Headline

Brand Marketing | Cleartrip | Ex-HP

About

I’m a Brand Marketing professional with experience across marketing strategy, media, analytics, consumer insights, and digital marketing. Currently at Cleartrip, I work across brand marketing initiatives spanning media strategy, audience planning, campaign execution, marketing analytics, influencer and affiliate marketing, and new channel development. I enjoy bringing together consumer insights, data, and business objectives to build effective marketing strategies and make marketing investments more impactful. Prior to Cleartrip, I spent around 3 years at HP, working across the India and SEAK markets and managing B2B and B2C marketing campaigns. My experience there involved working across media, audience strategy, analytics, campaign planning, and cross-functional execution across multiple business portfolios. At Cleartrip, I’m also building and scaling influencer and affiliate marketing programs, working with creators and partners across YouTube and social platforms to develop measurable, scalable acquisition and brand initiatives. I’m particularly interested in marketing strategy, analytics, consumer behaviour, media, and emerging digital channels, and in finding new ways to connect these areas to meaningful business outcomes.

Location

Bengaluru

AI stack

meta

Work experience

Assistant Manager - Brand Marketing at Cleartrip, Jul 2025 - Present · 1 yr 3 mos, Greater Bengaluru Area, • Drive brand marketing and integrated media strategy across Flights, Hotels, Buses and Trains, working closely with business, analytics, creative, product, growth and agency stakeholders. • Lead multi-channel media planning and execution across Meta, Google, DV360, YouTube, programmatic and emerging digital platforms, translating business objectives into audience, channel and investment strategies. • Drive marketing analytics, audience strategy and campaign measurement, leveraging first-party data, consumer insights and experimentation to identify growth opportunities and improve marketing effectiveness. • Developed media playbooks and campaign frameworks for large-scale campaigns, bringing greater structure to planning, targeting, measurement and cross-functional execution. • Built and scaled influencer and affiliate marketing programs, onboarding 400+ creators across YouTube and Instagram; worked with 200+ Instagram influencers to deliver 350+ pieces of content and 7M+ organic views across creator-led initiatives in the first 3 months of pilot. • Manage relationships with media agencies, creators, technology platforms and external partners, including planning, commercial discussions, onboarding, execution and performance reviews, while coordinating multiple internal stakeholders. •Drive process automation and workflow improvements across campaign planning, audience activation, reporting and partner operations to improve scalability and execution efficiency.

Media Associate at HP, May 2022 - Jul 2025 · 3 yrs 3 mos, Gurugram, Haryana, India, •Responsible, in conjunction with Campaign Manager, for the timely launch of campaigns for both social and Display campaigns •Budget oversight and project management of campaigns on a weekly basis •Follow digital media process flow and timelines, ensuring campaigns are set trafficked via 3rd party ad server and creative is Q/A’d prior to the campaign. •Demonstrating innovative ideas which support business growth, strong knowledge of the programmatic eco-system, and fundamentals of Brand Safety, Viewability, and Ad-fraud. • Identify channels for enhancing media strategies by staying up-to-date with emerging trends and media-buying technologies •Work cohesively with content creators to ensure brand tonality is maintained for all creative assets •Liaise with different departments to collect communication materials and oversee data management processes

Education

Master's degree, International Business, Lancaster University

bachelor's degree, Economics, amity University