Headline

Integrated Campaign Strategist | Content Marketing | Growth Campaigns | Brand Storytelling

About

I build campaigns where storytelling meets strategy. My background is rooted in filmmaking, content production, and creative strategy, with a strong focus on understanding what makes content resonate and perform. Over time, that evolved into a deeper understanding of audience psychology, platform behavior, and growth systems, shaping how I approach campaigns today. I work across the full lifecycle of content and campaigns, from shaping narratives and messaging to producing assets and optimizing them for performance. Whether it’s brand storytelling, social-first campaigns, or product-led content, I focus on creating work that doesn’t just capture attention, but moves people and drives outcomes. My strengths include: • Integrated campaign strategy • Content marketing & storytelling • Growth-focused campaigns • Creative production • Brand positioning • Performance-driven content systems • AI-powered creative workflows I’m especially interested in building at the intersection of technology, culture, and human behavior, where creativity and strategy work together to scale ideas into impact. Currently exploring opportunities in content strategy, integrated marketing, and growth.

Location

Mumbai Metropolitan Region

AI stack

claude code

claude

elevenlabs

grok

mcp

notion

Work experience

Freelance counseltant at Third Wave Coffee, Nov 2024 - Present · 1 y 11 mo, Lexington avenue,, I worked as an external consultant alongside Third Wave Coffee's in-house marketing team, supporting both the creative and post-production sides of their content. I came up with ideas on set and contributed to editing, and the shoots I was part of produced some of the brand's highest-performing creatives, all of it organic reach with no paid promotion behind it. I also supported the launch of Third Rush, Third Wave's sub-brand, helping shape its early content. Beyond public-facing work, I produced a range of internal videos, including content around their coffee competitions, along with creatives built for events, trade shows, college campuses, and recruitment offices.

Project Manager at Mangofinds, Apr 2026 - Oct 2026 · 6 mo, Remote, At MangoFinds, I worked as a Project Manager for almost a year, owning the day-to-day running of my assigned client accounts with a high degree of independence. I developed a content strategy for each episode, including click-optimized titles, thumbnail concepts, short-form video briefs, trailers, and a narrative framework. I also managed the team of editors, designers, and contractors, set timelines, tracked tasks and deadlines, and handled client communication. Before anything reached a client, I reviewed it for errors in spelling, audio, visuals, and formatting, and I held final sign-off. I also oversaw each client's social media output, making sure approved posts and captions went live on schedule.

Video Editor at Small Box Office, Jul 2024 - Jul 2025 · 1 yr 1 mo