Headline

Growth & Performance Marketing Manager | 900% ROAS | $400K+ Revenue Generated | Google, Meta, LinkedIn & Programmatic Ads | Full-Funnel Strategy | ₹6-Figure Budget Ownership | Freelance |

About

Performance and Growth Marketing Manager with 10+ years driving measurable revenue through paid media, full-funnel strategy, and SEO currently at Firstsource, previously leading marketing for Trescon's global B2B events. I own outcomes, not just campaigns: at Trescon, I rebuilt paid strategy across Google, Meta, LinkedIn, and StackAdapt to hit 900% ROAS across six major international events. At the Asian Institute of Design, I ran a full-funnel program (prospecting → retargeting → retention) that delivered 700% ROAS and grew organic traffic 300% through SEO. My focus: turning ad spend and funnel data into decisions using GA4, GTM, and Looker Studio to find drop-offs, run structured tests, and scale what works. I've managed ₹6-figure budgets across Google Ads, Meta Ads, LinkedIn Ads, Amazon Ads, and programmatic (StackAdapt), and I partner closely with SEO, content, and analytics teams to hit revenue targets, not just impressions. Open to Performance Marketing, Digital Marketing, and Growth Marketing Manager roles where I can own the numbers end-to-end.

Location

Greater Bengaluru Area

AI stack

claude

gemini

meta

n8n

openai

Zapier

Work experience

Digital Marketing Manager at Firstsource, Apr 2026 - Jul 2026 · 4 mos, Bengaluru, Karnataka, India, Analysed multi-channel marketing campaign performance and tracked key marketing KPIs to identify trends and optimisation opportunities. Measured marketing ROI and provided actionable insights to improve campaign effectiveness and business outcomes. Managed web analytics using Google Analytics 4 (GA4) and implemented event and conversion tracking through Google Tag Manager (GTM). Ensured data accuracy by monitoring, troubleshooting, and maintaining tracking implementations across digital marketing platforms. Designed and maintained interactive dashboards using Looker Studio to automate reporting and support stakeholder decision-making. Analysed email marketing performance, audience engagement, and conversion metrics to optimise customer journeys and campaign performance. Collaborated with cross-functional marketing teams to support data-driven decision-making and improve marketing measurement frameworks. Utilised advanced reporting and analytics tools, including GA4, GTM, Looker Studio, Excel, and Google Sheets, to monitor campaign performance and generate business insights.

Digital Marketing Manager at Trescon, Aug 2024 - Dec 2025 · 1 yr 5 mos, Bengaluru, Karnataka, India, Key Responsibilities & Achievements: Led comprehensive digital marketing initiatives for high-profile international events, including Dubai FinTech Summit, London FinTech Summit, World AI Show, World Blockchain Summit, CARE, and DATE Events. Managed end-to-end marketing functions, from budgeting, campaign strategy, and branding to lead generation and performance analysis. Developed and implemented full-funnel digital strategies that achieved a 900% ROAS (Return on Ad Spend) through optimised targeting and conversion-focused execution. Executed multi-channel advertising campaigns across StackAdapt, Google Ads, LinkedIn Ads, and Meta Ads, improving audience engagement and event registrations. I oversaw the SEO strategy for all event websites, which yielded significant increases in organic traffic and enhanced keyword rankings. Designed and maintained marketing performance dashboards in Looker Studio, delivering actionable insights and transparent ROI reporting for stakeholders. I collaborated with cross-functional teams to guarantee brand consistency, message alignment, and data-driven decision-making throughout all marketing touchpoints. Oversaw the creative direction and digital presence of global events, strengthening brand authority and online visibility within the FinTech and emerging tech sectors.

Performance Marketing Manager at Asian Institute of Design (Formerly AIGA), Jul 2023 - Jul 2024 · 1 yr 1 mo, Bengaluru, Karnataka, India, Owned end-to-end paid acquisition across Meta and Google Ads strategy, execution, optimisation, and reporting. I was able to achieve a 700% Return on Ad Spend (ROAS) on paid campaigns, all while maintaining efficient CPAs and scalable spend levels. Designed and led SEO strategy that increased website organic traffic by 300%. We built a full-funnel structure (prospecting, retargeting, and retention) and continuously optimised bids, audiences, and placements. Drove a structured testing roadmap for creatives, audiences, and landing pages to lift CTR and conversion rates. Implemented clean tracking and attribution (UTMs, conversion events) to enable accurate performance insights and decision-making. I collaborated with the content, design, and web teams to deliver high-converting ad creatives and landing pages that were in line with user intent. Managed performance reviews and dashboards, surfacing insights and next actions to leadership on a weekly/monthly cadence.

Digital marketing lead at SafeStorage, Feb 2023 - Jun 2023 · 5 mos, Bengaluru, Karnataka, India, Lead generation Media planning SEO- online and technical Team guiding Keywords ranking Problem solving PPC Google ads Google analytics

sr. professional executive at CodeNinja.ai, Jan 2020 - Oct 2022 · 2 yrs 10 mos, Bengaluru, Paid campaign in FB, LinkedIn and Google display ads Lead generation Product marketing Client handling End to end project handling

Education

Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General, Sri Bhagawan Mahaveer Jain College belgaum