Headline

Marketing and Growth | Organic, Performance & Lifecycle | Fintech, Exchange, Marketplace | AI × Marketing | Ex-CoinDCX, Juno | JBIMS

About

I'm a full-stack marketer: paid media, SEO and content, brand and social, lifecycle and CRM. I'd rather own all four than optimise one in isolation, because organic compounds what paid buys and brand decides what both of them cost. Six years doing that across consumer fintech, exchange, marketplace and B2B software. Some of it in crypto, which is where a lot of the hardest acquisition problems have been for the last few years: closed paid channels, unproven categories, near-zero search volume, and trust as the binding constraint rather than awareness. What I do hands-on: → Paid media across Meta, Google, LinkedIn and ad aggregator platforms → SEO and programmatic content, including template-driven page systems built to capture switching-intent demand → Brand, PR and social as acquisition channels, measured on branded-demand lift and reach → Lifecycle and CRM (CleverTap, HubSpot) → Product marketing and GTM for products serving 10k to 200k users → AI agent workflows that automate reporting, attribution and account audits Right now I'm building AI agent workflows for the reporting layer of all of this - scheduled weekly paid media attribution - brand CAC reporting - competitor paid and organic content research, running on their own rather than being rebuilt by hand every Monday. Alongside that I'm reconstructing prior paid and lifecycle programmes as documented growth artifacts, which is mostly an exercise in checking whether the reasoning holds up when you write it down properly. Previously at CoinDCX, Juno Finance, E Money Network and DPSN. MBA from JBIMS. Open to remote roles, India or global. kunalshivalkar9993@gmail.com . DMs are open.

Location

Mumbai

AI stack

claude code

claude

gemini

github copilot

obsidian

Work experience

Sales & Marketing at DPSN, Mar 2025 - Dec 2025 · 10 mos, Remote, Designed a two-phase GTM with cofounder, sequenced by demand state, capture in the established segment at zero paid spend on founder-network orgination. Built the CRM, stage definitions, call briefs and follow up cadence that ran the motion - 60 accounts to 14 LOIs at 29% touch-to-LOI, led marketing integrations with Virtuals Protocol and Mode Network and drove 56M data streams consumed across 12 partners Ran category creation into cold AI-agent verticals - travel, weather and insurance agents, on $8.2k lacs across Linkedin, Google Search and X. Instrumented server-side conversion (Linkedin, X and Google Conversion Import), recovering 24% additional attributed conversions and closing 8 partners who consumed 18M data streams Built the sales CRM and pipeline instrumentation (HubSpot, Sales Navigator,) on 10 stage-gated definitions joined to product usage.

Marketing & Growth at E Money Network (Powered by Scallop), Jan 2024 - Feb 2025 · 1 yr 2 mos, Remote, Owned the paid programme for the token launch across three channels, accountable for traders acquired, trading volume driven and blended cost per trader, with every channel carrying its own cost-per-outcome rather than reporting into a single blended figure Made exchange surfaces the programme's primary demand engine by ranking channels on friction-to-trade rather than reach - banners, official community groups and exchange handle posts reaching funded retail traders already active on the three leading venues (KuCoin, Gate.io, MEXC). Delivered the majority of first-week traders and traded volume at the lowest cost per trader in the mix Built a 26-creator launch programme, selecting on venue-native audience, prior launch conversion and exit behaviour rather than follower count, the second-most efficient channel by cost per trader Ran an experimental buy-across-category ad network (CoinGecko, CoinMarketCap, Coinzilla) that returned the weakest result among the three channels. Documented it as a negative finding rather than absorbing it into the blend, which is what made the next allocation decision straightforward Directed brand and founder positioning through the launch cycle (3× and 2× follower growth), leading an internal marketing pod plus an external agency across 4 founder-authored articles and 6 brand press releases

Growth Marketing Manager at Juno, Oct 2022 - Aug 2023 · 11 mos, Bengaluru, Owned organic as the sole viable acquisition channel after ad-platform policy structurally closed paid media to the category, the entire top of funnel had to be built from competitor switching-intent search, with no paid fallback Mapped blog architecture on volume, difficulty and ICP fit into three content templates: competitor account closure, competitor fee comparison, and feature-led bill-payment comparisons. Shipped 40+ blogs solo at 2 per week over 20 weeks, and a blog-acquired user base at a fraction of category CAC per funded account Integrated the acquired cohort into defined CleverTap lifecycle journeys built to establish Juno as the user's primary payroll checking account and primary bill-payment app, the two behaviours that lift funded-account LTV, because they raise monthly spend, transaction frequency and account life at the same time Doubled X followership in 6 months through unbiased, project-tagged explainer threads that earned reshares from the products covered — the referring-domain and branded-demand layer that made a mid-authority domain competitive on comparison queries, at zero media cost

Senior Marketing Manager at CoinDCX, Oct 2021 - Jun 2022 · 9 mos, Mumbai, Grew the influencer function from zero into a standing division, treating creator-led trust as a structural acquisition channel rather than a reach buy - cut blended CAC materially and acquired funded users below paid-blended cost. Managed the 500+ creator programme across finance, trading and gaming categories on cost-per-funded user Launched a trader-referral programme that onboarded 12k high-volume funded traders in 3 months. Architected an integrated brand–PR–social engine that seeded a meaningful share of the user base at near-zero marginal CAC, on the thesis that credibility gated the KYC-to-funded step. Included a ~27 placement PR programme (Adfactors, Wachsman) measured on branded-search baseline lift and share of voice, not last-click Scaled CoinDCX's X from 3K to 30K and Instagram to 30K, founder following 8×, in 15 months. Managed paid across Google Ads and category ad networks, optimising to funded-user signals to avoid buying cheap non-converting leads Authored CoinDCX's advertising and communication guidelines.

Assistant Brand Manager at CoinDCX, Oct 2019 - Sep 2021 · 2 yrs, Mumbai Metropolitan Region, Stood up the marketing stack from zero - MarComms, social, PR, brand, ORM - leading a horizontal content and design team across 7 brand campaigns (#TryCrypto, Mood of the Nation, funding announcements) and 18 product campaigns (Go/Pro beta, ETH2 staking, trading competitions) Authored 11 crypto-native explainers; ran top-of-funnel analytics and SEO reporting (+3% MoM organic); operated MoEngage, Locobuzz, and community and crisis management through a volatile regulatory period

Education

Master of Business Administration (MBA), Marketing, Jamnalal Bajaj Institute of Management Studies (JBIMS)

Bachelor of Engineering, Information Technology, Priyadarshini J. L. College Of Engineering