---
title: "Kumaresan Selvaraj - Head of Brand and Operations in Greater Coimbatore Area | Tal"
description: "Meet Kumaresan Selvaraj, Growth Marketing Leader | Product Marketing | Demand Generation | RevOps | GTM | PLG based in Greater Coimbatore Area. AI stack includes cursor, opencode, and claudecode."
image: "https://tal.club/meet/kumaresan-selvaraj/share-image"
---

# Kumaresan Selvaraj on Tal

## Headline

Growth Marketing Leader \| Product Marketing \| Demand Generation \| RevOps \| GTM \| PLG

## About

I build growth engines that turn products into revenue\. I'm a full\-stack growth marketing leader with 10\+ years bridging Product\-Led Growth, Demand Generation, and Revenue Operations in B2B SaaS and platform businesses\. My focus is the full funnel: acquisition through activation, monetization, and retention, architected so Product, Marketing, and Sales work off the same growth loop instead of three different playbooks\. What I do best: Product\-Led Growth \(PLG\): Own the self\-serve funnel end\-to\-end: signup, activation, PQL scoring, and conversion\. Redefined pricing, packaging, and in\-product sales narratives to drive 150%\+ AOV growth without adding friction to the funnel\. Demand Generation: Build multi\-channel acquisition engines across SEO, SEM, paid media, affiliate partnerships, and lifecycle automation\. Scaled 14,500\+ users and 410K\+ platform transactions through integrated campaigns and affiliate\-led growth loops, with affiliates driving 45\.8% of all transactions at peak\. Growth & Lifecycle Marketing: Improve activation, retention, and purchase frequency through behavioral segmentation and triggered automation\. Drove 62K incremental transactions and an 18% lift in purchase frequency through reactivation campaigns built on PQL\-style scoring logic\. Revenue Operations \(RevOps\): Implement multi\-touch attribution, CRM governance \(HubSpot/Customer\.io\), and executive dashboards connecting marketing activity to pipeline and revenue\. Institutionalized 70/20/10 experimentation frameworks to keep growth spend disciplined and ROI\-accountable\. Product Marketing & GTM: Define ICPs, craft positioning and messaging, and launch products into market, repositioning a generalist marketplace into a specialized platform as one example of turning a fuzzy value prop into a scalable growth motion\. ABM & Enterprise Growth: Architect targeted ABM programs converting high\-value accounts into premium enterprise subscribers across US, Middle East, and APAC markets\. Industries: B2B SaaS \| Marketplaces \| Enterprise Technology \| Automotive \| Agencies Tech Stack: HubSpot · Customer\.io · LeadSquared · GA4 · Looker Studio · Ahrefs/SEMrush · Apollo · JIRA Watts Humphrey Award for Design Thinking, recognized for innovative product development and marketing strategies\. Looking to take on a senior growth leadership role where I can own the PLG funnel and demand engine end\-to\-end, build high\-impact marketing teams, and drive measurable revenue outcomes across B2B or marketplace businesses\.

## Location

Greater Coimbatore Area

## AI stack

cursor

opencode

claudecode

## Work experience

Head of Brand and Operations at Konker, Jul 2024 \- Present · 2 yrs 2 mos, Singapore, Leading product marketing, growth strategy, and revenue operations for a two\-sided marketplace connecting SEO agencies with service providers\. Driving platform transformation and scaling high\-value agency partnerships\. PLG & Self\-Serve Growth: Owned the self\-serve funnel end\-to\-end, from signup through activation to conversion, using behavioral triggers and PQL\-style scoring to identify high\-intent users\. This activation layer underpinned the AOV and purchase\-frequency gains achieved through downstream lifecycle campaigns\. Platform Turnaround: Resolved critical churn drivers and reached zero active complaints within 60 days of ownership, preserving engagement for 14,500\+ existing users\. Attribution & Analytics \(Impiger\) and other bullets used commas/colons already, so those are unaffected\. Product Marketing & GTM: Repositioned the platform from a generic freelancing marketplace into a specialised SEO execution platform, redefining pricing tiers and packaging that increased Average Order Value by 150% among agency accounts\. Scaled agency partnerships to 35 active partners\. Demand Generation: Built a multi\-channel acquisition engine across SEO, affiliate programs, and partnerships, acquiring 14,500\+ new users\. Scaled an affiliate\-led growth model driving 45\.8% of all platform transactions\. ABM & Enterprise Growth: Ran a targeted ABM program converting high\-value agency accounts into premium enterprise subscribers, meaningfully expanding the high\-LTV customer base and recurring revenue mix\. Lifecycle & Retention: Implemented behavioral segmentation and triggered automation \(HubSpot/Customer\.io\), improving purchase frequency by 18% and driving 62K\+ incremental transactions through reactivation campaigns\. RevOps & Attribution: Institutionalized multi\-touch attribution connecting channels to CAC/LTV/ROAS\. Introduced a 70/20/10 experimentation framework and built revenue dashboards for real\-time pipeline forecasting\.

Marketing Manager – Global B2B Growth at Impiger Technologies, Mar 2023 \- Jun 2024 · 1 yr 4 mos, Chennai, Tamil Nadu, India, Led global demand generation, product marketing, and marketing operations across US, Middle East, and APAC markets for an enterprise technology services firm\. Spearheaded post\-demerger rebranding and GTM realignment\. Global GTM & Rebranding: Grew branded search traffic 40% through a post\-demerger rebranding initiative, realigning global marketing strategy and product roadmaps with market opportunities\. Demand Generation: Increased qualified leads 46% within 3 months and overall lead volume 30% through full\-funnel integrated campaigns across SEO, SEM, content, paid media, and email\. Partner Marketing: Co\-developed MDF\-funded campaigns with AWS, Microsoft, and WSO2, extending reach and credibility through joint GTM programs with strategic technology partners\. Product Marketing & Sales Enablement: Supported a 12% revenue growth turnaround within two quarters by partnering with sales on product collateral, case studies, and sales tools that improved win rates\. Marketing Operations: Reduced follow\-up time and improved MQL\-to\-SQL conversion by integrating marketing automation with CRM systems and establishing a formal Sales\-Marketing SLA with lead scoring models\. Cross\-Functional Leadership: Led designers, developers, and SEO specialists to launch high\-impact campaigns, building a culture of testing and iteration tracked against ROI, CTR, and CVR benchmarks\. Attribution & Analytics: Built executive dashboards in Looker Studio linking marketing\-sourced revenue to campaigns, enabling leadership to shift budget toward high\-ROI channels\. Awarded the Watts Humphrey Award for Design Thinking in recognition of innovative product development and marketing strategies\.

Manager – Marketing \(Growth & Performance\) at Wishkaro Media Pvt\. Ltd\., Jan 2020 \- Mar 2023 · 3 yrs 3 mos, Coimbatore Area, India, Led growth strategy and digital marketing operations across a portfolio of B2B and B2C ventures including enterprise automotive brands\. Managed a team of 10 marketing specialists\. Portfolio & Client Strategy: Directed digital strategy for marquee clients including Volkswagen, Mahindra, and Citroen, translating business objectives into data\-driven campaigns focused on ROI and lead quality across regional markets\. Full\-Funnel Paid Media: Managed a $100K\+ annual budget across Google Ads, LinkedIn, and Facebook, using CRM data for advanced audience targeting while maintaining strict ROAS and CPA accountability\. Product Launch & GTM: Drove 30% revenue growth within 3 months by spearheading GTM for Carmonkey \(automotive marketplace\) through performance marketing and dealer partnerships\. Marketing Automation & Operations: Improved sales efficiency and reduced B2B lead\-to\-close times by scaling client operations with LeadSquared automation and structured lead nurture streams\. SEO & Affiliate Growth: Scaled 12\+ affiliate properties through structured SEO programs, diversifying acquisition beyond paid channels and driving sustainable organic growth\.

Lead \- Marketing at Impiger Technologies, Mar 2017 \- Dec 2019 · 2 yrs 10 mos, Greater Coimbatore Area, Built and led the company's performance marketing and SEO function, transitioning the department from service\-based reporting to data\-driven revenue marketing\. Team Leadership & SEO: Led and mentored a 10\-member cross\-functional team \(tech, content, design\) to execute the end\-to\-end SEO roadmap — from technical development to deployment and performance tracking\. Automation & Governance: Led HubSpot migration and full marketing automation implementation — building lead scoring models, lifecycle campaigns, and closed\-loop reporting connecting marketing activity to pipeline revenue\. Paid Media & Integrated Campaigns: Managed multi\-channel paid campaigns across Google Ads, LinkedIn, and Bing, coordinating with content and design teams to build landing pages, email sequences, and social assets ensuring brand consistency\. Testing & Optimization: Established a culture of A/B and multivariate testing across emails and ads — improving open and click rates while presenting weekly performance reports to senior leadership for budget allocation decisions\. Channel Expansion: Drove organic growth for mobile products through App Store Optimization \(ASO\) initiatives and managed social media channels to build brand presence\. Events & Pipeline: Directed global webinar and virtual event strategy with full\-funnel tracking tying attendee engagement directly to pipeline creation\.

Executive \- Market Research at Impiger Technologies, Mar 2016 \- Mar 2017 · 1 yr 1 mo, Greater Coimbatore Area, Early\-career role focused on marketing analytics, audience intelligence, and campaign foundation\-building\. Marketing Analytics & Forecasting: Developed ROI forecasting models for marketing campaigns, enabling data\-driven budget allocation and performance prediction across US and India markets\. Executive Reporting: Built dashboards and reports for executive leadership, translating campaign performance into actionable insights and documenting process roadmaps for scalable marketing operations\. Audience Research & Segmentation: Identified target audiences using Sales Navigator, secondary research, ZoomInfo, and DiscoverOrg, building segmented email lists that improved campaign targeting accuracy\. Email Marketing & Automation: Designed and executed direct email campaigns using MailChimp, Constant Contact, SendGrid, Reply\.io, and Zoho Campaigns, driving qualified traffic and lead generation\. Marketing Automation Support: Assisted in planning, building, and executing cross\-channel communications, campaigns, and nurture programs, ensuring timely and flexible execution across channels\.

## Education

Master of Business Administration \(M\.B\.A\.\), Marketing and Human Resource, Rathinam Institute of Management

BBM\(CA\), Business Administration and Management, General, Sri Krishna Arts & Science college

[View the original profile](https://tal.club/meet/kumaresan-selvaraj)

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