Senior Business Analyst @ Livspace | Product Management, Data & Analytics


Bengaluru, Karnataka, India

Bangalore
Chandigarh






Bachelor of Technology (B.Tech.), Electronics and Communications Engineering
Chandigarh Engineering College, Mohali
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Senior Business Analyst with 7+ years of experience in turning large complex data into commercial decisions with expertise in business analytics, SQL, Advanced Excel, Python, data analytics and data visualization. I have delivered SQL-based reporting, 6+ dashboards per month, and KPI visibility to the CXOs directly that improved conversion, lifted average selling price, and supported revenue targets. Additionally, I have supervised team of 4 analysts delivering 0-50 analytics across business verticals and projects, enhancing data-driven decision-making. I’m looking for a role where I can leverage my expertise and drive impact within a globally oriented organization. If this sounds like a potential fit, I’d appreciate the opportunity to connect and explore potential synergies.
Bengaluru
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Senior Business Analyst at Livspace, Aug 2023 - Present · 3 yrs 1 mo, ● Delivered targeted, data-driven analysis to stakeholders, driving a 7% improvement in user conversion rates and accelerating achievement of revenue targets. ● Leading a team of 4 analysts, overseeing 0-50 analytics for 3 business verticals. ● Driving strategic data-driven transformation initiatives across Sales and Design functions, partnering with senior leadership to improve operational efficiency and business outcomes. ● Automated comprehensive reports using SQL to uncover actionable intelligence, boosting average selling price by 20% within a key business vertical. ● Collaborated with senior stakeholders to identify organizational priorities, define execution plans, and drive accountability across teams. ● Oversee end-to-end reporting solutions and interactive dashboards for executive leadership. Creating visibility into revenue, lead quality and business performance. ● Designed and deployed real-time dashboards in Google Workspace streamlining Sales and Design performance tracking and enabling rapid, data-driven strategy adjustments for on-ground teams. ● Managed multiple strategic initiatives simultaneously while balancing business objectives, delivery timelines, and stakeholder expectations.
Business Analyst at Livspace, Apr 2021 - Jul 2023 · 2 yrs 4 mos, ● Designed and deployed lead allocation algorithms incorporating 15+ parameters for the marketing team, driving a 6% increase in conversion rates across business verticals. ● Orchestrated end-to-end lead demand and supply management across multiple business units and 35+ cities, ensuring optimally balanced lead allocation and seamless cross-functional coordination. ● Established foundational analytics frameworks and reporting processes for the newly launched "Bello by Livspace” vertical, ensuring robust performance measurement from day one and enabling data-driven iteration. ● Developed and implemented comprehensive dashboards, error reports, and dynamic trackers to ensure real-time visibility and control over demand-supply metrics and identify growth opportunities. ● Partnered directly with the Business Head to fulfill advanced data needs, delivering robust analytics and timely, actionable business intelligence reports informing business solutions. ● Successfully managed the monthly variable process for Sales and Design teams, ensuring 100% accuracy and timely disbursement of incentives without any errors.
Business Analyst at Wateriia, Sep 2019 - Jun 2020 · 10 mos, Bengaluru, Karnataka, India, ● Spearheaded the launch of a highly effective user referral program, contributing to an 8% revenue growth and a 10% expansion of the customer base. ● Conducted in-depth business analysis and crafted strategic solutions to drive operational efficiency while aligning with evolving customer needs and identifying growth opportunities. ● Delivered comprehensive data insights and analytics to underpin strategic recommendations, leading to enhanced operational efficiency, significant cost savings, and elevated client satisfaction. ● Designed and executed targeted incentive programs that successfully reduced delivery agent attrition by 30%. ● Partnered cross-functionally with key stakeholders to ensure seamless alignment of initiatives with overall business objectives.
Software Developer at Gida Technologies, Apr 2017 - Apr 2018 · 1 y, Bangalore
Software Developer at Dcube Tech Ventures, Jan 2016 - Mar 2017 · 1 y 2 mo, Chandigarh
Bachelor of Technology (B.Tech.), Electronics and Communications Engineering, Chandigarh Engineering College, Mohali