Headline

Associate Director -Growth(D2C) @ Drinkprime.

About

“My aspiration is to create magic at the intersection of Creativity, Technology, Data and Performance—for the growth of businesses, the betterment of society, and meaningful user experiences.” I'm a business-focused Growth Marketing leader, currently serving as Associate Director - Growth at DrinkPrime (D2C). With 9+ years of experience, I specialize in driving performance-led digital strategies across FMCG, FEC, and tech-driven consumer brands. My expertise spans: Full-funnel campaign planning & execution Lifecycle marketing, CRM, and automation Strategic media alliances for acquisition and retention Data-driven decision-making and analysis to improve ROI and CAC I thrive on solving high-impact business problems by bridging the gap between creative storytelling, digital innovation, data insights, and measurable performance.

Location

Bengaluru

AI stack

claude

gemini

lovable

meta

metaai

midjourney

Work experience

Associate Director - Growth (D2C) at DrinkPrime, Mar 2024 - Present · 2 yrs 7 mos, Bengaluru

Performance Marketing Head at Coding Invaders, Apr 2023 - Jan 2024 · 10 mos, India, Spearheaded the planning, ideation, and execution of performance marketing, reactivation, and marketing automation initiatives, managing a quarterly budget of ₹4–5 Cr. Focused on key KPIs including CPL, conversion rate, landing page performance, and ROMI. Reduced CAC by 50% through strategic optimizations across paid media, reactivation campaigns, and automation workflows. Introduced and scaled high-impact initiatives including CRM marketing, webinars, reactivation funnels, and automated nurture journeys to improve MQL generation and boost lead-to-sale conversion rates. Led A/B testing for landing pages and ad creatives, improving campaign efficiency across Google Ads, Meta, and other PPC platforms. Collaborated with Product and Sales teams to develop revenue-focused outreach templates, driving a measurable uplift in sales productivity and conversion. Built a robust performance reporting framework in partnership with the Data team, enabling deep-dive analytics on campaign health and channel effectiveness. Created advanced marketing reports like creative performance analysis, funnel diagnostics, cohort analysis, and campaign-level dashboards using Power BI.

Senior manager-Digital marketing at upGrad, Oct 2022 - Apr 2023 · 7 mos, On-site, Responsible for products offered to college students and freshers. create weekly & monthly marketing mix & budget plan for all the products in the portfolio with a quarterly budget more than 8-10 crores. Brought down the CPL by 40% for Facebook campaigns, and scaled up Google campaigns by 20% MoM for increased revenue. Led the SEO activities with an external agencies, provided a growth of 10%MoM traffic growth. successfully Onboarded & led influencer marketing campaigns as pilot run. strategic partnership with sharechat & Mojo app for branding and CPL campaigns for tier two cities. Conducted User Intent Dominance Analysis by testing all three awareness, consideration, and purchase intent ad copies. Further, provided recommendation on wireframe of LP’s architecture. Helped the brand to expand to 2nd tier cities with astute performance campaigns, resulted in 20% revenue share. Led the team of CRM & reactivation team and planned CRM based email, whatsapp, push notification campaigns.

Manager - Performance marketing at Miles Education, Sep 2021 - Dec 2022 · 1 yr 4 mos, Bengaluru, Karnataka, India, At Miles (Edtech, India's largest accounting & finance education company) I was leading the performance marketing for all the In-house products & Executive programs. Major marketing channel used are Google, Facebook+Instagram, Influencer marketing+ marketing automation with a budget of more than 3cr. monthly. Successfully maintained ACOS of <20% and at a conversion rate of 1.69%.

Digital Marketing lead at Miraj Group, Nov 2019 - Apr 2021 · 1 yr 6 mos, Rajasthan, India

Digital Marketing strategist at Miraj Group, May 2019 - Nov 2019 · 7 mos, Udaipur Area, India, Core responsibility :- Creating strategies for Miraj group and it's verticals for digital platforms. Performance analysis. Team Management.

Digital Marketer at Delhi School of Internet Marketing, Sep 2016 - Mar 2019 · 2 y 6 mo, Delhi

Education

Bachelor of Technology (B.Tech.), Computer Science, Dr. A.P.J. Abdul Kalam Technical University

high school, science, dav public school