Headline

Growth Marketing Leader | Product Marketing | Demand Generation | RevOps | GTM | PLG

About

I build growth engines that turn products into revenue. I'm a full-stack growth marketing leader with 10+ years bridging Product-Led Growth, Demand Generation, and Revenue Operations in B2B SaaS and platform businesses. My focus is the full funnel: acquisition through activation, monetization, and retention, architected so Product, Marketing, and Sales work off the same growth loop instead of three different playbooks. What I do best: Product-Led Growth (PLG): Own the self-serve funnel end-to-end: signup, activation, PQL scoring, and conversion. Redefined pricing, packaging, and in-product sales narratives to drive 150%+ AOV growth without adding friction to the funnel. Demand Generation: Build multi-channel acquisition engines across SEO, SEM, paid media, affiliate partnerships, and lifecycle automation. Scaled 14,500+ users and 410K+ platform transactions through integrated campaigns and affiliate-led growth loops, with affiliates driving 45.8% of all transactions at peak. Growth & Lifecycle Marketing: Improve activation, retention, and purchase frequency through behavioral segmentation and triggered automation. Drove 62K incremental transactions and an 18% lift in purchase frequency through reactivation campaigns built on PQL-style scoring logic. Revenue Operations (RevOps): Implement multi-touch attribution, CRM governance (HubSpot/Customer.io), and executive dashboards connecting marketing activity to pipeline and revenue. Institutionalized 70/20/10 experimentation frameworks to keep growth spend disciplined and ROI-accountable. Product Marketing & GTM: Define ICPs, craft positioning and messaging, and launch products into market, repositioning a generalist marketplace into a specialized platform as one example of turning a fuzzy value prop into a scalable growth motion. ABM & Enterprise Growth: Architect targeted ABM programs converting high-value accounts into premium enterprise subscribers across US, Middle East, and APAC markets. Industries: B2B SaaS | Marketplaces | Enterprise Technology | Automotive | Agencies Tech Stack: HubSpot · Customer.io · LeadSquared · GA4 · Looker Studio · Ahrefs/SEMrush · Apollo · JIRA Watts Humphrey Award for Design Thinking, recognized for innovative product development and marketing strategies. Looking to take on a senior growth leadership role where I can own the PLG funnel and demand engine end-to-end, build high-impact marketing teams, and drive measurable revenue outcomes across B2B or marketplace businesses.

Location

Greater Coimbatore Area

AI stack

cursor

opencode

claudecode

Work experience

Head of Brand and Operations at Konker, Jul 2024 - Present · 2 yrs 2 mos, Singapore, Leading product marketing, growth strategy, and revenue operations for a two-sided marketplace connecting SEO agencies with service providers. Driving platform transformation and scaling high-value agency partnerships. PLG & Self-Serve Growth: Owned the self-serve funnel end-to-end, from signup through activation to conversion, using behavioral triggers and PQL-style scoring to identify high-intent users. This activation layer underpinned the AOV and purchase-frequency gains achieved through downstream lifecycle campaigns. Platform Turnaround: Resolved critical churn drivers and reached zero active complaints within 60 days of ownership, preserving engagement for 14,500+ existing users. Attribution & Analytics (Impiger) and other bullets used commas/colons already, so those are unaffected. Product Marketing & GTM: Repositioned the platform from a generic freelancing marketplace into a specialised SEO execution platform, redefining pricing tiers and packaging that increased Average Order Value by 150% among agency accounts. Scaled agency partnerships to 35 active partners. Demand Generation: Built a multi-channel acquisition engine across SEO, affiliate programs, and partnerships, acquiring 14,500+ new users. Scaled an affiliate-led growth model driving 45.8% of all platform transactions. ABM & Enterprise Growth: Ran a targeted ABM program converting high-value agency accounts into premium enterprise subscribers, meaningfully expanding the high-LTV customer base and recurring revenue mix. Lifecycle & Retention: Implemented behavioral segmentation and triggered automation (HubSpot/Customer.io), improving purchase frequency by 18% and driving 62K+ incremental transactions through reactivation campaigns. RevOps & Attribution: Institutionalized multi-touch attribution connecting channels to CAC/LTV/ROAS. Introduced a 70/20/10 experimentation framework and built revenue dashboards for real-time pipeline forecasting.

Marketing Manager – Global B2B Growth at Impiger Technologies, Mar 2023 - Jun 2024 · 1 yr 4 mos, Chennai, Tamil Nadu, India, Led global demand generation, product marketing, and marketing operations across US, Middle East, and APAC markets for an enterprise technology services firm. Spearheaded post-demerger rebranding and GTM realignment. Global GTM & Rebranding: Grew branded search traffic 40% through a post-demerger rebranding initiative, realigning global marketing strategy and product roadmaps with market opportunities. Demand Generation: Increased qualified leads 46% within 3 months and overall lead volume 30% through full-funnel integrated campaigns across SEO, SEM, content, paid media, and email. Partner Marketing: Co-developed MDF-funded campaigns with AWS, Microsoft, and WSO2, extending reach and credibility through joint GTM programs with strategic technology partners. Product Marketing & Sales Enablement: Supported a 12% revenue growth turnaround within two quarters by partnering with sales on product collateral, case studies, and sales tools that improved win rates. Marketing Operations: Reduced follow-up time and improved MQL-to-SQL conversion by integrating marketing automation with CRM systems and establishing a formal Sales-Marketing SLA with lead scoring models. Cross-Functional Leadership: Led designers, developers, and SEO specialists to launch high-impact campaigns, building a culture of testing and iteration tracked against ROI, CTR, and CVR benchmarks. Attribution & Analytics: Built executive dashboards in Looker Studio linking marketing-sourced revenue to campaigns, enabling leadership to shift budget toward high-ROI channels. Awarded the Watts Humphrey Award for Design Thinking in recognition of innovative product development and marketing strategies.

Manager – Marketing (Growth & Performance) at Wishkaro Media Pvt. Ltd., Jan 2020 - Mar 2023 · 3 yrs 3 mos, Coimbatore Area, India, Led growth strategy and digital marketing operations across a portfolio of B2B and B2C ventures including enterprise automotive brands. Managed a team of 10 marketing specialists. Portfolio & Client Strategy: Directed digital strategy for marquee clients including Volkswagen, Mahindra, and Citroen, translating business objectives into data-driven campaigns focused on ROI and lead quality across regional markets. Full-Funnel Paid Media: Managed a $100K+ annual budget across Google Ads, LinkedIn, and Facebook, using CRM data for advanced audience targeting while maintaining strict ROAS and CPA accountability. Product Launch & GTM: Drove 30% revenue growth within 3 months by spearheading GTM for Carmonkey (automotive marketplace) through performance marketing and dealer partnerships. Marketing Automation & Operations: Improved sales efficiency and reduced B2B lead-to-close times by scaling client operations with LeadSquared automation and structured lead nurture streams. SEO & Affiliate Growth: Scaled 12+ affiliate properties through structured SEO programs, diversifying acquisition beyond paid channels and driving sustainable organic growth.

Lead - Marketing at Impiger Technologies, Mar 2017 - Dec 2019 · 2 yrs 10 mos, Greater Coimbatore Area, Built and led the company's performance marketing and SEO function, transitioning the department from service-based reporting to data-driven revenue marketing. Team Leadership & SEO: Led and mentored a 10-member cross-functional team (tech, content, design) to execute the end-to-end SEO roadmap — from technical development to deployment and performance tracking. Automation & Governance: Led HubSpot migration and full marketing automation implementation — building lead scoring models, lifecycle campaigns, and closed-loop reporting connecting marketing activity to pipeline revenue. Paid Media & Integrated Campaigns: Managed multi-channel paid campaigns across Google Ads, LinkedIn, and Bing, coordinating with content and design teams to build landing pages, email sequences, and social assets ensuring brand consistency. Testing & Optimization: Established a culture of A/B and multivariate testing across emails and ads — improving open and click rates while presenting weekly performance reports to senior leadership for budget allocation decisions. Channel Expansion: Drove organic growth for mobile products through App Store Optimization (ASO) initiatives and managed social media channels to build brand presence. Events & Pipeline: Directed global webinar and virtual event strategy with full-funnel tracking tying attendee engagement directly to pipeline creation.

Executive - Market Research at Impiger Technologies, Mar 2016 - Mar 2017 · 1 yr 1 mo, Greater Coimbatore Area, Early-career role focused on marketing analytics, audience intelligence, and campaign foundation-building. Marketing Analytics & Forecasting: Developed ROI forecasting models for marketing campaigns, enabling data-driven budget allocation and performance prediction across US and India markets. Executive Reporting: Built dashboards and reports for executive leadership, translating campaign performance into actionable insights and documenting process roadmaps for scalable marketing operations. Audience Research & Segmentation: Identified target audiences using Sales Navigator, secondary research, ZoomInfo, and DiscoverOrg, building segmented email lists that improved campaign targeting accuracy. Email Marketing & Automation: Designed and executed direct email campaigns using MailChimp, Constant Contact, SendGrid, Reply.io, and Zoho Campaigns, driving qualified traffic and lead generation. Marketing Automation Support: Assisted in planning, building, and executing cross-channel communications, campaigns, and nurture programs, ensuring timely and flexible execution across channels.

Education

Master of Business Administration (M.B.A.), Marketing and Human Resource, Rathinam Institute of Management

BBM(CA), Business Administration and Management, General, Sri Krishna Arts & Science college