Headline

Senior UI/UX Designer | Design Systems · Accessibility (WCAG 2.1 AA) · AI-Native UX | Fintech & Consumer Products at 2.2M+ scale | Figma

About

Senior Product Designer with 5+ years designing consumer fintech, banking, and AI-native products end to end, from discovery and problem framing to shipped, measurable outcomes at scale. Design systems, accessibility (WCAG 2.1 AA), and data-informed UX are my core craft. Right now I lead design for UTI Mutual Fund's full digital ecosyster, investor app and web, distributor platforms, internal portals — serving ~200K monthly active users with 2.2M+ downloads and a 4.5★ rating. My IA rework and centralized design system improved task efficiency on core investment journeys by an estimated 20–30%. Selected work: → Dekoder (founded by Prannoy Roy, NDTV): led end-to-end design of an AI election analytics platform — 60,000 users in 30 days, 30% retention, 4.2★. → HDFC Life: redesigned policy & investment flows — ~25% better task completion, ~30% faster handoff. → GBLACK: 1,025+ screens across a 4-surface ecosystem on one shared component system. → Accessibility: audited and remediated 100+ WCAG 2.1 AA issues on a regulated fintech platform. I partner as a product trio with PMs, engineers, and data teams — comfortable in ambiguity, fluent in metrics, obsessive about craft and the "why" behind every screen. I'm also deeply hands-on with AI-native design: I build my own Figma plugins, vibe-code internal tools, and use prompt design and MCP workflows to compress prototyping cycles. I think the best product designers of the next decade will design with AI, not around it. Employee of the Year 2024, Robosoft Technologies.

Location

Bengaluru

AI stack

claude code

claude

codex

cursor

gemini

grok

Work experience

Senior UI/UX Designer at Robosoft Technologies, Aug 2022 - Present · 4 y 1 mo, Bengaluru, Karnataka, India, Led end-to-end design of an AI-powered election analytics app and website for Prannoy Roy (Founder, NDTV), translating one of India’s largest election databases and ML outputs into intuitive web and mobile experiences — personalized insights, data exploration, and analysis-driven discovery. Reached 60,000 users within 30 days of launch with 30% retention and a 4.2/5 app store rating, validating product-market fit. Leading design across the full digital ecosystem — Investor App and Web, Distributor platforms, internal portals — on a platform with 2.2M+ downloads, ~200K monthly active users, and a 4.5-star Play Store rating (Jun 2026). Redesigned complex investment journeys (onboarding, transactions, portfolio tracking, reporting), improving task efficiency by an estimated 20–30%; scaled a centralized design system that cut UI inconsistencies and sped up feature delivery. Drove WCAG 2.1 AA accessibility audits and remediation of 100+ issues (color contrast, design tokens), partnering with product, engineering, and compliance to turn regulatory requirements into intuitive experiences. Own end-to-end product design across 10+ consumer and enterprise platforms in fintech, banking, insurance, AI, and mobility. Employee of the Year 2024 · Best Debutant 2023. UTI MUTUAL FUND — Consumer Fintech / Wealth (B2B, B2C, B2B2C) • Lead discovery-to-delivery design for the full ecosystem — Investor App & Web, Distributor platforms, internal portals — 2.2M+ downloads, ~200K MAU, 4.5★. • Improved task efficiency ~20–30% on core investment journeys by reworking IA and scaling a centralized design system that cut UI inconsistencies and sped up delivery. • Raised accessibility toward WCAG 2.1 AA — remediated 100+ issues (contrast, design tokens) with annotated handoffs, alongside engineering and compliance. DEKODER (iKroya) — AI Election Analytics, founded by Prannoy Roy (NDTV) • 60,000 users in 30 days · 30% retention · 4.2★. • Led end-to-end design of an AI-powered analytics app + website — problem framing, personalized data-insight UX, prototyping, and usability validation. HDFC LIFE — Insurance / Fintech • ~25% better task completion, 15–20% less navigation friction by redesigning policy & investment tracking with stronger IA. • ~30% faster design-to-dev handoff via prototypes with micro-animations and annotated specs. SONY GAMISTHAN — Consumer / Esports • Cut core-flow completion time 20–30% in testing; built interaction patterns validated for 100K–250K users. GBLACK — Luxury Mobility (B2C + B2B) • Shipped 1,025+ screens across 4 surfaces (guest, chauffeur, admin, partner) on one shared component system. ENTERPRISE & BANKING — Prudential (US), Axis Bank, PGIM, Kotak MF • Designed regulation-compliant, data-heavy flows at enterprise accessibility standards. Also: Indian Express app redesign · BSI design system · executive decks for 15+ global brands (Apple, KFC, HDFC, IDFC).

UI/UX Designer at Gloify, Jul 2021 - Aug 2022 · 1 yr 2 mos, Bangalore Urban, Karnataka, India, Designed B2B and B2C fintech, health-tech, and consumer products across six client engagements — from wealth platforms to community apps. OROWEALTH — Consumer Fintech / Direct Mutual Fund Platform • Owned UI design for high-impact finance product landing pages and core app screens for a zero-commission direct mutual fund platform; also delivered logo direction, marketing creatives, and partner-app card designs. EKFOLIO — Wealth Management • Designed app screens, logo direction, and the investor pitch deck for a wealth-portfolio management product. MEDSIGN — Health-Tech • Designed 100+ app screens connecting patients with the medical community, translating functional requirements into flows alongside dev and QA teams. HYNZO — Consumer / Hyperlocal Community App • Designed 60+ screens with light and dark themes, led competitive research and recommendations, and created the app mascot plus 36+ branded stickers and app-store launch mockups. CORAL — Sustainability / Climate-Tech • Designed 23+ responsive landing pages for a carbon-offset and RECs advisory firm. THIRE — HR / Interview Automation • Designed the interview module, landing page, and responsive web experience for an automated interviewing product.

UI/UX Designer at Helpworx Technology Private Limited, Apr 2021 - Jul 2021 · 4 mos, India, • Ideated the landing page for Weinds, a marketplace for freelancers. • Built user flows and wireframes across multiple scenarios; delivered high-fidelity frames and logo direction.

Flutter Intern at NextinGo, Mar 2021 - Jun 2021 · 4 mos, Hubli, Karnataka, India, • Built a Flutter application as the final-semester academic project for my MCA.

Graphic Designer | UI/UX Designer at GFX Media, Jan 2018 - Jul 2021 · 3 yrs 7 mos, • Founded and ran an independent design agency serving 50+ clients across logos, posters, website UI, packaging, and branding. • Delivered UI/UX and graphic design for local businesses end to end, coordinating a small team of designers on client work.

Education

Master of Computer Applications - MCA, Computer Science, KLE Technological University - Hubballi (India)

Bachelor of Computer Applications, KLE Society's Lingaraj College, Belgaum

Public links

behance.net: https://behance.net/kumarballari

github: https://github.com/kumarkd69

medium: https://medium.com/@kumarux