvt ltd, Jan 2016 - Aug 2018 · 2 yrs 8 mos, Mumbai Metropolitan Region, In my role at Auto Hangar India Pvt Ltd, I spearheaded the development of strategic marketing plans aimed at achieving corporate objectives. I oversaw market research to adapt strategies to competitive conditions and guided the preparation of marketing activity reports for executive management. My focus on brand visibility and relationship building with industry influencers significantly contributed to our marketing efforts.

Education

MBA, Marketing, Liverpool John Moores University

Diploma in Digital Marketing, Digital Marketing, MCTA Institute